COMPACT: DIY MANAGEMENTwhiskas

@whiskas9www.imgntn.co.uk

whiskas: my life story

CASE STUDY

FORWARD RUSSIA THE PIGEON DETECTIVES

MANAGEMENT: ROLES & RESPONSIBILITIES

BUILDING A TEAM

- Live / Tour Party- Label & Release

- Publishing- Business

MANAGEMENT: ROLES & RESPONSIBILITIES

LIVE / TOUR PARTY

Sound EngineerTour ManagerBackline Tech

Transport / AccommodationMerchandise

Agent

LABEL & RELEASE

Record Label (A&R, Marketing)PR (Online, Print, Local / National)

Radio Plugging

PUBLISHING

Publishing / AccountingSync Agency

BUSINESS

AccountingLegal

Banking / Cash FlowAdditional Revenue

Business Set-Up

MANAGEMENT: BUSINESS

PERSONAL TAX LIABILITIESSelf-Assessment / National Insurance

BUSINESS TAX LIABILITIESCompany Structure - Ltd Co vs Partnership /

VATPartnership / Business Agreement

CHARGES / ACCOUNTING / CASH FLOW

- FOREIGN TAX / TARIFF ETC

MANAGEMENT: FORWARD RUSSIA

LIVE / TOUR PARTY

Sound Engineer Tour ManagerBackline Tech

Transport / AccommodationMerchandise

Agent

LABEL & RELEASE

Record Label (A&R, Marketing)PR (Online, Print, Local / National)

Radio Plugging

PUBLISHING

Publishing / AccountingSync Agency

BUSINESS

AccountingLegal

Banking / Cash FlowAdditional Revenue

Business Set-Up

FriendFriend

Friend

Self Booked

Own label

Business friend

MANAGEMENT: FORWARD RUSSIA

LIVE / TOUR PARTY

Sound EngineerTour ManagerBackline Tech

Transport / AccommodationMerchandise

Agent

LABEL & RELEASE

Record Label (A&R, Marketing)PR (Online, Print, Local / National)

Radio Plugging

PUBLISHING

Publishing / AccountingSync Agency

BUSINESS

AccountingLegal

Banking / Cash FlowAdditional Revenue

Business Set-Up

Service

Offered

Service

Offered

Recommendation

Service

ProcuredService

Offered

MANAGEMENT: THE PIGEON DETECTIVES

LIVE / TOUR PARTY

Sound EngineerTour ManagerBackline Tech

Transport / AccommodationMerchandise

Agent

LABEL & RELEASE

Record Label (A&R, Marketing)PR (Online, Print, Local / National)

Radio Plugging

PUBLISHING

Publishing / AccountingSync Agency

BUSINESS

AccountingLegal

Banking / Cash FlowAdditional Revenue

Business Set-Up

All Services

Procured

MANAGEMENT: A HEALTHY BALANCE (MY OPINION)

LIVE / TOUR PARTY

Sound EngineerTour ManagerBackline Tech

Transport / AccommodationMerchandise

Agent

LABEL & RELEASE

Record Label (A&R, Marketing)PR (Online, Print, Local / National)

Radio Plugging

PUBLISHING

Publishing / AccountingSync Agency

BUSINESS

AccountingLegal

Banking / Cash FlowAdditional Revenue

Business Set-Up

MANAGEMENT: KEY SKILLS

TEAM COMMUNICATION

- Within The Band- Between The Team

Managing relationships & expectations

MANAGEMENT: KEY SKILLS

ANALYZING VALUE OF PRODUCT

IDENTIFYING REVENUE STREAMS(licensing, live, publishing, merchandising etc)

CONSOLIDATING FANBASE

MANAGEMENT: KEY SKILLS

IDENTIFYING REVENUE STREAMS

Record Sales / Worldwide LicenseDigital Rights (Streaming / Ad Revenue)

Publishing / SyncPerformance Royalties (PPL)

LiveMerchandise

MANAGEMENT: KEY SKILLS

PLANNING

- Planning current release / tour

- How it affects the next campaign

- What is the end goal?

MANAGEMENT: KEY SKILLS

ULTIMATERESPONSIBILITY

ADVANTAGES OF AN INDEPENDENT MANAGER

- Outside Perspective

- Independent Business Administration

- Improved Negotiating Position

- Maximise Creative Focus of The Artist

MANAGEMENT: DIY TOOLS

KNOWLEDGE IS POWERONLINE RESOURCES

The GenFresh On The Net

SentricAIM (Association Of Independent Music)

Google Is Your Friend

MANAGEMENT: DIY TOOLS

MUSIC DISCOVERY

HYPE.MSHUFFLER.FMLAST.FM

Find similar music and people who are writing / enthusiastic about it

MANAGEMENT: DIY TOOLS

BUILDING ON THE WEB

WEBSITES: Wordpress, Tumblr, OneSheet

SOCIAL: Twitter, Facebook, Google+, Instagram

PRESENCE: YouTube, Soundcloud, Bandcamp

EMAIL MANAGEMENT: MailChimp, Fanbridge, Topspin

MANAGEMENT: DIY TOOLS

MUSIC DISTRIBUTION

DIGITAL MUSIC AGGREGATORSDitto Music, Believe/Zimbalam, EmuBands

DIRECT TO FAN SPECIALISTSBandcamp, Get Ctrl, Topspin

FAN FUNDINGPre-Sales / Pledge / Kickstarter

COMPACT: DIY MANAGEMENT

Thanks.

Any Questions?

@whiskas9 | www.imgntn.co.uk