dialect email: enquiries@dialectdesign.co.uk

tel: 0113 555 6666web: www.dialectdesign.co.uk

We are an intimate branding agency that take your big ideas and translate them

into a business success story.

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Who We Are���Roles:���Creative Director/Designer – Chloe Wilkinson������Senior Designer – Sam Edwards������Accounts/Finance/Designer – Ben Harwood������Client Liaison/Designer – Emily Fairbank������

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What We Do���������Mission Statement: We are a dynamic design agency that specialise in branding and identity. By creating a platform for emerging talent we provide a unique solution to any creative problem.���������

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Where We Are���

Situated in QU^2 Offices.���4 Person office w/broadband, landline.������Total annual cost: £6,120 inc. gas, electricity���and water.���

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Marketing���THE 4 P's ������Price:���Voucher code on mailshot 10% off ���Recommendation deals. ������Place:���Mail shots sent to top 500 companies���Voucher code on mailshot 10% off ���Local business journal ������Product:���Branding and identity services as previously mentioned, ���looking to diversify after 2 years and using emerging talent��� within our company to create a unique selling point. ������Promotion:���Advertisements���Mail shots���Networking events���

Ensuring the survival of our small firm ������Our strengths will be:���•  Quick response time to customers���•  Efficient communication within the company���•  Resulting in good labour relations ���•  Supplying a personal service. ������Which will hopefully result in:���•  A prevention to lacking ambition���

We hope to adopt a Kaizen approach through continuous improvement in all areas of our business, particularly our marketing sector – We hope to achieve this by analysing our competitors and deciding on clear objectives. ���

Objectives should always be SMART:������Specific���Measurable���Achievable���Realistic���Time Bound���

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Competitors���•  Engine  room  fuse  8  bml  crea2ve  

BML Creative���The Engine Room���

Fuse 8���

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Competitors���The Engine Room���•  Hudderfield, walking

distance from train station and easily accessible by the M1 & M62���

•  Small agency, a team of 6; 4 designers & 2 accountants���

•  Range of services; branding, photography and web design���

•  14-20 years of Experience in the Industry. ���

•  Provide a ‘Gok Wan treatment’ to their clients business ���

BLM Creative���•  North East Leeds, not as

central and further away from M1 & M621���

•  Range of services; branding digital and printed media, website design���

•  High quality and affordable design services���

•  Free design quote���•  ‘Small but passionate’

agency���

Fuse 8���•  Larger company; based

in Leeds and London with more years of experience���

•  Close and ‘continuous relationship with clients’���

•  Range of service; Branding, corporate brochures���

•  Large Client list; Universal, Red Bull, NHS and Storm London. ���

Analysed using SWOT���

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Promotion���£3000 for promotion:������Mail shots to top 500 company list £380 + £308=£688������Press Ad in Leeds Life magazine (100,000 subscribers)��� £299���Twitter������Include key-words on site to place us first on google.������Guardian on Sunday – £405������Dialect Networking Event - £1500���

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Finances���Establishing a charge rate for a working artists or designer - worksheet

Name Dialect £

£ £ Sub total brought forward 8748

1 Annual income required 100,000 Research costs

Books and magazines 1000

2 Additional employment related costs materials for research

travel for research

Employer's NIC % Other

Pension contribution

Professional services

3 Total emplyment costs 100000

Accountant 250

4 Overhead costs Legal advice 250

IP costs 100

Business insurance other

Professional and product liability

Promotional costs

Pulic liability insurance Advertising 3000

Printed materials

Premises costs Public relations

Rent 5,760 Samples

Business Rates Photography 0

Electricity - Design services

Gas Web site 100

Repair Signage 0

Security shopfitting 0

Other Branding 0

Telephone Equipment

Land line costs 360 Car (business element)

Mobile phone Computer 0

Computer periferals

Postage Camera 0

Workshop equipment 1000

IT costs Tools 1000

Software 2,608 Studio equipment

Paper Office furniture 0

Repair

Ink cartridges o Finance costs

CDs 20 Loan repayments

Sub Total 8748 Total overhead costs 15448

5 Available work days 6 Charge Rates

Annual workdays 5 x 52 260 Labour only rate

Total employment costs divided by total chargable days

Less Bank Holidays 8 100000 210

Annual Leave 15 £476.19

Professional development 0 Overheads rate

Research 2 Total overhead costs divided by total chargable days

Quoting & presentations 15 15448 210

Admin and accounts 8 £73.56

Unexpected events 2 Total Daily charge rate

sub total 50 210 £549.75

Individual Costs of Living:���Ben - £23,770���Sam - £23,445���Chloe – £25,955���Emily – £24,785������Overhead Costs: £14,448������+%11 profit margin���������

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Design Direction���

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Foreseeable Problems���•  Sales Forecasting is unpredictable���•  Problems with sales forecasting���•  Social changes���•  Technological changes���•  Economic and political changes,. ���•  Subject to error. ���

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The Future���Competitions (award winning)���Emerging designers platform - USP���Expansion (premises)���Anniversary event.������