Download - Designing happiness

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A TALK BY MEFOR AWESOME

PEOPLE LIKE YOU

DesigningHappinessPresentation by: Vince Baskerville | Mobile Product Manager

engage!on existing networks!

reach!customers anywhere!

infuse!across the enterprise!

create a content hub!

communities!!

vibrant & connected!!

uniquely-branded engagement!

mobile!!

experience continuity! !

modern device capabilities!

developer nation!!

enable more innovation!!

developer outreach & support!

social web!!

self-service!customer care!

globalized!integrations!

analytics!

social intelligence! insights!performance!

Lithium Technologies

what exactlyis happiness

vince baskerville | @whoisvince


it’s co-dependent on your current situation.

So..... how do you design for something that’s constantly

changing?


FUNCTIONAL RELIABLEACHIEVABLEUSABLE

PLEASUREABLE


FUNCTIONAL RELIABLEACHIEVABLE

USABLE

PLEASUREABLE


CLEAR MAILBOX FLY DELTA

design for opposable

thumbs


not baby fingers


actual fingers accommodating for

the taps & drags of our clumsy fingers & thumbs


44px


tablets & thein!between

smartphone things


rocket science? no....

one-thousand

little things


vs.


context matters


the device wars


throughout the design process, our work should be situated in the context

where it will be used


wells fargo


my bank is mobile too, but doesn’t make me happy.

I expect it.


context matters


simple & usable is always a great start, but there’s still more that can be achieved as your audience grows*


TRIPLINGO

give users what they

need


not what they ask for


observe problems & listen to the questions that our

users are asking


unlike page view metrics, "visitors, returning visitors,

& conversions#, nothing instantly tells you what

you need to know.


4 simple yet powerful reasons why metrics &

user data are invaluable

1. having data solves arguments. it removes opinions from fact; either it’s true or not

2. data helps improve your intuition

3. data shows you how to increase conversions

4. investors / clients / stakeholders love data

build a product; not

features


gradually expose the depth of your product


90/10 rule

what great aesthetics

can’t do


design supports the strategy, promotes the

product which is built by your team & lead by a

strong vision


GOOGLE+ VINE COLOR

engagement loads


1.cognitive

2.visual

3.motor


cognitive loads are the *most expensive* — take lots of human energy

while motor loads are the least expensive


when you lower all the loads you are also lowering

engagement & entertainment


“The constraints in mobile devices force us to focus on

what really matters emphasize the most valuable parts [..] not

just the parts of our offering we think ‘make sense.”

- LUKE WROBLEWSKI

http://www.lukew.com/ff/entry.asp?933

http://www.lukew.com/ff/entry.asp?933


danke