Brands saw their cash prizes redeem over 6x more than other

prizes.

Animals and Kids!

Animal and child themed promotions saw the highest redemption rates.

People love being rewarded with their hobbies - football, cinema,

baking!

Reward Synergy - Redeems high!

Beer - Glasses.Sugar - Baking equipment.

The simpler the mechanic, the higher the redemption rate!

Mechanic:Click to WinText to WinInstant Win

Gift with PurchaseCash Back

Try Me FreeMoney Back Guarantees

MONP CouponsFree Product Coupons

Free Prize Draws

Response Rate %5-10%1-3%

10-25%5-10%

10-50%2-7%

0.5-0.75%2-5%

5-15%0.5-3%

Women have reported redemptions up to 7x more and

redeem more on the whole.

They can achieve results. 7x more than usual.

Reward the many, not the few. More prizes means more

engagement!

Di�erence to UK in Redemptions