Maybeyou’venoticed-theSalinasValleyChamberofCommercehasbeenworkingon“sprucinguptheplace.”We’vecompletelyretooledouremailcommunications(areyouonourlist?Pleasecheckoutpage8inthisissuetoseewhat’sinitforyou,andhowtobeadded).We’vebeenpostinginterestingtidbitsonFacebook.(What,youhaven’tLikedusyet?Shame!)We’vegotmorethingswe’reworkingon,butatthistimeweareproudtopresent(drumsarerollingloudly),ournewlyrevampedwebsite!!www.SalinasChamber.com(You’resmartandyouprobablyguessedthewebsite.) Thiswebsiteismuchmorethanjustawebsite.It’sactuallyaprettyfacethatissittingonaverypowerful(butlargelyunseen)body.ThatbodyisthenewChambermanagementsoftwarewe’veimplemented.TheSalinasValleyChamberhasmadetheinvestmenttogofromanold,oh,let’sjustcallit“clunky”software…allthewayuptothestateoftheartbestsoftwareoutthere. Theoldsoftwarewasnotintegratedwithourwebsite,norwithourpaymentprocessing…itwasn’treallyintegratedwithmuch.Whatthatmeansformembersisthatstafftimewaswastedinmanuallycheckingandreconcilingdifferentsystems.Notonlywasthatawaste,italsoallowedtheintroductionofdataentryerrors.Ourtimeshouldbespentondoingthingsthataddvaluetoourmembers.(Iknow,shockingconcept!)We’regettingthere,andIbelievethissoftwaremigrationisahugestepalongthatpath.What’s in it for me? Ilovethatquestion.Somepeopleareafraidofit,butultimately,it’simportantthatwealwaysask.EachChambermemberwillbeabletoaccessthesitesotheycanupdatetheirowninformation,registerforevents,accesspaymenthistories/receiptsandmakepayments,learnaboutandtakeadvantageofChambermarketingoptionsonline,andmore.Retailerswillbeabletopost“HotDeals”(moreonthislater). Ifyou’reagoodcitizenandwantto
patronizethebusinessesthatsupportourcommunity,it’sgoingtobeeasierthanevertousetheChambertofindthosebusinesses.It’sgoingtotakesometime,becausewehavetoreallyscrubourdatabase(don’tworry,we’renotusingAjaxorharshabrasivessothedatawon’tgetanyscratches).We’llhavetorevisiteachofourmembers’profilesandre-considerandupdatetheir“attributes.”Whenwe’redone,you’llbeabletouseourwebsitetofindChambermemberrestaurantswhoserveItalianfoodandoffercateringorprivatebanquetspacefor50.Notthatyouhavetodothattoooften,butwhenyoudo,ourwebsitewillhelp.Simple, simple, and useful Thosearethreepleasantwords,especially“simple.”Ournewwebsitehasmorevaluablecontentinaneasy-to-findformat.We’veallbeenfrustratedbythose“needle-in-a-haystack”websites.Don’tdrownmeininfo;helpmefindwhatIneed,quickly.Wehearyouand
weagree. Romewasnotbuiltinaday(Iheardittookabout3weeks),andsomeofthenewfeaturesofourwebsitewillberolledoutinstages.Becausethere’salotgoingonbehindthescenesandwewantto
makesurewe’vethoughtthroughthosedevilsinthedetails…we’llbereleasingsomeofthefeaturesovertime.Butmostofitisreadytogorightnow.Goon,takeusforaspin!www.SalinasChamber.com
Chamber Unveils New Website
CREATING A STRONG LOCAL ECONOMY - PROMOTING THE COMMUNITY PROVIDING NETWORKING OPPORTUNITIES - POLITICAL ACTION
REPRESENTING THE INTERESTS OF BUSINESS WITH GOVERNMENT
May 2013 Issue 330
by Paul Farmer
Chamber Trip to Italy! PAGE 5Word to the Member PAGE 8Meet Tom Martella PAGE 13
CalChamber Updates PAGE 13Maximize Your Media Budget PAGE 15Upcoming Chamber Events PAGE 19
INSIDE
2 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MAY 2013
Northridge MallNorthridge MallNorthridge MallY o u r S h o p p i n g D e s t i n a t i o n .
Northridge Mall is proud to announce the completion ofour property enhancements and we welcome ourshoppers to experience the newly revitalized mall thatincludes a heated, outdoor dining patio, enhanced colorpalette and a wide variety of community events includinglive entertainment every Saturday and Sunday from2pm-6pm at our main stage in Sears Court.
We are proud to be a community leader and hub for localevents. Please inquire with Tamara Swanson-Orellana([email protected]) if you are interested inhosting an event or getting involved with any of our existinghappenings and or special events.
Next American Red Cross Blood Drive: Friday, May 24thin the Community Room next to Forever 21 from 12pm-5pm
796 Northridge Mall, Salinas CA 93906 Phone: 831.449.7227 www.Shop-Northridge-Mall.com
U P C OM I N G E V E N T SU PC OM I N G E V E N T SU PC OM I N G E V E N T S
May 5Cinco de Mayo CelebrationSears Court, 2pm-6pm
May 10Dia de Madres/Day of Mothers
Macy’s Court, 4pm-7pm
May 11YOSAL Orchestra Performance
andNational Geographic Kids Club
Macy’s Court, 2pm-4pm
May 12Mother’s Day
Sears Court, 2pm-6pm
June 8Summer Kick-Off Celebration
Sears and Macy’s Courts, 2pm-6pm
3MAY 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL
TheofficialpublicationoftheSalinasValleyChamberofCommerce-119E.AlisalStreet,Salinas,CA93901-(831)751-7725EDITORPaulFarmerDESIgn MAY 2013 EDITIOnGabeVasquezPRInTIngTheSalinasCalifornianPROFESSIOnAL STAFFPRESIDEnT/CEOPaulFarmerOPERATIOnS MAnAgERCarlaWatkinsACCOUnTS MAnAgER PaulFullerMARKETIng & MEMBERSHIP DIRECTORAngelGaribaldo
MEMBER SERvICES SPECIALISTRoxanneNoble2013 EXECUTIVE COMMITTEECHAIRMAn OF THE BOARDLuAnnMeador(MeadorEstateVineyard)PAST CHAIR OF THE BOARDTerryFeinberg(MoxxyMarketing)CHAIR ELECTSherrieIsaac(Hayashi&WaylandAccountingandConsulting)vICE CHAIR, FInAnCEKevinSaunders(CSUMontereyBay)vICE CHAIR, EvEnTSMarkFaylor(PeninsulaBusinessInteriors)vICE CHAIR, gOvERnMEnTRELATIOnSNormanGroot(MontereyCountyFarmBureau)
vICE CHAIR, MEMBERSHIP PaulDughi(CowlesCaliforniaMedia)vICE CHAIR, MARKETIng AaronScoby(EntravisionCommunications)vICE CHAIR, ECOnOMIC DEvELOPMEnT EricaPadilla-Chavez(MontereyCountyHealthDepartment)2013 BOARD OF DIRECTORSAndriaBaker(SalinasJaycees)DonChapinIII (TheDonChapinCompany)SandiEason (UnionBank)JoseGamboa (HispanicChamberofCommerce)SusanGibbons (Portobello's)
MichaelHarrington (BrianFineganAProfessionalCorporation)LisaJohnson (PrudentialInsurance)JohnLewis (TheGlassGuru)ScottMaidment(ApexSigns&Graphics)TomMartella(MartellaPrinting&Graphics)CodyRamsey (MannPacking)ValerieSchlothauer(Rabobank)AbbyTaylor-Silva (GrowerShipperAssociation)CHAMBER LIAISOnSPeterKasavan(SPARC)JoseMartinez-Saldana(SUBA)KenSteen(OldtownSalinasAssociation)LEgAL COUnSELMattOttone
MISSIOn STATEMEnTAs association of businesses, organized to build a strong local economy by promoting sound government, and an informed membership and community.
