Community and Events Fundraising · MY CAUSE MARKETING A BETTER WORLD k ELBA Creating Possibilities...
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Community and Events Fundraising Matt Buck and Alex Carley
Transcript of Community and Events Fundraising · MY CAUSE MARKETING A BETTER WORLD k ELBA Creating Possibilities...
Community and Events Fundraising
Matt Buck and Alex Carley
What will we be discussing today??
Why add Community & Events Fundraising to your fundraising mix?
• Strong ROI
• Lifetime value
• Warm to cause
• Cross selling opportunities
• Volunteer base
• Importance of diversifying income streams
Strengths & Opportunities
• What is your USP?
• Don’t reinvent the wheel
• Who are your warm supporters?
• Trustees & Management team & staff
• Corporate Partners
• Who are your beneficiaries?
Building & Understanding your Supporter Base
• Data Capture
• Demographics
• Segmentation
• What are your supporters already doing?
• Repeat fundraisers & marketing
Write your fundraising strategy…
Sporting Challenges
How to offer challenge events with limited budget and/or experience
Sporting Challenges
Sporting Challenges
Sporting Challenges
Use your corporates
Time Management
Free Resources
Case Study
Free resources
Join the Event Managers Forum
Questions
