Community and Events Fundraising

Matt Buck and Alex Carley

What will we be discussing today??

Why add Community & Events Fundraising to your fundraising mix?

• Strong ROI

• Lifetime value

• Warm to cause

• Cross selling opportunities

• Volunteer base

• Importance of diversifying income streams

Strengths & Opportunities

• What is your USP?

• Don’t reinvent the wheel

• Who are your warm supporters?

• Trustees & Management team & staff

• Corporate Partners

• Who are your beneficiaries?

Building & Understanding your Supporter Base

• Data Capture

• Demographics

• Segmentation

• What are your supporters already doing?

• Repeat fundraisers & marketing

Write your fundraising strategy…

Sporting Challenges

How to offer challenge events with limited budget and/or experience

Sporting Challenges

Sporting Challenges

Sporting Challenges

Use your corporates

Time Management

Free Resources

Case Study

Free resources

Join the Event Managers Forum

Questions