What is Steinbeck Innovation Cluster? by LuAnn Meador, Chamber Board Chair
Lastmonth,manyofushadthepleasureofattendingtheCityofSalinas’sofficialintroductionofaneweconomicdevelopmentplanandsuiteoftoolsforeconomicgrowth.OurCityhastakenboldstepsinpursuitofgreatereconomicdevelopmentforSalinas,promotingnewbusinessesorlightmanufacturingforourareaplustheexpansionofexistingbusinesses.TheCityofSalinasisalreadyreceivingworldwiderecognitionforhavingsuchaprogressiveeconomicdevelopmentplanandstrategythathasalltheelementsforsuccess. ThepieceoftheCity’seconomicdevelopmentworkthatexcitesmemostistheSteinbeckInnovationFoundationandtheFoundation’sclustermodel.
Theenergy,expertise,connectionsandcommitmentthatJohnHartnettofSiliconValleyGatewayPartners(SVGPartners)bringstoourCityandregionrepresenttremendousopportunities.TheveryfactthatMr.Harnettbelievessostronglyinwhatwehavetooffershoulddriveeachandeveryoneofustomoreproactivelyengagewithourcommunitytospreadthewordandcollaboratetopromotegrowth.Hereisamanwhoworksworldwideandpartnerswithsomeofthetechindustry’sbiggestnames,andhebelievesinSalinasanditspotential! IjoinedtheSteinbeckInnovationFoundationboardofdirectorsseveralmonthsbeforeIbecametheboardchairfortheSalinasValleyChamber.BotharepositionsIampassionateaboutbecauseIfirmlybelievethatourpartnershipsandthebusinesscommunitywillmoveourCity,andourentireregion,forward.TheSteinbeckInnovationClustermodel,simplyput,
createschannelsforinvestmentinourcommunity:investmentineducation,training,start-upincubation,andcorporategrowth.Becausethemodelisinvestment-based,itisnowuptoustocreateanddevelopthisopportunity. TheCityofSalinasdidatremendousjobbringingtherightminds,resources,andskillstogetherlastfalltocatalyzetheformationoftheSteinbeckInnovationFoundation–includingbringinginJohnHartnettandbuildingabridgetotechnology.TheCityandtheSteinbeckInnovationworkinggrouprecognizedthepotentialinthebrilliantideasofCaptainWaynePorterandseededtheprocessofbringingacademicpartnerslikeASU,UCSC,UCDavis,andGeorgiaTechResearchInstitute,andmanymoretoSalinas. TheSteinbeckInnovationFoundationisnowactivelytransitioningfromtheoryandstrategytoreality.TheFoundation’spartnership
withHartnellCollegeisstrongandgrowing.ASteinbeckInnovationBusinessIncubatorwillopenindowntownSalinaswithinayear,withtherightlocationandfunding.TheFoundationispoisedtohelppushSalinas’sinnovativeSmartFarmingpotentialintotheglobalspotlight,workingwithacademicpartnerstohelpgrowindustry-changingtechnologyinourfields,vineyards,aquaculturezones,campuses,andcompanies. Inotherwords,wehaveallthetools.Again,itisnowuptous.IhopeyouwilljoinmeininvestinginourCityandfindingwaystosupporttheSteinbeckInnovationFoundation’sprograms.LearnmoreaboutCoderDojoandhaveyourkidsandgrandkidsjointheDojoonSaturdaysatHartnell.SignuptoprovidementorshipandpresentduringtheFoundation’supcomingKauffmanFastTracEntrepreneurialTrainings.Getinvolvedandgetinspired:www.SteinbeckInnovation.org
4 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MAY 2013
Help provide a Lifeline.Volunteer for the Salinas Valley Memorial Hospital Service League Lifeline Program
Turn your skills and compassion into action as a volunteer Lifeline service installer. This 24-hour personal emergency response system is a program of Salinas Valley Memorial Hospital’s Service League. Due to increased demand, volunteers are needed to install units and make service calls for our subscribers. We provide the training and you select the days and times you would like to volunteer.
Enjoy the satisfaction of helping make someone else’s life more enjoyable, safe and comfortable.
To learn more about joining our family of Lifeline volunteers, call us at (831) 755-0772, or go to svmh.com/volunteer.
