1LMA IN ACTION
COMMERCIAL CASE STUDIES >>
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INTRODUCTION >>
>> Key to LMA commercial partnerships is understanding each
organisation’s business objectives.
>> The LMA works with brands including Barclays, Castrol and Nike.
Each partnership with the LMA is bespoke and fit-for-purpose
with the aims of the specific partner at the core.
>> A partnership with the LMA and the unique access it provides
to its membership provides an opportunity to develop new
programmes or enhance existing activities.
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Enhancing broader initiatives
CASE STUDY BARCLAYS >>
Commercial Opportunities
Utilise LMA assets to enhance Barclays ‘Thank You’ campaign
Creation of activities with LMA members to support Barclays ‘Lifeskills’
Support Barclays broader sport sponsorship accessing the LMA home at St. George’s Park
Programme Delivered
Shadow an LMA Ambassador for a day for Barclays ‘Lifeskills’
A series of content interviews with LMA Ambassadors focused on core Barclays ‘Thank You’ themes
LMA Ambassador appearances to support Barclays ‘Thank You’ PR activities
Barclays Premier League manager surveys each season
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Commercial Opportunities
Add significant value to Castrol’s ongoing engagement with football
Fit with Castrol brand – world leading performance through insight
Castrol to support the work the LMA does within the game
Programme Delivered
The Annual Castrol European Managers and Coaches Forum held at St. George’s Park
LMA Ambassador appearances across Europe
Leadership Q&As, PR activity and regional event support with LMA Ambassadors
World Cup sponsorship support with LMA Ambassador appearance at World Cup Final
Delivering insight
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CASE STUDY CASTROL >>
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Commercial Opportunities
Add value to Nike football platform
Utilise knowledge and expertise inherent throughout LMA membership
Support Nike CSR programme
Support ‘the game’ through LMA Learning
Programme Delivered
Creation of a talent identification panel with LMA Ambassadors
Series of international and domestic LMA Ambassador appearances for PR activities and internal CPD
LMA support of Nike ‘Access to Sport’ initiative
Sponsorship of LMA Annual Awards and LMA Annual Management Conference
CASE STUDY NIKE >>Unique access to LMA members
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Commercial Opportunities
Enhance marketing and PR activity around Budweiser’s sponsorship of The FA Cup
Development of a programme of activities to support sponsorship activation
Provide credibility, profile, expertise and content
Programme Delivered
‘Club Futures’ Programme – provision of brand ambassador as figurehead to enhance campaign
‘Coach the Coaches’ Programme – LMA Ambassadors ‘surprise’ coaching support and guidance of nominated clubs
‘Open Trials’ – LMA expertise provided for the development of the programme
LMA Ambassadors provided for regional trials and to support latter stages of media activity
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Activating national campaigns
CASE STUDY BUDWEISER >>
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Commercial Opportunities
Attendance and brand presence at LMA member centric activities
Direct communication opportunities with the LMA membership
Inherent credibility and endorsement with members using the product
Programme Delivered
Brand presence and attendance at every LMA coaching CPD session
Programme of direct communication to LMA membership
Provision of data for the LMA Managers Performance Table
Attendance at all LMA annual events
Australia
Korea Republic
PortugalSpain
England
JapanGermany
France
BrazilArgentina
Ivory Coast
Belgium
Russia
Bosnia-Herzegovina
Ghana
Nigeria
GreeceIran
AlgeriaCosta Rica
HondurasMexico
Italy
ChileCameroon
Uruguay
NetherlandsEcuador
Switzerland
Croatia
Columbia
United States
Sustained threat
Win ball quickly but don't maintain possession
Short attacks and low block defence
Win ball quickly and attack
Long attacks and low block defence
Hig
h p
ress
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Credible endorsement in the game
CASE STUDY PROZONE >>
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Commercial Opportunities
Showcase the Air Partner brand to LMA members and commercial partners
Networking at LMA annual events and Business Club gatherings
Regular opportunities to communicate Air Partner’s bespoke service
Programme Delivered
Air Partner brand presence across LMA marketing literature and use of LMA logo
Edition sponsorship of The Manager with editorial inclusion
