Data doesn't lie! Why referrals should be in your marketing mix
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16% 18% HIGHER THE LTV OF A REFERRED CUSTOMER IS customers than that of (Harvard Business Review) 4X LEADS GENERATED FROM REFERRALS NON-REFERRED convert BETTER than marketing leads (emarketer) LESS REFERRED CUSTOMERS CHURN than non-referred customers (Marketing Business Review) Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete tracking and management of referrals with 100% accuracy so no referral is missed. Enterprises like ADP and DIRECTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates. www.Amplifinity.com to buy a product recommended by a friend 400%MORE LIKELY CUSTOMERS ARE (Nielson) SALES AND MARKETING ARE REFERRAL OPPORTUNITIES THIS MEANS THAT MISSING 83% 29% OF PROSPECTS ...YET ONLY ACTUALLY DO (Texas Tech) REFER AFTER A POSITIVE EXPERIENCE... are willing to Did you know...? Industry experts agree... Referrals drive revenue Visit Amplifinity.com to learn more Referral advocacy is the new demand generation REFERRAL MARKETING IS A LEADS LOW-COST CHANNEL that offers a HIGH VOLUME of EXCELLENT 53% of b-to-b companies are planning to in the next 12 months INVEST IN TECHNOLOGY TO SUPPORT CUSTOMER ADVOCACY EFFORTS CUSTOMERS OBTAINED THROUGH REFERRALS are both more and more LOYAL VALUABLE THAN OTHER CUSTOMERS
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Transcript of Data doesn't lie! Why referrals should be in your marketing mix
16%
18%
HIGHERTHE LTV OF A REFERRED CUSTOMER IS
customers
than that of
(Harvard Business Review)
4XLEADS GENERATED FROM
REFERRALS
NON-REFERRED
convert
BETTER than marketing leads(emarketer)
LESS
REFERRED CUSTOMERS
CHURN
than non-referred customers(Marketing Business Review)
Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete tracking and management of referrals with 100% accuracy so no referral is missed. Enterprises like ADP and DIRECTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates. www.Amplifinity.com
to buy a product recommended by a friend
400%MORELIKELY
CUSTOMERS ARE
(Nielson)
SALES ANDMARKETING ARE
REFERRAL OPPORTUNITIES
THIS MEANS THAT
MISSING
83%
29%
OF PROSPECTS
...YET ONLY
ACTUALLY DO(Texas Tech)
REFERAFTER A POSITIVE EXPERIENCE.. .
are willing to
Did you know...?
Industry experts agree...
Referrals drive revenue
Visit Amplifinity.com to learn more
Referral advocacy is the new demand generation
REFERRAL MARKETING IS A
LEADSLOW-COST
CHANNELthat offers a HIGH VOLUME
of EXCELLENT
53%of b-to-b companies are planning to
in the next 12 months
INVEST IN TECHNOLOGYTOSUPPORT CUSTOMER
ADVOCACY EFFORTS
CUSTOMERS OBTAINED THROUGH
REFERRALSare both more
and moreLOYAL
VALUABLETHAN OTHER CUSTOMERS
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