Download - Choice...Gateway to Engagement - SxSW 2014

Brad Nunnally - @bnunnally Perficient XD - UX Solution Architect SxSW 2014 - Future15 #sxswchoice

Choice...The Gateway Drug to Engagement

Daily Commute = 1,320 Decisions

Decisions Desire Automation

Technology Is Making It Worse

Effort

EnvironmentAttention

Attention Is A Tricky Beast"Information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention."

Herbert Simon

Change Blindness

Here’s The Proof

Selective Attention

Clarity Is Key

Use Established Patterns

Noisy Environments

I Regret NOTHING!

Required Effort

Two Systems of Thinking

System 1 - Assumptions

System 2 - Rationale Thought

Evolution of a Customer

Little Effort As Needed

Choice

Attention

Environment Effort

A good game is a series of interesting choices.

Sid Meier

design

Brad Nunnally

Is Loyalty Dead?

The loyalty rate isn't that high. I could have a big hit, then put out the next single, and they say, Oh yeah, who are you? Prove it again.

- Lenny Kravitz

Thank You!Brad Nunnally UX Solution Architect Perficient XD

Email - [email protected] Twitter - @bnunnally Site - www.onestraythought.com

Designing The Conversation Techniques for Successful Facilitation

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