Lifeline Program installers (left to right) Mike Hernandez and Bob McGregor
5MAY 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL
Let’s Go to Italy! Lifehasblessedmewiththeopportunitytotraveltheworldquitealot,andIhavetotellyou…youshouldexperienceItaly! Overtheyears,theChamberhashostedtripstoexoticlocalesincludingSpain(lastyear),theEasternMediterranean,andChina.Whenpresentedwithvariousoptionsforwherewecouldgothisyear,IwasadvisedthatItalyisalwayspopular.Butjustasimportantastherecommendationwasmypersonalexperiencevisitingthecountrytheyearbeforelast.PleaseletmeshareabitofwhyItalyis“fantastico”andwhyIencourageyoutojoinmeinvacationingtherewiththeChamberinearlyNovember. “MagicItaly.”“Allyourdreamswillcometrue.”ThesearesomeoftheslogansforItaly.Everycountrythatcovetstouristdollarspaysmarketinggurustocome
upwithenticingadcopy,butinmyexperience,Italyreallyisenchanting.IhadtobetornawayfromFlorence–itisprobablymyfavoritecityintheworld! IchosetotraveltoItalyonmyown.Iliketheflexibilitythatoffers(acouplemorenightsinFlorence?Sure!),butbytheendofmytwoweeks…Ijustwantedsomeoneelsetomakethedecisionsforme.Figuringoutwhathoteltostayinandthenmovingandactuallyfindingthehotel(especiallyforsomeonelikemewhoisverydirectionally-impaired)–itgotoldafterawhile.Also,IknowIcouldhaveexperiencedItalymorefullyifIhadgoneonmorecoordinatedtoursandsightseeing.HowmanycoolthingsdidIwalkrightby,withoutevennoticing?Thistime,I’llbejoiningtheChamber’striptoItalyandlookforwardtoexperiencingthecountryinadifferentway.Mintonthepillow,please!
by (and with) Paul Farmer
6 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MAY 2013
Workingincooperationwithourlocal,regional,stateandfederalbusinessassociations,theSalinasValleyChamberofCommerceGovernmentRelationsCommitteeiscurrentlyreviewingandtakingactiononseveralissuesandpiecesofimportantlegislationfromwaterqualityandsourcingtotaxation,laborandlanduse. Oflate,theChamberhasjoinedacadreofoppositiontoCalChamber’sfirstidentified“jobkiller”ofthissession,SB626(Beall,D-SanJose),adetrimentalworkerscompensationroll-backproposalwithanestimated$1Bcostincreasetolastyear’sconsensus-drivenworkerscompensationreformpackage.TheChamberwillextendsupportinitiatedlastyearonSB391(DeSaulnier,D-ContraCosta)totheCaliforniaHomesandJobsProtectionActinsupportofaffordable,essentialworkforcehousingfundingprogramsthathavedriedupfollowingstatebondexpendituresandtheeliminationofRedevelopment.Weneedthisinvestmentinsupportofourworkforce,localproviderssuchasCHISPAandourlocalbanksandcontractorsthattheyengage.Thenextstepisworkingwithlocalleadershiptoensurethatwereceiveourdueshareoffunds. OuragriculturalleadersareworkingwithSenatorMonningandhisstaffonSenateBill168-FarmLaborContractors,findingresolutiontotheconcernsraisedandensuringthattherearenounintendedconsequencestolawabidinggrowers.Thebillholdsasuccessortoanylicensedorunlicensedfarmlaborcontractor,whichoweswagesorpenaltiestothepredecessor’sformeremployeeoremployees,liableforthosewagesorpenaltiesifthesuccessormeetsspecifiedcriteria,suchasuseofthesamefacilitiesandworkforceorthesharedownershipandmanagementofthesuccessorcontractorincludesanimmediatefamilymemberoftheowner,partner,officer,
licensee,ordirectorofthepredecessoremployer. IntheneartermtheCommitteewillreviewAB203(Stone,D-SantaCruz)CoastalDevelopmentComplianceFirst-resolvingCoastalActcomplianceviolationsbeforenewapplicationsaresubmittedandAssemblyBill(Ammiano,D-SF)SplitRollChangeofOwnership–anotherCalChamber“JobKiller”thattargetscommercialpropertybyredefining“changeofownership”sothatsuchpropertyismorefrequentlyreassessed. InregardtothefutureofFortOrd,theChamberisontherecordinsupportofmaintainingtheproposedbuildouttoopenspaceratiowithintheReassessmentPlan.TheChamberisthereforeopposingtheproposed“FortOrdOpenSpace”initiativeandencouragesthecommunitynottosigntheproponent’spetition.ChamberleadershiphasbeenactiveinsupportofinitiatingtheSalinasPlanningandResearchCorporation(SPARC)MasterPlanandEconomicDevelopmentStrategyfortheCityofSalinas,theSalinasbusinesslicenseauditprogram,reviewingaSalinashotelregistryordinance,workingwiththeRefinementGroupandCountyleadershiptodecreasebureaucracy,seeingthatDirectorofPlanningactsastheappropriateauthorityovernon-controversialinlandlotlineadjustmentandminorsubdivisionapplications,whilethePlanningCommissionwouldbetheappropriateauthorityovercontroversialinlandlotlineadjustmentandminorsubdivisionapplicationsandallcoastallotlineadjustmentandminorsubdivisionapplicationsandimprovingthecommunicationandoutreachregardingproposedregulationsonsingleusepaperandplasticbagsthroughouttheCounty,SalinasandValleycities. Kristina Chavez Wyatt is the President of Farmhouse Communications. She serves as a professional consulting liaison to the Public Affairs Division of the Salinas Valley Chamber of Commerce.
Taking Aim at “Job Killers,” Championing
“Job Creators”by Kristina Chavez Wyatt,
Farmhouse Communications
Oldest Locally Owned, Locally Managed Bank in Monterey County - OVER 35 YEARS!
#1 SBA Lender in Monterey County Member F.D.I.C. Equal Housing Lender
Call Monterey County Bank Today!
Monterey (831) 649-4600 Pacific Grove (831) 655-4300
Carmel Rancho (831) 625-4300 Salinas (831) 422-4600
Kathy Torres, VP MCB SBA Loan Officer; Stephanie Chrietzberg, SVP MCB Mariah and Pat Flanagan, Owners
$5,000,000 SBA Loan Limit
Photo by Batista Moon Studio
Wood Fire Woodie pizzeria serves thin crust Italian-style wood fired pizzas. We make our dough daily and stretch it by hand. Every effort is taken to source local, organic and sustainably harvested ingredients. Stop by and visit us in Scotts Valley, CA.
