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Table of contents 1. About the Cluster

2. Mission and values

3. The axes of the strategy

4. Activities 2008-2009

5. Combination of abilities

6. Internationalization

7. ITO in France and Mexico

1. About the Cluster   The Cluster was set up in

Santiago de Compostela on March 20, 2007.

  It is a group of 60 Galician companies working in the graphic arts, publishing, advertising sector and suppliers, which joined voluntarily to undertake joint projects and thus improving their competitiveness.

60 companies

Galicia

Graphic arts Publishing Advertising

Competitiveness

Paper Cardboard Stationery

Labels Billboard advertising

Ink Varnishes Solvents

Glues Plates

ADDITIONAL SERVICES

EQUIPMENT SERVICES

Printing presses Printers

Computers Scanners Plotters

Guillotines …

SUPPORT SERVICES Training centres

Business/Professional associations Logistics and transport

Management Repair and maintenance

Financial institutions and insurances

MAIN ACTIVITIES

ADVERTISING AND DESIGN Advertising agencies

Graphic design GRAPHIC ARTS

Prepress Printing

Binding and finish Manufacture of paper and cardboard packaging

PUBLISHING COMPANIES Publication of newspapers and magazines

Publication of books COMMERCIALIZATION

The value chain of the Cluster

2. Mission of the Cluster To promote the training of the human capital by contributing to innovation in products and processes that allows to have access to new markets, ensuring the improvement of the competitiveness of companies through the promotion of collaborative projects which companies belonging to the several links of the value chain can join in a coordinate way.

Promoting training

Contributing to innovation

New markets

Improving competitiveness

Collaborative projects

2. Values of the Cluster

  Commitment   Modernity   Innovation   Technology   Professionalism   Creativity   Ability   Competitiveness

3. Strategic axes

Strategic plan Training

Notoriety

Innovation

Internationalization

The Cluster’s strategic plan for the 2008-2011 period is based on the following 4 axes:

3. Institutional support

  General Directorate of Industrial Promotion of the Galician Government

  General Directorate of R&D&I of the Galician Government

  Chamber of Commerce of Santiago   Caixanova Institute of Development   Caixagalicia Social Work   Ministry of Industry

The Cluster’s first activities could be carried out thanks to the financial support of the following institutions:

4. Activities 2008-2009

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INTERNATIONALIZATION AREA

Aims   Ac'vity   Outcome  

  Raising awareness and guiding companies when opening new markets

  Identification of new markets

  Promotion of cooperation among the Cluster’s members to deal with internationalization

Hiring an internationalization technician To start in 2009 (expected)

Study on business opportunities abroad

Finished the 2008 stage, project of Trade Point in France and Mexico

Organisation of two business missions Carried out in Germany and Mexico

Promotion of export consortia Meetings of companies in progress to identify possible synergies

Submission of an international cooperation project with the

Bussiness Innovative Group of Madrid

Proposal of agreement for international joint projects

INNOVATION AND COMPETITIVENESS AREA Aims   Ac'vity   Outcome  

  Support to the identification of ideas of innovative projects in the Cluster’s companies

  Creation of three R&D&I collaborative projects and submission to financial aid programmes

  Promotion of cooperation and concentration in the sector

Programme of scholarships for engineers for continuous improvement

To start in companies on December 1, 2008

Hiring an innovation technician To start in 2009

Consolidation of a technical secretariat to consolidate the technological platform

Currently considering the processing of projects

Registration in the Registry of Innovative Groups in the Ministry of Industry

Submission of the Strategy Plan of the Innovative Groups in March 2009 and the Feasibility Plan in

December 2008 to the Ministry of Industry Assessment of the Feasibility of the

Technological Centre

Boost for cooperation programmes and alliances between companies

Ending the 2008 stages considering the possibility to create a common

purchasing centre. Assessment of the companies

choosing to cooperate in logistics and strategic alliances

Boost for pilot projects of logistical integration

TRAINING AREA

Aims   Ac'vity   Outcome  

  To improve the directors’ management abilities

  To achieve a specific area for specialized training in the sector

Training Programme in Management Skills

Launching of the programme in December 2008 until June 2009

Management training and guidance

Advanced programme with the Training Centre in New Technologies of the

Galician Ministry of Labour End of proposal pending for 2009

Programme Contracts of the ESF 2009 Programme

Training to the network of Grant Holders Training to environmental innovation

managers (Biodiversity Foundation)

Launching in December 2008 Despega Programme

NOTORIETY AREA Aims   Ac'vity   Outcome  

  To promote the values of the Galician graphic design

  To strengthen the sector’s self-esteem

Creation of the annual Galician design prize Launching in December 2008

Communication Campaign To improve the sector’s perception in the

Spanish markets Campaign 2008-2009

Continuation of the printed Newsletter and creation of the on-line Newsletter Sending of the Newsletter to more than

300 subscribers. On-line Newsletter launched in December 2008.

