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Topics
Believe in the 40/40/20 Rule
Four Steps to a Target Market
Four M's of a Marketing Campaign
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40 • 40 • 20 RuleCampaign Success is:
40% Audience
40% Offer
20% Creative
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Four Steps to Defining aTarget Market
Market Definition
Market Sizing
Market Identification
Market Prioritization
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Four M’s of a Marketing Campaign
Money
Media
Manpower
Market
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Information Technology Marketing Reports
Available at www.itmarketintelligence.com
•Understanding IT Market Characteristics: Market Identification and Segmentation Techniques for Today's Informed Marketing and Sales Professional•Identifying Information Technology Markets: A Reference to Demographic Characteristics for Information Technology Market Planners•Defining the Data Center Market and Data Center Market Size•Inside IT Departments: Comparing Organization Size to IT Usage and Infrastructure Traits •Market Opportunities for Colocation and Server Hosting Providers: Identifying IT Markets and Market Size by Number of Servers•Storage Marketing: Identifying More Productive Target Markets•IT Opportunities in the Banking Market.
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