© Applied Computer Research, Inc. 1

Topics

Believe in the 40/40/20 Rule

Four Steps to a Target Market

Four M's of a Marketing Campaign

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40 • 40 • 20 RuleCampaign Success is:

40% Audience

40% Offer

20% Creative

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Four Steps to Defining aTarget Market

Market Definition

Market Sizing

Market Identification

Market Prioritization

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Four M’s of a Marketing Campaign

Money

Media

Manpower

Market

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Information Technology Marketing Reports

Available at www.itmarketintelligence.com

•Understanding IT Market Characteristics: Market Identification and Segmentation Techniques for Today's Informed Marketing and Sales Professional•Identifying Information Technology Markets: A Reference to Demographic Characteristics for Information Technology Market Planners•Defining the Data Center Market and Data Center Market Size•Inside IT Departments: Comparing Organization Size to IT Usage and Infrastructure Traits •Market Opportunities for Colocation and Server Hosting Providers: Identifying IT Markets and Market Size by Number of Servers•Storage Marketing: Identifying More Productive Target Markets•IT Opportunities in the Banking Market.