In contact with other Clusters to cooperate

Cooperation agreements with other Clusters

Agreement with Technological Innovation Centre of Communication, Publishing and

Graphic Arts in Galicia Agreement signed in July 2008

Agreement with the Graphic Cluster of Madrid

Institute of Development of Madrid Pending to be signed

5. Combination of abilities   The Cluster joins companies, designs a strategy

of competitive improvement agreed by consensus and looks for resources to implement the strategy and monitor it.

  The Platform ensures the introduction of the R&D&I approach in all sectorial activities and involves other actors in the design and execution of innovative projects that strengthen such sectorial strategy.

  The Technological Centre is the supplier of advanced R&D&I services that the market is currently not providing, contributing to the modernization of companies and to provide them with a greater feasibility in the long-term.

Technological Platform The technological platform of the Graphic Product and Galician Book, which is being consolidating, after the presentation of its strategic agenda, aims to achieve the following objectives:

  To create synergies between agents to plan the Cluster’s R&D&I

  To identify and coordinate actions favouring the Cluster through the new technologies and R&D&I

  To support the development of R&D&I projects of technological improvement by looking for funding

  To contribute to consider the feasibility of the creation of the Technological Centre of the Cluster of the Graphic Product and Galician Book, by detecting the needs of R&D&I services

Synergies

R&D&I Funding

Technology

Centre of Innovation   In May 2008 the Cluster submitted an application for

financial aid to the Ministry of Industry, Tourism and Trade within the CREA programme (Creation and Consolidation of Technological Centres). In September 2008 the application was approved.

  The main objective of the centre is to contribute to the improvement of the competitiveness of the companies of the Cluster of the Graphic Product and Galician Book through the dissemination and transfer of technology, promoting the creation of advanced services and products that allow to improve its business competitiveness in an economic context of increasing competition, through the promotion of R&D&I collaborative projects.

  It is conceived as a key resource to promote research, innovation and creativity both in processes and in the own final products and services that the sector is offering to their clients. In the assembly of the Cluster held in May 2009 it was agreed to set up the innovation centre with 26 businesspeople.

Innovation

Research

Creativity

Dissemination

6. Internationalization

The recognition already given to the Cluster by the Ministry of Industry as a Business Innovative Group will allow:   To improve the Cluster’s access to

public programmes of financial support for innovation and internationalization projects

  To formalize cooperation agreements with Business Innovatives Groups from other countries

Business Innovative Group Joint projects with other international Business Innovative Groups

The support to innovative Clusters is a programme of the Ministry of Industry aimed at stimulating strategic plans to be carried out by groups of companies with innovative, technological and organizational ability and will, from which a number of correctly structured projects can derive, which can successfully be submitted to the available programmes of financial aid, both in the Ministry of Industry and in other public organisations.

The recognition already given to the Cluster by the Ministry of Industry as a Business Innovative Group will allow to improve the access of the companies of the Cluster to public programmes of financial support for innovation and internationalization projects and to formalize cooperation agreements with Business Innovatives Groups from other countries

7. International Trade Office (ITO)   The Study on Business Opportunities Abroad

carried out in 2008 detected as priority markets for the Cluster’s companies France and Mexico.

  The access to the above-mentioned markets will be carried out through the creation of trade offices (ITO), whose main functions are the following:   To highlight the value of the abilities of the business

sectors making up the Cluster before the local market   To provide information on the situation of the market

intended to be attracted   To improve the abilities of small companies to

compete in the market intended to be achieved   To make the access to capital easier to support the

internationalization   To defend the small companies’ interests   To support trade negotiations at a local level

To highlight the value

Market information

SMEs’ interests

Access to capital

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