DIGITAL MARKETING & TECHNOLOGY

r2integrated.com

post-screening survey:

After our recent screening of Tiffany Shlain’s film “Connected” we asked attendees to complete a short survey. THIS is what we found out.

PRESSURE:

67% felt pressure to be connected at all times

86% keep their smartphone within reach at all times

CONNECTEDNESS:

PROXIMITY:

Overall rating of personal connectedness

“It’s a lot to handle. We have to be efficient with our time, but there are tools out there to help.”

“As long as you can differentiate between distractions and tools…you can avoid falling into the trap of becoming overconnected.”

“I feel less efficient because I have so much more to do online: check facebook, check multiple email accounts…”

“The digital world allows us to have more relationships that otherwise would not have manifested.”

I spend most of my day online, but draw the line at the dinner table

I’m plugged in at work and for fun after hours

I’m constantly plugged in and I sleep with my phone next to me.

I have a Twitter and/or Facebook, but I’m not a very active user

67 %

27 %

6%

0%

AWARENESS:Are attendees more or less aware of issues in the world as a result of the internet and mobile technology?

54%

40%

6%

MORE AWARE

ABOUT THE SAME

LESS AWARE

PRODUCTIVITY: FINAL OPINIONS:Are attendees working more or less as a result of being technologically connected?

More

Aboutthe Same

73%

27%