www.clustergrafico.com
www.clustergrafico.com
Table of contents 1. About the Cluster
2. Mission and values
3. The axes of the strategy
4. Activities 2008-2009
5. Combination of abilities
6. Internationalization
7. ITO in France and Mexico
1. About the Cluster The Cluster was set up in
Santiago de Compostela on March 20, 2007.
It is a group of 60 Galician companies working in the graphic arts, publishing, advertising sector and suppliers, which joined voluntarily to undertake joint projects and thus improving their competitiveness.
60 companies
Galicia
Graphic arts Publishing Advertising
Competitiveness
Paper Cardboard Stationery
Labels Billboard advertising
Ink Varnishes Solvents
Glues Plates
ADDITIONAL SERVICES
EQUIPMENT SERVICES
Printing presses Printers
Computers Scanners Plotters
Guillotines …
SUPPORT SERVICES Training centres
Business/Professional associations Logistics and transport
Management Repair and maintenance
Financial institutions and insurances
MAIN ACTIVITIES
ADVERTISING AND DESIGN Advertising agencies
Graphic design GRAPHIC ARTS
Prepress Printing
Binding and finish Manufacture of paper and cardboard packaging
PUBLISHING COMPANIES Publication of newspapers and magazines
Publication of books COMMERCIALIZATION
The value chain of the Cluster
2. Mission of the Cluster To promote the training of the human capital by contributing to innovation in products and processes that allows to have access to new markets, ensuring the improvement of the competitiveness of companies through the promotion of collaborative projects which companies belonging to the several links of the value chain can join in a coordinate way.
Promoting training
Contributing to innovation
New markets
Improving competitiveness
Collaborative projects
2. Values of the Cluster
Commitment Modernity Innovation Technology Professionalism Creativity Ability Competitiveness
3. Strategic axes
Strategic plan Training
Notoriety
Innovation
Internationalization
The Cluster’s strategic plan for the 2008-2011 period is based on the following 4 axes:
3. Institutional support
General Directorate of Industrial Promotion of the Galician Government
General Directorate of R&D&I of the Galician Government
Chamber of Commerce of Santiago Caixanova Institute of Development Caixagalicia Social Work Ministry of Industry
The Cluster’s first activities could be carried out thanks to the financial support of the following institutions:
4. Activities 2008-2009
11
INTERNATIONALIZATION AREA
Aims Ac'vity Outcome
Raising awareness and guiding companies when opening new markets
Identification of new markets
Promotion of cooperation among the Cluster’s members to deal with internationalization
Hiring an internationalization technician To start in 2009 (expected)
Study on business opportunities abroad
Finished the 2008 stage, project of Trade Point in France and Mexico
Organisation of two business missions Carried out in Germany and Mexico
Promotion of export consortia Meetings of companies in progress to identify possible synergies
Submission of an international cooperation project with the
Bussiness Innovative Group of Madrid
Proposal of agreement for international joint projects
INNOVATION AND COMPETITIVENESS AREA Aims Ac'vity Outcome
Support to the identification of ideas of innovative projects in the Cluster’s companies
Creation of three R&D&I collaborative projects and submission to financial aid programmes
Promotion of cooperation and concentration in the sector
Programme of scholarships for engineers for continuous improvement
To start in companies on December 1, 2008
Hiring an innovation technician To start in 2009
Consolidation of a technical secretariat to consolidate the technological platform
Currently considering the processing of projects
Registration in the Registry of Innovative Groups in the Ministry of Industry
Submission of the Strategy Plan of the Innovative Groups in March 2009 and the Feasibility Plan in
December 2008 to the Ministry of Industry Assessment of the Feasibility of the
Technological Centre
Boost for cooperation programmes and alliances between companies
Ending the 2008 stages considering the possibility to create a common
purchasing centre. Assessment of the companies
choosing to cooperate in logistics and strategic alliances
Boost for pilot projects of logistical integration
TRAINING AREA
Aims Ac'vity Outcome
To improve the directors’ management abilities
To achieve a specific area for specialized training in the sector
Training Programme in Management Skills
Launching of the programme in December 2008 until June 2009
Management training and guidance
Advanced programme with the Training Centre in New Technologies of the
Galician Ministry of Labour End of proposal pending for 2009
Programme Contracts of the ESF 2009 Programme
Training to the network of Grant Holders Training to environmental innovation
managers (Biodiversity Foundation)
Launching in December 2008 Despega Programme
NOTORIETY AREA Aims Ac'vity Outcome
To promote the values of the Galician graphic design
To strengthen the sector’s self-esteem
Creation of the annual Galician design prize Launching in December 2008
Communication Campaign To improve the sector’s perception in the
Spanish markets Campaign 2008-2009
Continuation of the printed Newsletter and creation of the on-line Newsletter Sending of the Newsletter to more than
300 subscribers. On-line Newsletter launched in December 2008.