“From our first meeting with Kathy, I knew I’d chosen to work with the right local bank. Monterey County Bank was accommodating and supportive in every way. They made the SBA loan process seamless.” Mariah and Pat Flanagan, Owners
Wood Fire Woodie
3105-B Scotts Valley Dr. Scotts Valley, CA 95066 831.471-8364
7MAY 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL
It’s About Food, Fitness and Then
There is Menopause... InanticipationofourMay9luncheonandtokickoffWomen’sHealthWeek(May12),IMPOWERwantedtosharesomethoughtsonMenopause,Women’sHealthandbalancingmind,bodyandspiritforoptimumhealth! Whatdoyoudotoimproveyouroverallhealthandfitnesswhen“it’shiptobehot.”Women’shealth-mind,body&spirit-issomethingthatisveryindividual.Intalkingwithpeopleabouthealth,fitnessandmenopausethemainthemeis“itdepends.” Foreachwoman,especiallywithmenopause,it’sanindividualjourney.Somewomendon’texperienceanysymptomssuchashotflashes,hairlossorgrowth(inplacesthatwedon’tnormallywanthair),memoryloss,weightgain,exponentialtripstotherestroom,andemotionalmoodswingsthatwouldmakeaseamanblush-allofthesewillshowupdifferentlyforallwomen.Whilemostofthesesymptomsmayseemminoronthesurface,theresultsofmenopauseorhormonalimbalancecanbemuchmorefarreachinganddevastating.Bonedensitybeginstowane,hearthealthcanbeaffected.Diabetes,eyeconcerns,memoryloss,disruptedsleeppatterns,thelistseemstobeendless.Butitisafactthateverywomanwillexperiencedifferentsymptomswithdifferingdegreesofimpactwhichmakesitdifficulttounderstandhowtocopewiththese“symptoms.” “There are days where I think that I should get a total pass from living a spiritual life because I’m in the throes of some form of hormonal distress. Either I haven’t slept, or I’m hot and sweaty, or I’m disoriented, or I’m clumsy and bumping off the walls and bruising myself, or I’m convinced that I have a brain tumor, or I’m having heart palpitations, or I’m feeling anxious, or I’m wanting to choke someone, or some combination of all of the above, plus other things that my short-term memory loss is preventing me from recalling.” Traci Townsend
Pleasejoinusforournextluncheon(May9,11am)tohearDr.JoannaOppenheimshareherthoughtsonimprovingouroddsofbecomingahealthierwomanbythefoodweeat,ourfitnessroutinesanddealingwiththeaggravationsofmenopause. InadditiontothisgreatprogramSalinasValleyMemorialHealthcareSystemwillbeofferingFREEhealthscreenings(body-massindex,bloodpressureandwaistcircumference)toIMPOWERattendees! Ourfeaturednon-profitisPlannedParenthoodMarMonte.PlannedParenthoodMarMonteimprovesandtransformsthelivesofwomen,menandchildreneveryyearin29countiesthroughoutmid-Californiaand13countiesinNorthernNevada.PlannedParenthoodMarMontereachespeoplethroughtheirmedicalservices,educationprogramsandadvocacyinitiatives.90%oftheservicesprovidedbyPlannedParenthoodMarMontearepreventativetohelpwomenandfamiliesstayhealthy! OurCALLTOACTIONwillbenefitPlannedParenthoodMarMontebyprovidingtoys,booksetctokeepchildrenentertainedinthewaitingroomsofPPMMclinics.Pleasebringyourstuffedanimals,teddybears,booksandtoyswithyoutoprovidesmilestothoseinneed.
by Kelsey L. Escoto, IMPOWER
8 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MAY 2013
You know, all the cool people are doing it! Well, at least all of the people who want to be INFORMED about what’s going on in our community. Sign up to receive this brief twice-a-month email and here’s what you’ll get:
Must Read: something businesspeople and dialed-in community members should know. It may be about pending legislation, something going on in the City/County, or maybe an update on a major local construction project.
Word’s Worth: something of value to most members. It might tell you how to access special loans or grants, a tip on growing sales for your business…you never know, but it will be “meaty.”
Member Happenings: this is where members can share what they’ve got going on, limited to three short announcements per email.
Chamber Events: Always the same three topics, you’ll learn where we’ve having this month’s networking mixer, Connect at Lunch, and the topic of the upcoming Lunch and Learn seminar.
Featured Event: Something so important, we had to highlight it in yellow. Consider it “dessert” after eating your meal…a little reward for getting to the bottom.
As if that weren’t enough, there’s a handy-dandy quick guide in the left-hand navigation bar. And we even think really hard to come up with a quote that might make you smile or think. Hmm…
TO JOIN OUR EMAIL LIST, PLEASE SEND A QUICK REQUEST TO
Join our Email List!
9MAY 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL
Date Time Location Non-profit Event Contact Website
5/1 11:30am-1pm HyattRegency,Monterey AlzheimerAssociation ReasontoHopeLuncheon 831-647-9890 www.alz.org
5/2 6pm SalinasRodeoGroundsMall SunStreetCenters HelpingHandsFoundationAnnualBBQ&ReverseDraw 831-753-5144 www.sunstreetcenters.org
5/3-18 7pmFri&Sat,Sat2pm 320MainStreet,Salinas,CA ARIELTheatrical ARIELTheatricalpresentsCharlotte'sWeb 831-775-0976 http://www.arieltheatrical.org
5/4 12pm-4pm CarmelValleyRanchResort MontereySymphony DerbyDay-139thRunForTheRoses 831-645-1127 www.montereysymphony.org
5/4 8:30am-12pm ShorelinePark,Monterey SPCAofMontereyCounty AnnualSPCAWagn’Walk 831-422-4721 www.SPCAmc.org/wagnwalk
5/7 7pm FirstBaptistChurch,17716PesanteRd,Prunedale Pac.CoastChristianAcademy AnnualSpringMusicProgram 831-449-0140 www.pacificcoastchristian.com
5/11 6:30pm PacificGroveHighSchool GatewayCenter HarlemAmbassadorsBasketballGameandShow 831-372-8002 www.gatewaycenter.org
5/11 8:30am-11:30am 381SanJuanGradeRoad Pac.CoastChristianAcademy YouthRummageSale(fundraiser) 831-449-0141 www.pacificcoastchristian.com
5/15 8:30am-4:30pm BestWesternPlusBeachResort,Monterey AlzheimerAssociation Alzheimer’sDisease:MakingtheRightDecisions 831-647-9890 www.alz.org
