Presentation by : Apeksha ShettyAkshay Suresh
Manjunath ReddyVarun Vijayvargiya
Rohit Dinakar
Business SponsorEproximiti
Vision
Making information available to people who Making information available to people who are most ready to use it.are most ready to use it.
Who are the “people”?Customers: Retailers, Hospitality,
Entertainment and TravelConsumers: End users (like you and me)
Information made available to customers: Demographics Statistics regarding coupons, text, email messages
etc
Information available to end users
Opportunity StatementCurrent Model: Eproximiti collects the
coupons, text and mail templates and updates them manually. This is not scalable.
New model (our app): Develop a dashboard for the customers. This enables them to login, and then update their coupons, other templates, view stats etc.
Automatic Updation of Requirements
Provision of a dashboard for the customers
Update/modify all registered locations simultaneously or individually
Ability to create and store SMS, Email templates
PROJECT|SCOPE
Demographics to lure more e-Business
Demographical information for each location such as the age group of shoppers, weather conditions and the economy conditions of that location.
Recommendation of new locations based on the current registered locations
PROJECT|SCOPE
Feedback to show “value for money”Provide statistical sales information
such as number of hits for each particular advertisement
E-Mail the end of day sales figures to the sales
manager
Save statistical information in PDF format and provide option of printing from dashboard
PROJECT|SCOPE
Out of Scope• E-Commerce Functionality• Online registration of a new location• Storage/Retrieval of previously uploaded
advertisements• Statistical figures of sales made by redeemed
coupons• Visibility of inventory data from the dashboard• Automated renewal of customer contracts• Uploading arbitrary size/dimensions of
advertisements
Sales Manager (Customer)Preview sale statistics, demographics
Deal with eProximiti contracts and renew contracts
Register for new locations to expand business
Sales Representative (Customer)Add/Modify/Delete and further upload
advertisements or sales coupons
Create SMS and E-mail templates for the targeted customers
View and print statistical information
DB Admin (eProximiti)Register the clients to provide them
access/authentication to the dashboardMaintain/store the credentials of each of
their clientsProvide and update demographic information
for each locationAdminister and manage the database which
contains the clients’ currently uploaded advertisements
Use Cases
Use Cases (cont.)
Use Cases (cont.)
Business RequirementsTrack and analyze this method of Targeted
AdvertisingRegister for new locations to advertise inEasy modification of website without much
involvement of customerIncrease market reach of eProximiti
User RequirementsUpload and modify location specificReady to use demographic data Be notified of expiration of coupon,
advertisements and contractsBe provided a completed campaign with
specific ROI
Operational & System Requirements
System must work with existing infrastructure
Efficient, fast and reliable database neededUploads and modifications committed to
permanent storageCorrect demographics and statistical data
must be providedAny changes be immediately reflected on
website
Risk Analysis
Database RisksUndocumented Schema.Storing only current copy of
advertisements.
Uploading invalid advertisements
More RisksDemographics Risks
Out-dated and irrelevant demographics
Hits Data RisksDelay or unavailability of hits data
Website Unavailability Risks
Top Related