In contact with other Clusters to cooperate
Cooperation agreements with other Clusters
Agreement with Technological Innovation Centre of Communication, Publishing and
Graphic Arts in Galicia Agreement signed in July 2008
Agreement with the Graphic Cluster of Madrid
Institute of Development of Madrid Pending to be signed
5. Combination of abilities The Cluster joins companies, designs a strategy
of competitive improvement agreed by consensus and looks for resources to implement the strategy and monitor it.
The Platform ensures the introduction of the R&D&I approach in all sectorial activities and involves other actors in the design and execution of innovative projects that strengthen such sectorial strategy.
The Technological Centre is the supplier of advanced R&D&I services that the market is currently not providing, contributing to the modernization of companies and to provide them with a greater feasibility in the long-term.
Technological Platform The technological platform of the Graphic Product and Galician Book, which is being consolidating, after the presentation of its strategic agenda, aims to achieve the following objectives:
To create synergies between agents to plan the Cluster’s R&D&I
To identify and coordinate actions favouring the Cluster through the new technologies and R&D&I
To support the development of R&D&I projects of technological improvement by looking for funding
To contribute to consider the feasibility of the creation of the Technological Centre of the Cluster of the Graphic Product and Galician Book, by detecting the needs of R&D&I services
Synergies
R&D&I Funding
Technology
Centre of Innovation In May 2008 the Cluster submitted an application for
financial aid to the Ministry of Industry, Tourism and Trade within the CREA programme (Creation and Consolidation of Technological Centres). In September 2008 the application was approved.
The main objective of the centre is to contribute to the improvement of the competitiveness of the companies of the Cluster of the Graphic Product and Galician Book through the dissemination and transfer of technology, promoting the creation of advanced services and products that allow to improve its business competitiveness in an economic context of increasing competition, through the promotion of R&D&I collaborative projects.
It is conceived as a key resource to promote research, innovation and creativity both in processes and in the own final products and services that the sector is offering to their clients. In the assembly of the Cluster held in May 2009 it was agreed to set up the innovation centre with 26 businesspeople.
Innovation
Research
Creativity
Dissemination
6. Internationalization
The recognition already given to the Cluster by the Ministry of Industry as a Business Innovative Group will allow: To improve the Cluster’s access to
public programmes of financial support for innovation and internationalization projects
To formalize cooperation agreements with Business Innovatives Groups from other countries
Business Innovative Group Joint projects with other international Business Innovative Groups
The support to innovative Clusters is a programme of the Ministry of Industry aimed at stimulating strategic plans to be carried out by groups of companies with innovative, technological and organizational ability and will, from which a number of correctly structured projects can derive, which can successfully be submitted to the available programmes of financial aid, both in the Ministry of Industry and in other public organisations.
The recognition already given to the Cluster by the Ministry of Industry as a Business Innovative Group will allow to improve the access of the companies of the Cluster to public programmes of financial support for innovation and internationalization projects and to formalize cooperation agreements with Business Innovatives Groups from other countries
7. International Trade Office (ITO) The Study on Business Opportunities Abroad
carried out in 2008 detected as priority markets for the Cluster’s companies France and Mexico.
The access to the above-mentioned markets will be carried out through the creation of trade offices (ITO), whose main functions are the following: To highlight the value of the abilities of the business
sectors making up the Cluster before the local market To provide information on the situation of the market
intended to be attracted To improve the abilities of small companies to
compete in the market intended to be achieved To make the access to capital easier to support the
internationalization To defend the small companies’ interests To support trade negotiations at a local level
To highlight the value
Market information
SMEs’ interests
Access to capital
25
www.clustergrafico.com [email protected]
Plaza Salvador García Bodaño, 3 - 1ºA 15707 San Lázaro - Santiago de Compostela Phone: 881.977.102 Fax: 881.977. 103
Top Related