5/17-19 7:30pm-9:30pm* SteinbeckInstituteforArtsandCulture,Salinas MontereySymphony Ecstasy(Bernstein,Rachmaninoff,Mussorgsky/Ravel) 831-646-8511 www.montereysymphony.org
5/18 6pm HyattRegency,Monterey AmericanRedCross HeroesDinner2013 831-626-5251 www.redcross.org/montereybay
5/18 1:00pm-4:00pm NorthridgeMall,Salinas GirlScouts-CentralCoast DESCUBRE!TuComunidad-CommunityCelebration 800-822-2427 www.girlscoutsccc.org
5/18&6/1 9am-12pm SpreckelsParkMeetingPlace AgAgainstHunger GleanAgricultureFields 831-755-1480 www.agagainsthunger.org
5/19 5pm-7pm RanchoCieloDrummondCulinaryAcademy RanchoCielo RanchoCieloStudentArtShow/SilentAuction 831-444-3533 www.ranchocieloyc.org
5/31-6/1 7pmFri&Sat,Sat2pm 320MainStreet,Salinas,CA ARIELTheatrical ARIELTheatricalpresentsGoldilocksandtheThreeBears 831-775-0976 http://www.arieltheatrical.org
6/7 11:30am-1:30pm ParaisoVineyards-Soledad AgAgainstHunger 20thAnnualAgWomen'sLuncheon 831-755-1480 www.agagainsthunger.org
6/15 5pm-10pm QuailLodge VNA&Hospice AnnualFundRaiser 831-648-3634 www.ccvna.com
Fridaynights 5:30pm RanchoCieloDrummondCulinaryAcademy RanchoCielo DinneratRanchoCielo 831-444-3533 www.ranchocieloyc.org
June/July 9am-3pm 1002MontereySalinasHyway SPCAofMontereyCounty SPCAWeeklongSummerAnimalCamp(JustforKids) 831-422-4721 www.SPCAmc.org/wagnwalk
Non-Profit Calendar
ItisironicthatCaliforniaproducesthelargestbountyofagriculturalproductsconsumedintheUS,andyet4.7millionofourresidentsliveinpovertyandoftendon’thaveaccesstothefreshfruitsandvegetablesthatwegrow.FarmersontheCentralCoasthavebeentryingtochangethatstatisticbysupportingtheeffortsofAgAgainstHunger.Throughtheirhelpoverthelast23years,wehaveprovidedover200millionpounds-- that’s one billion
servings--offreshfruitsandvegetablestothreemillionpeopleinneed,including158,000livingrighthereontheCentralCoast. AgAgainstHunger’sprimaryfunctionistopreventwaste.WeareaclearinghouseofsurplusvegetablesandfruitgrowninMonterey,SantaCruz,andSanBenitoCounties.Werepresentthelocalagriculturalcommunityandalwaystakecareofourlocalcommunityfoodbankpartnersfirst,allowingthemtopick
upasmuchproducefromusasoftenastheyneedtofeedtheirrecipients.Oncetheneedsoftheselocalfoodbankshavebeensatisfied,weallowfoodbanksinthesurroundingareastoaccessourcooler.OnceallofourpartnersinCaliforniahavebeensatisfied,weopenupourproducetootherstates. Tolearnmore,pleasevisitAgAgainstHunger.orgorlookusuponFacebookandTwitter.Betteryet,joinusforagleaningsession!
Ag Against Hunger – Local Focus, Wide Reach
by Lindsay Coate
“I’ve always respected those who tried to change the world for the better,
rather than just complain about it.” Michael Bloomberg
CHAMBER nOn-PROFIT MEMBERS WORKIng WITH Ag•AgriculturalPersonnelManagementAssociation•PesticideApplicatorsProfessionalAssociationInc.•CaliforniaWomenforAgriculture•AgLandTrustAgAgainstHunger•LandWatchMontereyCounty•MontereyCountyFarmBureau•MontereyCountyVintners&GrowersAssociationMontereyCountyAgriculturalCommissioner•GrowerShipperAssociation
Focus on Non-Profits
10 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MAY 2013
Documenting Employee Performance
by Sharilyn R. Payne, Fenton & Keller
Oneofthemostdifficultaspectsofbeinganemployerisevaluatingemployeeperformance.Supervisorsresponsiblefortheseassessmentsoftentellanemployeethatheorsheisdoingagoodjobtoavoidhurtfeelingsorbecausetheydon’twanttodiscouragetheemployee.Afailuretobehonestwithemployeesisnothelpfultotheemployeeandcanresultinliabilityfortheemployer.Manyemployershavean“atwill”policy,whichmeansthattheemployerortheemployeecanendtheemploymentrelationshipwithorwithoutnoticeandwithorwithoutcause.However,anemployercannotterminateanemployeeforanunlawfulbasissuchasadiscriminatoryorretaliatoryreason.Ifanemployerdoesnothavedocumentationthatsupportsitsreasonsfordisciplining
orterminatinganemployee,itmaybesusceptibletoaclaimthattheactiontakenwasforanunlawfulreason. Whatshouldanemployerdo?Itisimportanttoletemployeesknowone’sexpectationsthroughpoliciesonstandardsofperformance.Thepoliciesshouldbeinwritingwithanacknowledgmentofreceiptforemployeestosignconfirmingthattheyreceivedandunderstoodthem.Supervisorsshouldbetrainedinthepolicies.Atthetimeofhire,thenewemployee’ssupervisor,ortheHumanResourcesDepartment,shouldreviewthepoliciesindetailwiththeemployee.Supervisorsshouldalsoregularlyreviewpolicieswithemployeesduringstaffmeetings. Asimportantasitistohavepolicies,consistencyinfollowingandapplyingthepoliciesiscritical.Ifanemployeralwaysgivesoneemployeeanannual
performanceevaluation,thatshouldbedoneforallemployees.Ifoneemployeeisfiredforbeinglatetoworkfivetimesinathree-monthperiod,thesamepolicyshouldbeappliedtoallemployees.Largeremployerswithvariousdepartmentsandsupervisorsshouldensurethatsupervisorsareconsistentwithintheirdepartmentsingivingperformanceevaluationsandintakingdisciplinaryactions. Whatshouldgointoaperformanceevaluation?Itshouldassessskillsthatarerelevanttotheemployee’sposition.Ifanemployeedoesn’tdealwiththepublic,anassessmentofhisorherskillswithcustomerswouldnotberelevant.Manyperformanceevaluationformsarenumericalorhavea“meets/doesnotmeetexpectations”standard.Ifanemployeeisratedas“doesnotmeetexpectations”onaparticularskill,theexpectationsshouldbedescribed,aswellasdetailsprovided
ofhowtheemployeehasfailedtomeetthem.Forexample,ratherthanwrite“Pathasabadattitude,”theevaluationshoulddescribetheemployee’sconduct.“Patfailstomeetdeadlines.OnMarch1shewasgivenasegmentofateamprojectandwasgivenadeadlineofMarch7.Shedidn’tturnhersegmentinuntilMarch11.Asaresultthewholeteamprojectwaslate.”Thissametypeofdetailshouldgointodisciplinarynotices. Bydocumentingemployeeperformanceissues,employeescanknowwhattheyneedtodotoperformtheirjobswell,andemployerscanreducetheirliability. Sharilyn Payne is a lawyer with the Fenton & Keller law firm in Monterey. This article is intended to address topics of general interest, and should not be construed as legal advice. For more information, please visit www.fentonkeller.com.