Sponsorship of and VIP attendance at all LMA annual events including the LMA Annual Awards
LMA Business Club attendance including Corporate Hospitality at England Internationals
TOP PLAYER IN AVIATIONWWW.AIRPARTNER.COM
airwrap_420x120.indd 1 21/05/2014 16:07
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Building businessrelationships
CASE STUDY AIR PARTNER >>
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Commercial Opportunities
Consistent visibility to LMA members and decision makers within football
Access to LMA members to enhance PR and marketing activities
Link to LMA member-centric learning programmes
Host LMA activities throughout the year to showcase the venue
Programme Delivered
A series of LMA Ambassador appearances
Innovative use of advertorial space in The Manager
Annual programme of direct communication to LMA members
Event sponsorship of the LMA Annual Awards Dinner
Host venue for LMA Learning Masterclass for 30 LMA / PFCA members
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Engagement with the membership
CASE STUDY OLD COURSE >>
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Commercial Opportunities
Utilise LMA members to engage staff with continuous professional development opportunities
Develop a bespoke series of activities focused on specific business requirements
Enhance the skills and knowledge of the Anglian workforce
Programme Delivered
Regional private dinners with leadership and management themed Q&A sessions with LMA Ambassadors
Series of content interviews with LMA Ambassadors focused on specific leadership and management themes
Two day leadership and management conference at St. George’s Park with seminar sessions, workshops, Q&As, five-a-side tournament and team building activities
Benefiting business
CASE STUDY ANGLIAN >>
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Commercial Opportunities
Access to LMA members to provide insight into management at the highest level
Develop innovative client entertainment opportunities
Create a bespoke staff reward and recognition programme based around football management
Deliver unique and memorable staff experiences
Programme Delivered
A series of private dinners at stunning venues with LMA Ambassadors participating in leadership Q&As
Exclusive use of the LMA hospitality box at Wembley for an FA Cup semi-final with an LMA Ambassador hosting
A six person trip to watch Paris St. Germain train and meet Carlo Ancelotti in a private dinner at a top Paris restaurant
Private golf day at Sunningdale with 2 x LMA Ambassadors
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Unique client engagement
CASE STUDY HAYS >>
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Commercial Opportunities
Support Clinigen’s work in the local community
Development of Sport Science Masterclasses concept – football, learning, health and enjoyment
Access the LMA’s knowledge and experience in the creation of bespoke events
Programme Delivered
Series of Masterclasses with LMA Ambassador appearances
PR campaign to raise awareness of community work
Attendance across LMA annual event programme
Engaging the community
CASE STUDY CLINIGEN >>
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Enhancing broader initiatives
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Commercial Opportunities
Increase awareness of Men United campaign
Increase advocacy of Prostate Cancer UK by LMA membership
Help raise funds for the charity
Programme Delivered
Use of LMA as a brand platform in the game
Advocacy of nationwide campaigns by LMA members wearing charity pin badges on match days
Series of LMA Ambassador appearances for marketing and PRCASE STUDY
PROSTATE CANCER UK >>
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Campaign support
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Commercial Opportunities
Access LMA membership for content creation
Supplement existing football content rights with unique video insights
Add value and credibility to product offering
Deliver greater engagement with audience
Programme Delivered
Series of interviews with Barclays Premier League managers
Programme of coaching sessions with LMA Ambassadors as a prize mechanic / data gathering opportunity
Attendance at LMA events for networking opportunities
Enhancing broader initiatives
CASE STUDY YAHOO >>
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CONTACT >>
Insight. Inspiration. Leadership.
ALEX SMITH COMMERCIAL DIRECTOR
M 07880 382729 T 01283 576361E [email protected]
RICHARD BEVAN CHIEF EXECUTIVE
M 07860 474767 T 01283 576352E [email protected]
ADAM BARKER BUSINESS DEVELOPMENT MANAGER
M 07469 148449 T 01283 576365E [email protected]
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