Content Curation With Twitter and Hootsuite
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Transcript of Content Curation With Twitter and Hootsuite
Content Curation With Twitter and HootSuite
By Linda Dessau
There is a lot of content flowing out there.
Like a librarian, you can curate – find the best – content for your audience.
Benefits of content curation:
1. Build your personal brand (reputation) as an expert in the topic
2. Be more active and visible on social media
3. Be more useful and helpful to your connections
Step 1: Define your content categories
Case study: ESS Direct
Employers (70%)
• Health and safety• Hiring tips• Management tips• Screening and
testing• Reference checking
Job seekers (30%)
• Resume writing tips
• Job interview tips
Click to tweet
“By sharing content about specific topics, you show people what your business is about.” - @lindadessau
Step 2: Organize your content sources
Create a Twitter list for each category
Tip: Find experts in other people’s lists
(new Twitter view)
Tip: Find experts in other people’s lists
(old Twitter view)
Add new people to your lists
From Twitter From Hootsuite
Create a HootSuite stream for each Twitter list
Add streams for key search terms
Click to tweet
“Create a go-to list of sources who share great content about your topics.” - @lindadessau
Step 3: Batch your curation time
Browse your HootSuite tabs and streams
Remember!Always read content before you
share it!
Customize message for each network
Give credit where it’s due
NOTE: To tag contacts in LinkedIn,
use the LinkedIn bookmarklet
Learn how in this post:contentmasteryguide.com
/share
Click to tweet
“Sit down once and fill your social media streams for the whole week.” - @lindadessau
@lindadessauwww.ContentMasteryGuide.comWeekly blogging tips by email
Let’s stay in touch!