Consumer engagement infographic
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Brands saw their cash prizes redeem over 6x more than other prizes. Animals and Kids! Animal and child themed promotions saw the highest redemption rates. People love being rewarded with their hobbies - football, cinema, baking! Reward Synergy - Redeems high! Beer - Glasses. Sugar - Baking equipment. The simpler the mechanic, the higher the redemption rate! Mechanic: Click to Win Text to Win Instant Win Gift with Purchase Cash Back Try Me Free Money Back Guarantees MONP Coupons Free Product Coupons Free Prize Draws Response Rate % 5-10% 1-3% 10-25% 5-10% 10-50% 2-7% 0.5-0.75% 2-5% 5-15% 0.5-3% Women have reported redemptions up to 7x more and redeem more on the whole. They can achieve results. 7x more than usual. Reward the many, not the few. More prizes means more engagement! Difference to UK in Redemptions
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Transcript of Consumer engagement infographic
Brands saw their cash prizes redeem over 6x more than other
prizes.
Animals and Kids!
Animal and child themed promotions saw the highest redemption rates.
People love being rewarded with their hobbies - football, cinema,
baking!
Reward Synergy - Redeems high!
Beer - Glasses.Sugar - Baking equipment.
The simpler the mechanic, the higher the redemption rate!
Mechanic:Click to WinText to WinInstant Win
Gift with PurchaseCash Back
Try Me FreeMoney Back Guarantees
MONP CouponsFree Product Coupons
Free Prize Draws
Response Rate %5-10%1-3%
10-25%5-10%
10-50%2-7%
0.5-0.75%2-5%
5-15%0.5-3%
Women have reported redemptions up to 7x more and
redeem more on the whole.
They can achieve results. 7x more than usual.
Reward the many, not the few. More prizes means more
engagement!
Di�erence to UK in Redemptions
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