11MAY 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL
Jerry Brown Says Environmental Law Overhaul Unlikely For Now
by David Siders, the Sacramento Bee
GovernorJerryBrownacknowledgedhelikelywon'tbeabletooverhaulCalifornia'ssignatureenvironmentallawinthecurrentlegislativesession,citingoverwhelmingoppositionfromfellowDemocrats. TheCaliforniaEnvironmentalQualityAct,Browntoldreportershere,"issupportedbysomekeygroupswithintheDemocraticParty,andIthinkitwouldbedifficultfortheLegislaturetomovethatprocessforward." Brownsaidheremainscommittedrelaxingprovisionsofthelawbutthathehasalargeagenda,includingthe
statebudget,waterinfrastructureandhigh-speedrail.Hesaid"theappetiteforCEQAreformismuchstrongeroutsidethestateCapitolthanitisinside." Brownsaid,"Thisisnotsomethingyougetdoneinayear,butIbelievebeforeIdepartthisstagewewillseereforminCEQA."Askedabouttheprospectofaballotinitiative,Brownsaiditis"alwaysapossibility." SenatePresidentProTemDarrellSteinbergdismissedthenotionthateffortstochangeCEQAaredeadfortheyear,sayinghe's"notsure
whythegovernorwouldsaythat."TheSacramentoDemocratsaidhestillintendstouselegislationhehasintroducedto"findthatelusivemiddlegroundbetweenthosewhothinkthestatuteisperfectanddoesn'tneedtobefixedandthosewhothinkitneedstobedramaticallyrevamped." "We'rehardatworkontheissueandIlookforwardtomaybespendingalittletimewithhimwhenhegetsback,"Steinbergsaid. Acoalitionofbusinesses,localgovernmentsandhealthgroupspushingforchangestothelawissuedastatement
praisingBrownfor"hispledgetotrytoworkoutasolutionwhileheisgovernor...ThereisstrongmomentumforreformandourcoalitionwillremainvigilanttotrytopassameaningfulCEQAmodernizationbillassoonasfeasible." Brown'sremarksfollowtheresignationinFebruaryofstateSen.MichaelRubio,theDemocraticlawmakerleadinganefforttorelaxprovisionsoftheenvironmentallaw.BrownpredictedatthetimethatRubio'sresignationcouldcomplicatehisefforttomakechangestothelaw.
TomMartella’sveryfirstexposuretotheChamberofCommercewasatamembershipmixer.IttookplaceinwhatwasthentheMontereySavingsandLoanbuildingonthecornerofMainandAlisalStreets.Hisfirstthoughtswere“I’mtheyoungestpersoninthisroom!”Forty-fouryearslateratamembershipmixerthispastFebruary,hisfirstthoughtwas“I’mtheoldestpersoninthisroom!”Onethingthatdidstayconstantduringthattime,though,hasbeenthewelcoming,friendlyattitudeoftheChamberstaff,volunteers,andboardmembers.TomhasstayedactiveanddirectlyinvolvedinvirtuallyeveryChambereventandfunctionduringallthattime.Oneofthemosthumorousoccasionswasinthelate1970’swhenaformerExecutiveDirectororderedfliersforoneofthemajoractivitiesoftheyear.Thatshelistedherhomephoneinsteadoftheofficephoneasanrsvpnumberneverregistereduntilshestartedgettingphonecalls.Thatwasn’ttoobad,butmostmembersassumedfromthenonthattheChamberhadanewnumbersoittookagoodwhileforherhomephonetostopringing! Martella’smostenduringinterestintheChamberhasbeenwiththeGovernment
RelationsCommittee.Hehasfoundtheinformationlearnedthroughthesemeetingstobethesinglegreatestsourceforcurrenteventsthatareorwillsoonaffectthebusinesscommunity.Topicscoveredarethought-provoking,evenconfrontational;thereforetheformationofpublicopinionisoftentestedatthesemeetings. BeforeservingonthecurrentChamberboard,MartellahadservedinvariouscapacitiesincludingchairoftheCommunityExpoandGovernmentRelationsCommittee.Otherrecentcommunityinvolvementincludes
membershipinRotary,PastPresidentofTheWesternStage,TheOldtownSalinasAssociation,andtheSalinasElksLodge(whereit’scalled“ExaltedRuler”).Thelistofotherorganizationshehasbeeninvolvedinencompassesabroadcross-sectionofthecommunity.MartellatakesparticularprideinhavingestablishedtheMontereyCountySpecialOlympicsprograminthelate70’s. Tomhasexperiencedtheconstantchangeintheprintindustry,ashehasownedMartellaPrintingforforty-plusyears.Onlyonethinghasremainedconstantforhimandhiscompany:a
persistent,continuouscommitmenttocustomerservice.Hebelievesthisisthemostimportantreasonforthecompany’s83yearsofsuccess. WhenTomisnotattendingChamberfunctionsorvolunteeringinotherorganizations,heenjoysdoingmasonryworkanddrivingandtinkeringwithhissportscaronnicedays.Heenjoysscubadiving,butonlyinclear,warmtropicaloceans!AthirdgenerationnativeofSalinas,heliveswithhiswifeNancy.Theirtwosons,ErikandShawn,arebothgrownandpursuingcareersinthewineandfinancialindustriesrespectively.
