Content Curation With Twitter and HootSuite

By Linda Dessau

There is a lot of content flowing out there.

Like a librarian, you can curate – find the best – content for your audience.

Benefits of content curation:

1. Build your personal brand (reputation) as an expert in the topic

2. Be more active and visible on social media

3. Be more useful and helpful to your connections

Step 1: Define your content categories

Case study: ESS Direct

Employers (70%)

• Health and safety• Hiring tips• Management tips• Screening and

testing• Reference checking

Job seekers (30%)

• Resume writing tips

• Job interview tips

Click to tweet

“By sharing content about specific topics, you show people what your business is about.” - @lindadessau

Step 2: Organize your content sources

Create a Twitter list for each category

Tip: Find experts in other people’s lists

(new Twitter view)

Tip: Find experts in other people’s lists

(old Twitter view)

Add new people to your lists

From Twitter From Hootsuite

Create a HootSuite stream for each Twitter list

Add streams for key search terms

Click to tweet

“Create a go-to list of sources who share great content about your topics.” - @lindadessau

Step 3: Batch your curation time

Browse your HootSuite tabs and streams

Remember!Always read content before you

share it!

Customize message for each network

Give credit where it’s due

NOTE: To tag contacts in LinkedIn,

use the LinkedIn bookmarklet

Learn how in this post:contentmasteryguide.com

/share

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“Sit down once and fill your social media streams for the whole week.” - @lindadessau

@lindadessauwww.ContentMasteryGuide.comWeekly blogging tips by email

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