Destination Panel:

Pro & Amateur Travel Blogging

- Emma Mead - Visit Britain

International Media & Influencers Manager

- Emma Gorman - Tourism Ireland

Destination PR

- Enver Duminy - Cape Town Tourism

Chief Executive Officer

- Inna-Pirjetta Lahti - CEO Nordic Travel Bloggers

Moderator: Melvin Böcher - CEO Traveldudes

#ITBBerlin

#ITBBerlin

Emma Gorman

Ireland

Enver Duminy

Cape Town

Emma Mead

Great Britain

Inna Lahti

Nordic Travel

Bloggers

Melvin Böcher

Traveldudes

iambassador

#ITBBerlin

#LoveDublin

10 iambassador Bloggers delivered:

- 100 instagram photos: 30,000 likes

- 63 Facebook posts, 5,504 likes

- 22 Blogposts, 14,000 page views,

10,000 unique visitors

- 194 Million hashtag impressions

- € 2.47 Million AVE

#ITBBerlin

Storytravelers: Content & Distribution

- 2 edited videos e.g.

- 100 images

- B-roll

- Storytravelers Campaign: 45K

impressions on FB, 8K views on Youtube

#ITBBerlin

youtube.com/watch?v=V_c6qX1J-sE

#ITBBerlin

#ITBBerlin

Cape Town

+-153 000

+327% [Twitter & Facebook]

#ITBBerlin

Cape Town

#ITBBerlin

#UnexpectedGB The Countryside Collection

3 influencers: 5 days – multiple

Locations

Twitter chats: 73m OTS

Blog posts: 15

Instagrams: 115

(55.5k Likes)

Content for Countryside microsite with

full rights for VisitBritain to use all

content created.

Total OTS: 205m (BrandsEye.com)

#ITBBerlin

#HelloWorldRelay September 27 2015

Joined up activity on World Tourism Day

4 Influencers: 12 hours – multiple

locations

4 instameets

113k engagements with the 48 posts

during the day

48 new pieces of content for VisitBritain

and destination partners to use

#ITBBerlin

#ITBBerlin

What?

- An unique program for international travel bloggers

- Organised now for three years

- The main organizer and monetizer is MATKA

- Close co-operation with Visit Finland and Visit

Helsinki

- Partners: regions and companies

- Pre tours, seminars, workshops & exhibition +

social

- Award winnig campaign

- Finnish communal marketing Award 2014

- Evento Award 2015

- Blog Marketing Award 2015

#ITBBerlin

Why?

- To grow the knowledge about MATKA –

Nordic Travel Fair

- Combine a traditional media with digital

influencers

- Offer added value to the exhibitors and

partners

- New partnership with Visit Finland and

Visit Helsinki

- To increase the engagement of

exhibitors to MATKA

- To strengthen the image of

MATKA as an forerunner event

- Finland and Helsinki as an

attractive winter destination

- To create content

#ITBBerlin

NBE 2016 Instant Results

• over 100 blog posts published

Participants will publish in avegare 4,3 posts

● More than 60 videos and vlogs shared in YouTube

● 1899 Instagram pictures with #nbefinland

with 285 293 likes and 6.600 comments

● 4287 Tweets

Reach 5,7 Million

Impressions 39 Million

● 344 Facebook posts with #nbefinland

● 250 pictures in Flickr for the use of the NBE partners

#ITBBerlin

Your Social Travel Platform

#ITBBerlin

Travel Dudes

#WinterIsHere

Grandvalira

1 persons: 6 days

Actual views: 62,188 (not OTS!)

Engagement: 3,797

Earned Media Value: 10,430 €

+ 3 top Videos extra!

More to come… Let’s talk! Next Social Travel Summit: Inverness, Scotland; 20-21 September

#ITBBerlin

Emma Gorman

Ireland

Enver Duminy

Cape Town

Emma Mead

Great Britain

Inna Lahti

Nordic Travel

Bloggers

Melvin Böcher

Traveldudes

iambassador