Meet Your Chamber BoardTom Martella
12 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MAY 2013
nEW MEMBERSWarpHire
ArmstrongProductionsPassionFireMedia
ABComputer
REnEWIng MEMBERSA&OSpecialtyPharmacy
AllSafeMiniStorageIIAllianceonAging
AltaVistaMortuaryAmericanRedCrossMontereyBayAreaChapter
AndrewsBlueprintARIELTheatrical
BlancoSelfStorage(KirkorianEnterprises)BookkeepingExpressBroncoVan&Storage
CaliforniaWelcomeCenter,SalinasCarlon'sFireExtinguisherSales
CenterforCommunityAdvocacyChefLee'sMandarinHouse2ChiltonandHouseAttorneys
CityofSoledadDeSerpaInvestments,LP
Driscoll'sStrawberryAssociates,Inc.FranciscanWorkersofJuniperoSerra
GreenJespersenCPA'sHartnellCollegeFoundation
HigashiFarmsJamesFHicksOD,ChristinePBatchelorOD
LaurelInnMotelLeonard'sLocker
McGilloway,Ray,Brown&KaufmanMontereyCountyWeekly
NielsenTruckingCompanyNorthMainMini-Storage
PlannedParenthoodPrimericaFinancialServices:OfficeofDoug&Ericka
GutshallResidenceInnbyMarriott-Salinas/Monterey
RobertPerkinsSalinasGolfandCountryClub
ScheelConstructionIncorporatedT.BobUemura,AttorneyAtLaw
Tarpy'sRoadhousetBelliBusinessConsulting&Advising
ValleyFabrication,Inc.Wal*MartStores,Inc.#2458
SPECIAL AnnIvERSARIESCELEBRATIng 5 YEARS
ARIELTheatricalMontereyCountyBank
CELEBRATIng 10 YEARSManpower
CELEBRATIng 15 YEARSAllSafeMiniStorageII
NielsenTruckingCompany
CELEBRATIng 40 YEARSBroncoVan&Storage
CELEBRATIng 55 YEARS!AONRiskInsuranceServicesWest,Inc.
New & Renewing MembersThe Chamber welcomes our new members, thanks all of our renewing members and
encourages our community to do business locally and with our members.
TheMontereyBayInternationalTradeAssociation(MBITA)(www.mbita.org)isanon-profitorganizationdedicatedtoprovidetradepromotionservicestotheCalifornia,U.S.andforeigncountrybusinesscommunities.Asanon-profit501c(6)Californiacorporation,MBITA’smissionisoneofjobcreationandeconomicdevelopmentthroughthedeliveryofbilateraltradepromotionandinvestmentservicesinCaliforniaandthroughouttheworld.Itistargetedpredominantlytothesmallandmid-sizedenterprise(SME)businesscommunities,bothdomesticallyandabroad.Forover18years,MBITAhasbeenaleaderinthetradepromotionservicecommunityinCalifornia.
MBITAalsoleadsatradepromotionservice,public-privatesectorintranetwithmembersexceeding140+tradepromotionserviceprofessionalsthatareemployedby30differentpublicandprivatesectortradepromotionserviceorganizationsinCalifornia,collectivelyrepresentingover60.000importers,exporters,tradepromotionserviceprovidersandprivateinvestors.
Maria Narez Insurance Agency MariaNarezInsuranceAgencyservestheinsuranceneedsofindividuals,familiesandbusinessownersinourcommunity.Gettingtherightinsurancecoverageisanimportantpartofprotectingyourpossessions,yourlifestyleandyourfamily’sfinancialfuture. OwnerMariaNarezlivesandworksinourcommunity,soshecanmeetwithclientspersonallytoensuretheygettheinsuranceprotectionthatisrightforthem.Inadditiontoofferinglife,homeandautoinsurance,MariaNarezInsuranceAgencyalsoprovidesspecialized
insuranceproductsandservicestoclientsinthefarmingandranchingcommunity. “We’resmallenoughtorespondquicklytoyourneedsandtogiveyoutheexpertattentionyoudeserve,yetbigenoughtoofferawiderangeofinsurancecoverageoptions.”(831)776-3319
INOSOTFinancialandHealthCoachingCentersbelievesyoucancreatepersonalWealthandOptimalHealth.Sowhenyoureachyourgoalsyoucanenjoylife,versusspendingyourWealthtoregainyourHealth.INOSOTworkswithyourpersonalFinancialandHealthinformation,tohelpyoubuildacustomizedINOSOT-Blueprint.Planning,Coaching,andImplementationofthisBlueprint,suchasbudgeting,saveandinvest,youcanpayoffdebt,sendyourchildtocollege,buyadreamhome,startabusiness,saveforretirementandputmoneyawayforarainy
day,andpassmoreofyourestatetoyourheirs. Bychoosingtopracticehealthiereatinghabitsandexerciseyoucancontrolyourstruggleswithweightloss,cholesterol,bloodpressure,diabetes,goutandotherproblemsassociatedwithunhealthyBMI(BodyMassIndex).(831)449-6800
GreenJespersenCPAs,locatedinMonterey,California,hasbeenservingthelocalcommunityforover30yearsbybelievinginthevalueofourrelationships.Wevieweveryclientrelationshiplikeapartnership,andtrulybelievethatoursuccessisaresultofyoursuccess. Wearecommittedtoprovidingclose,personalattentiontoourclients.Wetakeprideingivingyoutheassurancethatthepersonalassistanceyoureceivecomesfromyearsofadvancedtraining,technicalexperienceandfinancialacumen.Our
continualinvestmentoftimeandresourcesinprofessionalcontinuingeducation,state-of-the-artcomputertechnologyandextensivebusinessrelationshipsisindicativeofourcommitmenttoexcellence.www.g-jcpas.com
13MAY 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL
Spotlight on Chamber DiplomatsDaniella L. Zapata
DaniellaL.ZapataistheCommunityRelationsManagerfortheAmericanRedCrossMontereyBayAreaChapter.Inherposition,shefindsfulfillmenthelpingtheAmericanRedCrossmakeadifferenceinpeople’slives. Daniellamanagesoutreachprogramsthathelpfamiliesandorganizationspreparefordisasters.ShealsoensuresthatindividualsandfamiliesreceiveimmediateRedCrossresponsewhentragedystrikes.Shesupportstheorganizationthroughfundraising,communications,andspecialevents.Shefeelsfortunatetoworkforanorganizationthatprovidesfreeservicestoanyoneaffectedbyadisaster. Daniella,whoisaveteranoftheUnitedStatesMarineCorps,earnedaBSBAdegreefromSullivanUniversityinKentuckybeforereturninghometoSalinas.In2005,HurricanesKatrinaandRitahittheGulfCoastandDaniellainstantlyfeltthedesiretohelp.ShestartedvolunteeringfortheAmericanRedCrossandwasabletocommit6monthstoassistingthevictimsofthedisaster.UponreturninghomefromherRedCrossserviceinTexas,shewashiredastheMontereyBayAreaChapter’sHealth
andSafetyManager.Sincethen,shehasheldvariouspositionsincludingastintasInterimCEO.AnativeofMontereyCounty,DaniellalivesinSalinaswithherhusbandDannyandthreedaughtersLovea,Persais,andAudrina. DaniellaservesasadiplomatoftheSalinasValleyChamberofCommerce,wheresheenjoysengagingwithcommunitymembers,hearingtheirstoriesandfacilitatingnetworkingforthebenefitofall.DaniellacanbereachedforinformationabouttheChamberortheAmericanRedCrossbycalling(831)[email protected].
