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© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved

Webinar Techniques Boot Camp –

What You Need to Succeed with

Webinars

Presented by TheWebinarMentor.com


Your Presenters

Mike Zabinski303-680-6944

[email protected]

Rob HayesCynoCast, [email protected]



Text into the Question Box:

What is the most important thing you want to learn from today’s webinar?



Agenda

•Why Webinars?•Major Uses for Webinars.•Inbound Marketing and Webinars•Creating The Webinar Presentation•The Steps to a Successful Webinar•7 Deadly Mistakes •Best Practices•The Webinar Technology•Questions and Answers



… a presentation delivered online in real time. Presenters can be a soloist or a group.

Webinars range anywhere from 15 minutes to several hours. Some are free, many have a fee to attend. Topic possibilities are unlimited.


A Webinar is …


How many Webinars have you presented in the last year?

01 – 5

6 – 1011- 20

Over 20


Poll


Why Webinars?Blocking your Message!


© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved

Outbound Messages


Outbound Messages Are Easily Blocked


“Inbound” Messages

BlogsSearch Engines

Social Media

Purpose: Building Trust → People Act


For What Purpose?

• Raising your Image as Thought Leader or Expert.• Lead Generation to Find Prospects • Demonstrating or Teaching.• Supporting Customers • Selling and/or Order Taking


Poll


Inbound Marketing and Webinars


Making knowledge and learning resources available

– targeted audience– easy for people to view – links – notices in appropriate media.


Inbound Marketing is about:

Building Trust


Build Trust


→ People Act

Share Your: Knowledge Experience Capabilities Goals History Beliefs


Inbound Marketing is about:

4 P’s still apply – • People Place: targeted messaging to the right group

on the right site. • Product: Information that educates and solves

problems. • Price: Combo of Free and Paid content establishes

customer’s perceived value points. • Promotion: Thru email, SM, Connections, etc


The Funnel Where Webinars Fit


Components of an Online Marketing Strategy

• Ongoing Monitoring of Current Dialogues

• Track Where your Customers and Prospects Search

• Create and Publish Valuable Content

• Search Engine and Social Media Optimization

• Establish and Measure of Results against Goals


Creating the Webinar Presentation

The Justification– Presentation Objectives – Get leads, teach, sell, etc.– The ROI Calculation – Effort & Resources vs “End Game”?– Content and Information that the audience wants – based

on:» High amount of Buzz OR» Inbound messages strong – emails, calls, papers OR» Marketing data – Surveys, website analytics etc



Script– Title– Key Points– Key Benefits or Learning’s– Stories and Experiences– Best Practices– Summary– What do you want Audience to Start, Stop or Do

Different? – Call to Action



Images– PowerPoint Lists– Pictures– Docs– Web Pages– Drawings


Increase Engagement / Interaction

PollsDirect questions to attendees, then publish resultsInterview expertsDirect question to a single attendee Play video clipsComplete a formAnnotation ToolsQ & A“Open Mic”Visit Web Pages




The Steps to a Successful Webinar

• Creating the Webinar – Develop a Plan– Develop the Script– Identify Illustrations

• Rehearsing the Webinar– Content Rehearsal– Content Review and Edit– Broadcast Rehearsal

• Webinar Marketing Campaign– Campaign Planning– Invitations– Publishing/Promoting

• Conducting the Webinar– Technology Tools for Presentation– Broadcasting– Recording and Editing

• Post-Event Distribution– Participant Surveys– Follow Contacts– Product and Services – Seles, Distribution, etc.


7 Deadly Mistakes

• Not Prepared• Going Solo• Not Engaging

Your Audience• Mediocre Illustrations• Lack of Energy,

Being Boring• No Solutions• No “Calls to Action”


Summing Up …

Best Practices …



Best PracticesBest Reasons to use Webinars

• Build Trust and Brand

• Build “On-Demand” access

• Reduce Costs and ROI

• Increase Training Effectiveness

• “Lead” Generation


• Use eMail Campaigns

• Word of Mouth and Social Media

• Clarity for Topic, Time, Date, Agenda, Cost

• Use “How-To” and “Numbers” Titles for Style Hook

• Headlines, Objectives, Date & Time Critical

• Start eCampaign 3 weeks out, repeat 3 x


Best Practices Promotional Methods


• Be the Solo Speaker.

• Use Polls, no more than 3 per 45 minutes.

• Invite Attendees to submit Questions during Webinar via text or phone #.

• Be interactive—Polls, ask Questions, interview Experts and use streaming video if appropriate.


Best Practices Content & Presentation

Attendee’s Participation


• Learn the online Tools.

• Use Polls, no more than 3 per 45 minutes.

• Present, not read. Energy is critical.

• Rehearse 2 to 3 times.

• Record presentation.

• Publish all Polls and Questions.

• Offer something; Action Plan. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved

Best Practices Content & Presentation

the Presenter


Best Practices

Webinar Event Management

•Registration: Make it easy, get only what needed.

•Schedule: Know your audience. Ask them.Mid-week, 30-60 minutes

•Narrow the Subject, Deepen the info

•Monitor and Engage – or they will multi-task

•The Perceived Expert answers the questions

•Record and Edit Every Event


• Sum up your Presentation and Create a Call to Action.

• Special Offer to Attendees to Act On.

• Offer recording for a limited time, sell it after it expires.

• Offer Articles, White Papers, Downloads.

• Direct them to your Website for specific items.

• Send Thank You within 1 day. Remind of your “offers”.

• Follow up with MIAs.© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved

Best Practices Post Webinar Follow-Up


Your Next Step …

What are the TWO things you are going to do with your next Webinar?


THANK YOU!


[email protected]

Rob HayesCynoCast, [email protected]



For Your AttendanceToday

Your Webinar Mentor’s Offer to you…

15% off a single webinar consult/broadcast.Free 30 minute consult


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