Alfresco for
Travel & Hospitality
March 20, 2012
Presented By Jean Butzier– Americas Field Programs Manager, Alfresco Mark Meier -‐ Account Director, CIGNEX Datamatics Michael Venford – Enterprise CMS and Portal Practice Director, CIGNEX Datamatics
CIGNEX Datamatics Confidential
Agenda
• Introductions – Alfresco, Open Source ECM – CIGNEX Datamatics, Alfresco Global Platinum Partner
• About Alfresco • Alfresco as IBE Platform • Alfresco for Travel & Hospitality • Case Study: Posadas • About CIGNEX Datamatics • Book Drawing
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CIGNEX Datamatics Confidential
Alfresco is now the largest open source content management company in the world
Founded in 2005, with ofPices in London & Atlanta Over 3 million community downloads
250+ global channel partners 2,500 customers in 55 countries, including…
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CIGNEX Datamatics Confidential
The Alfresco Platform
Document Management Capture, share & retain corporate content, including documents, video, images & graphics Piles
Records Management Ensure governance, compliance and retention of company or government records
Web Content Services Author, collaborate & publish to Drupal, Liferay, JBoss Portal or your custom web app
Enterprise Collaboration Create, share, collaborate, iterate & discuss content. Then publish to social channels.
Open Source Platform Build content-‐rich apps and websites using RESTful APIs or Java & open standards like CMIS & JSR 168
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CIGNEX Datamatics Confidential
The Alfresco 4 Business Case Forrester Study, December 2011: Alfresco Enterprise pays for itself in 10 months. But Alfresco Enterprise 4 goes even further, with…
• Increased User Adoption = Increased Enterprise Value – The more employees that use ECM, the more ROI
• Decreased Need for Other Tools = Fewer Vendors, Lower Costs – Built-‐in social publishing, free mobile apps save you money
• Performance, Scalability & Admin Improvements = Lower Operating Costs – Less downtime, more users and content per instance, easier administration saves time & money
• B2B Collaboration Outside the Firewall = Higher Productivity – With Alfresco in the cloud sync (due Summer 2012), employees can more easily collaborate with outside partners and suppliers, meaning higher overall productivity
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TCO Comparative Study
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Time EMC/ Documentum OpenText SharePoint Alfresco
Year 1 $ 863,938 $ 637,304 $ 318,738 $ 33,500
Year 2 $ 116,955 $ 117,901 $ 55,570 $33,500
Year 3 $ 116,955 $ 117,901 $ 55,570 $33,500
For Full ConOiguration: 1000 users
Source: Alfresco Whitepaper -‐ TCO and Ownership for Enterprise Content Management
0 200,000 400,000 600,000 800,000
1000 User Enterprise ConOiguration Comparative Year 1 Costs
76% 78% 80% 82% 84% 86%
1000 User Enterprise ConOiguration Alfresco Year 1 Savings
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Alfresco as
IBE (Integrated Business Ecosystem) Platform
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Building a Technology Platform to Compete in the Connected Economy
Stake Holders
Portals
E-‐commerce
Learning Management
ERP
CRM
BI
Business Portals Legacy
Applications
• Employees
• Clients
• Partners
• Suppliers
• Government
• Bank
IBE -‐ Integrated Business Ecosystem
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Alfresco Implementations by CIGNEX Datamatics
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Industry
Healthcare High Tech Telecom, Media, Entertainment
BFSI Education Government Travel & Hospitality
Document Management
Record Management
Web Content Management
Enterprise Collaboration
Content Integration And Services
Integrations
Applications
Solutions Portals & Social Collaboration, Research & Collaboration Portal,
Learning Management Portal, Hospitality/Media/Entertainment Portals
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Alfresco Integrations by CIGNEX Datamatics
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Alfresco DM/WCM
External Feeds (News XML, ZIP, Email, Scanners, Fax, Others)
External Apps (Digital Assets, Meta-‐
Data) DAM System, Asset Storage
RESTful Web Services/ Web Scripts/ CMIS
Administrators
RPM
Versioning
Search
Transformations
WorkPlow
Scripting
Security
Templates
Rules Engine
Modeling
X-‐forms
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Alfresco in Travel & Hospitality
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Enterprise Content Management in Travel & Hospitality
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Collaboration
Rich User Experience
Social Features
Search Version Control
Mobile Scanning & Imaging
Guests/ Passengers
Staff
Management
Suppliers/ Partners
Associated Brands
Accounts
External Applications
Portals* Apache* Solr*
Ephesoft*
Stakeholders in Travel & Hospitality
* External applications
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Alfresco Components in Travel & Hospitality
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Alfresco ECM
Flexibility & Scalability
Compliance to Standards
Security
Administration
Multi-‐tenancy
Promotional Campaigns
Content Publishing
Document Management
Advanced Search
Communication
Infrastructure Travel & Hospitality
Integration Support
Social Features
Mobility
Applications/ Widgets
CIGNEX Datamatics Confidential
Posadas
Success Story: Hospitality Portal for Multiple Brands
IBE -‐ UXP using Liferay + Alfresco + Widgets
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Hotels Services
Posadas Overview
l POSADAS is a leading Latin American hotel operator in Mexico and South America.
l POSADAS operates around 19,000 rooms in more than 100 hotels across seven brands in the most frequently visited beach and city destinations. In Mexico, it manages 20% of the rooms of the tourist category hotel chains.
l POSADAS is the largest Latin American hotel company in the region.
