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Look for the Silver LiningBusiness opportunities in Cloud Computing
Jerome [email protected]
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Today’s Agenda
• Business challenges & demands
• Cloud evolution and related technologies
• Capitalizing on Cloud Computing
• Morph Labs’ Platform as a Service offerings
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Need for SpeedHow do you stay ahead of the competition?
Make faster decisions
Streamline operations
Solve problems quickly
Act today
Facilitate rapid change
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Need for InnovationHow do you stay ahead of the competition?
Make better decisions
Focus on core business
Increase business productivity
Unlock new business models
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Need for SavingsHow do you stay ahead of the competition?
Do more with less spending
Reduce cost of experimenation
Reduce risk
Operate within the set budget
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Today’s Agenda
• Business challenges & demands
• Cloud evolution and related technologies
• Capitalizing on Cloud Computing
• Morph Labs’ Platform as a Service offerings
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The Cloud is Rising
• Cloud computing is disruptive
• IT-related capabilities provided “as a service”
• Current economic downturn makes Cloud Computing more relevant than ever
• Gartner reports that 25% of software will be delivered as SaaS by 2011*
* http://www.gartner.com/it/page.jsp?id=496886
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Cloud Characteristics
• Scalable - resources allocated in a dynamic fashion
• FLEXIBLE & RELIABLE
• Virtualized - abstracted infrastructure, apps run virtually in an environment without setup
• Service-driven, pay as you go, on-demand
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Evolution of Cloud Computing
PaaS SaaSIaaS
Utility Computing
Grid Computing
Cluster Computing Super Computing
MorphGAE
ForceAzure
Google Apps37signalsWeb 2.0
AWSAkamai
Nirvanix
Cloud Computing
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Cloud Computing Ecosystem
Infrastructure as a Service
Platform as a Service
SaaS
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“as - a - Service” Concept
• SaaS is a model of software deployment
• Managed from central locations rather than at customer’s site
SaaS
• Provides the facilities to support the end-to-end life cycle of building and delivering web applications and services
• Provisioned on the fly, on-demand model
PaaS IaaS
• Typically a virtualized platform environment
• Evolution towards ubiquitous utility computing
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Today’s Agenda
• Business challenges & demands
• Cloud evolution and related technologies
• Capitalizing on Cloud Computing
• Morph Labs’ Platform as a Service offerings
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Cloud users and adoption models
• Startups - Web-services, Web 2.0 providers
• End-users - On-demand applications
• SMBs - Business productivity tools
• Enterprises - Integration, business apps
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Value Proposition
Low riskShift on-demand
Cost savings
FlexibilityFaster time to market
Advantages and overall benefits of cloud computing
Commitment-free
Low TCOScalability
On-demandSimplified implementation
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The Future of Business Computing
“The relentlessly increasing cost and complexity of maintaining IT infrastructure and managing business department requirements
makes cloud computing very attractive.”
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Today’s Agenda
• Business challenges & demands
• Cloud evolution and related technologies
• Capitalizing on Cloud Computing
• Morph Labs’ Platform as a Service offerings
www.mor.ph
Morph AppSpace
An on-demand platform for a single Web application
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Morph AppCloud
A managed service that provides an on-demandpersonalized platform in the cloud