TRENDS
Social Media
How to use them to transform your business?
Crystal Song
Design by d3images: Freepik
"Social media will continue to grow
in popularity as more people
become active. How your
brand takes advantage
of these change
– or doesn’t –
will shape the
success of your
marketing effort
in the year to
to come"
- Carly Botelho
2/3of people online use
social media
In the worldwide
Design by Molostock: Freepik
1
SOCIALMEDIATREND:
W I T H D I G I T A L M E D I A E V O L V I N G , I T ' S I M P O R T A N T T O S T A Y A H E A D O F T H E L A T E S TS O C I A L M E D I A T R E N D S .
" is the place to be,and by keeping up to
date with whatstrending and is one
way of stayinginformed."
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"Bad products
were the
culprit, not a
dislike for new
tech, if you
make it fun,
people will use
it"
- Mr. Couhlin
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3
WHAT IS THE
TOP TRENDS?The tips to make it FUN ?
Design by Virginia Kent: Flickr
1. Reputation
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T H E R E ' S A R I S K
"Risk to reputation isfurther heightened if
organizations andpublic relations
confuse dialoguewith persuasion."
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4
K A T E Z A B R I S K I E
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5
Provide relevant information
Build healthy relationship
Employ a coherent crisis
communication strategy
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Design by Pressfoto: Freepik
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6
78%
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7
1. Searchable
2. Shareable
3. Supportive
4. Specialist
5. Sustainable
Make sure
your
content is...
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Searchable:is optmizing with
trending keywords,
boosting the content's
search ranking.
content needsto deliver both
quality andimpact.
Design by Asierromero: Freepik
8
7
Gaining peer approvalfor your content
Inspiring clients to share
Boosting the searchrankings.
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7
Supportive
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7
8
D O M A I N E X P E R T I S E
+
U S E R S ' C O N T E T N E E D
+
U S E R S ' I N T E R E S T
=
I N F O R M A T I O N
S P E C I A L I S T
The content must come from within your information nichesDesign by Kaboompics: Freepik
7
Y o u n e e d a p u b l i s h i n gp r o c e s s i n p l a c e t h a t
a l l o w s y o u t og e n e r a t e i d e a s ,
p o p u l a t e a n e d i t o r i a lc a l e n d a r , a n d c r e a t e
r e l e v a n t , e f f e c t i v ec o n t e n t o n a
s u s t a i n a b l e b a s i s .
Sustainable
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3. RepurposeR E P U R P O S E C O N T E N T H E L P Y O U
" B E E V E R Y W H E R E "
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"The sizeable increase in news
consumption on Twitter and Facebook
since 2013 corresponds with new
initiatives and features both platforms
have introduced to promote access and
engagement with media content"
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9
FINDING TO SUCCESS
THE KEY ALLEY
Commenting and
social-media
sharing are table
stakes.
Focusing more thanever on building deeper
connections withFacebook, Twitter and
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Design by Pressfoto: Freepik
11 12
Work Cited
1. Bothlho, Carly. "How To Adapt To The Changing Face Of Social Media Marketing." Busienss 2 Community. N.p., 26
Feb. 2014. Web. 23 Oct. 2016.
2. "Social Media Trends - Connect Today and Share Your Story." Australia Unwrapped. N.p., n.d. Web. 23 Oct. 2016.
3. Gustke, Constance. "Technology, While Not a Fountain of Youth, Can Make Aging ..." N.p., 24 July 2015. Web. 23
Oct. 2016.
4. Ott, Larissa, and Petra Theunissen. "Reputations at Risk: Engagement during Social Media Crises." Public Relations
Review 41.1 (2015): 97-102. Web.
5. "50 Inspiring Quotes on How to Start a Company From Scratch." Inc. Ed. John Brandon. N.p., n.d. Web. 23 Oct.
2016.
6. Toole, Catherine. "Brands as Publishers: Inside the Content Marketing Trend ..." Curve. N.p., n.d. Web. 23 Oct.
2016.
7. "23 Content Marketing Stats That You Need to Know | Acrolinx." Acrolinx Gmbh. N.p., 24 June 2015. Web. 23 Oct.
2016.
8. "Make Your Content Searchable, Shareable, and Snackable!" Ed. Kevin Page. N.p., 17 Feb. 2016. Web. 23 Oct.
2016.
9. "How to Repurpose Blog Content for Social Media : Social ..." Social Media Examiner. Ed. Rebecca Livermore. N.p.,
7 Oct. 2014. Web. 23 Oct. 2016.
10. Lichterman, Joseph. "New Pew Data: More Americans Are Getting News on Facebook ..." Nieman Lab. N.p., 14 July
2015. Web. 23 Oct. 2016.
11. "Social Media Is Now Table Stakes | Social Media Coach ..." Social Media Coach. Ed. Blair Evan Ball. N.p., 6 Nov. 2014.
Web. 23 Oct. 2016.
12. Haughney, Christine. "Publications See Pinterest as Key Ally." New York Times. N.p., 22 Sept. 2014. Web. 23 Oct.
2016