Download - Data doesn't lie! Why referrals should be in your marketing mix

Transcript

16%

18%

HIGHERTHE LTV OF A REFERRED CUSTOMER IS

customers

than that of

(Harvard Business Review)

4XLEADS GENERATED FROM

REFERRALS

NON-REFERRED

convert

BETTER than marketing leads(emarketer)

LESS

REFERRED CUSTOMERS

CHURN

than non-referred customers(Marketing Business Review)

Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete tracking and management of referrals with 100% accuracy so no referral is missed. Enterprises like ADP and DIRECTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates. www.Amplifinity.com

to buy a product recommended by a friend

400%MORELIKELY

CUSTOMERS ARE

(Nielson)

SALES ANDMARKETING ARE

REFERRAL OPPORTUNITIES

THIS MEANS THAT

MISSING

83%

29%

OF PROSPECTS

...YET ONLY

ACTUALLY DO(Texas Tech)

REFERAFTER A POSITIVE EXPERIENCE.. .

are willing to

Did you know...?

Industry experts agree...

Referrals drive revenue

Visit Amplifinity.com to learn more

Referral advocacy is the new demand generation

REFERRAL MARKETING IS A

LEADSLOW-COST

CHANNELthat offers a HIGH VOLUME

of EXCELLENT

53%of b-to-b companies are planning to

in the next 12 months

INVEST IN TECHNOLOGYTOSUPPORT CUSTOMER

ADVOCACY EFFORTS

CUSTOMERS OBTAINED THROUGH

REFERRALSare both more

and moreLOYAL

VALUABLETHAN OTHER CUSTOMERS