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Vacation Club Contact Center Loyalty OTA BPO
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Challenges
• Poor response time – Page load time was greater than 4
seconds
• Lack of content publishing workPlow and staging
• Information sprawl and duplication of content
• Legacy technology – Lack of Web2.0 features & advanced
search functionalities – Cost of maintenance, support and
enhancements
• Existing System – J2EE based Portal – Documentum ECM – Disparate systems – Lack of centralized database &
collaboration
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Burning Needs
• Guest Experience through personalized info
• Channel Partner Collaboration
• Real-‐time promotion • Social Media • Mobile support
Missing UXP Elements
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UXP Solution Architecture
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Staging Server
Content Repository, Business Rules, Security, WorkPlow, Transformations, Document Lifecycle, Search, Reports
Alfresco Web Client Application
Web Server
Hard disk Oracle 10g
CMS Metadata Folders Rules etc.
Media XML Piles Images etc.
System & Network Administrators
Users
Oracle 10g
Run-‐Time
FSR/Web Application
Alfresco Run-‐time Instances
Static Contents
RESTful W
eb Services
Liferay Portal
Firewall
Alfresco ECM
Search – Hotel, Destination, Special Offers
ECM Service
IBE Service
Social N/W Client API
Map & Local Attraction
Video
WTHR
Be Dyn
Portal
Blog IBE Widget Image Carousel FB
Twtr
Flickr
Portal/Web Apps
Page Mgmt
Authentication & Authorization Blog
Theme UI
Liferay Framework
Mini Site Management
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Solution (cont.)
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Alfresco Content Manager
Posadas Central Reservation System (CRS)
Fiesta Americana Fiesta Inn
Fiesta Americana Grand
Caesar Park Posadas
Web Portals
Search & Content Engine
Liferay Presentation Framework
Caesar Business
One Hotels
Availability Rates and Inventory
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Solution Features
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Alfresco Document Management & Web Content Management
• Specialized content WorkPlow
• Folder based rules and actions
• Share Interface • Automatic version control
• Standards Driven • Inline preview
Liferay Portal
• Role based security framework
• Content & page management
• Live page editing & scheduling
• SEO • Multi-‐tier search • One-‐click page creation
• Multi-‐language & Multicurrency
Integrations
• Internet Booking Engine
• CRM • 3rd party content integration with GIS & weather server
• Widgets • Social Media
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Solution Highlights
• Integration of Document Management & Web Content Management
– Real time sales promotions on websites as well across partners
– Easy integration with 3rd party systems/applications using web services & shopping functionalities.
– Social Media support. Includes blogs, Facebook, Twitter, Linked-‐in, etc
• Content Repository, Search & Access – Content as a Service (CaaS) –
accessible anywhere, anytime through single point of access & control
– Flexibility in content editing – ofPline, online and update modes
– Common, advanced workPlow across all brands
– Support for standard protocols -‐ CIFS, WebDav, FTP and Web Services
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• Flexible Architecture – Support 750+ concurrent and 2,000+
content contributors
• Security – Data encryption, secure audit trail,
compliance reports, etc. – Advanced access controls & secure
access to information from legacy systems
• Multi-‐lingual & multi-‐currency support
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BenePits achieved using IBE -‐ UXP
• Increased RevPAR
• Improved Guest experience – Personalized & focused guest experience
– Ease of rolling out additional portals, based on business needs
• Reduction in the TCO of the web sites and ECM – Over 50% reduction in AMC costs using Alfresco & Liferay Open Source solutions
– Reduced storage cost due to centralized repository
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About CIGNEX Datamatics
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What Does CIGNEX Datamatics Do?
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Saving
Time
In the last 11 years, CIGNEX Datamatics helped its clients save in excess of US$500 Million by leveraging Commercial Open Source Software across 200+ implementations
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portals
intranets
e-‐commerce
social collaboration
integration & ESB
mobile apps
SAP/ ERP apps
...more
web content management
document management
records management
digital asset management
big data/analytics
business intelligence
business process
enterprise search
Open Source Center of Excellence (CoE)
DAM
DM
Where We Can Help You
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Alfresco Practice @ CIGNEX Datamatics
• Since 2005 – Global Platinum Partner
– Over 50 Implementations
– Team of 70 Alfresco consultants
– Created IP and Use Accelerators • Toolkit: Migration from Documentum
• Contract Lifecycle Management
• Achievements – Alfresco “Recognized Developer” – Authored 4 Alfresco Books – 2010 Alfresco Partner of the Year – 2008 Best North American implementation of the Year
– 2007 WCM Implementation of the Year
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2010 Alfresco APAC Partner of the Year
2010 Alfresco North America Partner of the Year
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Free Assessment Offer
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This assessment enables companies to maximize existing IT assets and build a roadmap of the VETTED Open Source technology options that • Reduce software costs up-‐to 70% • Help generate opportunities for growth and service
The FREE Assessment Offer Includes: • Situation Analysis • Gap Analysis • Recommendations/Roadmap For more:
www.cignex.com/alfresco-‐freeassessment
CIGNEX Datamatics Confidential
Questions? -‐ -‐ -‐ Book Drawing!!!
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CIGNEX Datamatics makes Open Source work for the Enterprise
Jean Butzier [email protected]
Mark Meier [email protected]
Michael Venford [email protected]
Win a copy of the latest Alfresco book
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