NadinePedersen(formerlyRodriguez)istheeldestof5childrenborntoJuanandClaraRodriguez.SheattendedlocalschoolsincludingHartnellandgraduatedfromSalinasHighSchoolin1994. In2004,NadinerealizedhercallingtohelpthecommunitywhenshebecametheresidentliaisonfortheCreekBridgeLuxuryApartments.Nadinequicklybecamethe“goto”personandhelpedtokeepoccupancyforthecommunityabove98%.ShewasinchargeofplanningallresidentandcommunityeventsandfunctionsforCreekBridge,includingtheHauntedHousefundraiserthathelpedraiseover$6,000forourlocalschools.
ShewaspromotedtoAssistantManagerin2008andthefollowingyear,shewaspromotedtohercurrentpositionofCommunityManager.Shecelebratesfouryearsinthatpositionthismonth. HavingbecomeaChamberDiplomatin2008,NadinerepresentstheChamberatribboncuttingsandmixersandotherevents.ShehasbeenpartoftheChamberCommunityExpocommittee,SalinasJaycees,andtheHauntedHousehostedbyCreekBridgeandbenefitingPeacockAcres.ShealsovolunteersforRelayforlife,CaliforniaRodeo,AlisalRotary,MontereyCountyReadsprogram,FerrasciLittleLeague,and2011OldTown’sPassporttoCherry’scommittee. NadinewouldnotbeabletobesoinvolvedwiththeSVCCandthecommunitywithouttheloveandsupportofherhusbandJustinandsonDevin. BeinginvolvedwiththeSalinasValleyChamberhasnotonlybeenagreatassettoherbusiness,buthashelpedbuildwonderfulandlastingrelationshipswithfriendsandcolleagues.NadineisgreatlyinvolvedinpromotingSalinasandthesurroundingareaasagreatplacetoliveandplay!
DiversityisoneoftheassetsthatgivetheCityofSalinastheopportunitytoattract,supportandfosterawideswathofbothcitizensandbusinesses.Evidenceofthiscanbeseenateveryleveloflocalgovernment,includingtheCityCouncil,cityemployeesandouryouthwhoarereadyingthemselvesfortheirfuture.WiththerecentexpansionofHartnellCollegeacademicprogramsthatwillprepare
studentstoworkincompetitivefieldsfromAstrophysicstoDieselenginerepair,ourcommunityisrespondingtocurrentindustrydemandsforskilledworkersandouryoungpeoplearebeinggiventheopportunitytoachieveadvanceddegreesinmoresubjectsthaneverbefore.TheAlisalCampusprogramsaresouniqueandimpressivethatothercountriesarelookingatsendingtheirpeopletoSalinastoattendHartnell’sprograms. OnApril18th,aceremonytookplaceannouncingthatSalinaswillstarttheprocesstobuildTatum’sGarden,aplaygroundareawhereallchildrenwithorwithouthandicapsordisabilitieswillsafelyplaytogether,sidebyside.SparkedbyTatum’sdynamicparents,Shawnand
AmandaBakker,andenjoyingplentyoflocalsupport,Salinaswillsoonhaveaone-of-a-kindplaygroundwitha“vegetablegardentheme”inSherwoodParktohonorouragricultureheritage.Itwillbethefirst“fully-inclusiveandaccessibleplaygroundtobebuiltinSalinas!”LifeastheMayordoesnotgetanybetterthanthis. TheCityCouncilwillsoontakeupthesubjectofhowtospendexcessMeasureVandEmoney,basedonrecommendationsbythecitizensontheMeasureVOversightCommitteeandwiththecommentsfromthecouncil’sFinanceCommittee.Thesesextrafundsareaone-timeshotatboostingimportantprogramsthroughoutthecity.Parkimprovements,
librarybooksandcomputers,upgradesandpaintingatvariousyouthfacilities,allwillseefundingalongwithcriticalroofrepairsattheRecCenterandSherwoodHall.Vitaltothecity’sabilitytooperateistheneedtoreplacethecoolingsystemforthecomputerroomthatessentiallyistheheartofcityoperationsandwithoutwhich,thecitywouldbeunabletoconductnecessarybusiness. MypersonalthankstothemembersofboththeCitizen’sOversightCommitteeandthosecouncilmembersandstaffwhospentliterallydozensofhoursdiscussing,consideringandworkingtogethertodeterminethemostjudicialuseofthisfunding.Youreffortsareverymuchappreciated.Welldone.
City of Salinas – In Actionby Joe Gunter, Mayor of Salinas
Nadine Pedersen
14 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MAY 2013
Startingwithanall-dayretreatfacilitatedbyShawDuntonfromApexAdventures,thetwentyfourmembersofClassXXXIhaveshownthemselvestobeflexible,eager-to-learn,funfolks!Thepictureshowspartoftheclassinanexercisewhichrequiredthemtolineupaccordingtoanumberorfractiontheyhadreceived,withoutusingtheireyes!DuetothegenerosityofOfficerAngelGonzalesoftheSalinasPoliceActivitesLeague,the
retreatwasheldintheSalinasArmory,whichwasthesiteofoneoflastyear'sLeadershipSalinasValleyprojects. Mondaynightclasses,whichareheldattheCentralCoastBuilder'sExchangearehostedbyExecutiveDirector(andLeadershipalumna)ChristieCromeenes.Thespaciousconferenceroomprovidesanidealvenueforgroupactivitiesandclassnightsponsorpresentations. Topicscoveredsofarintheprogramincludeteambuilding,communicationskills,projectmanagement,howtoremembernames,andleadershipeffectiveness.ResourcesfromDaleCarnegie(howtoremembernames),communicationtrainingencompassing"LearningtoListen"assessmentstrategies,andtrainingon"HowToGetYourPointAcrossin30SecondsorLess"willbeutilizedinon-camerapresentationswhicheachparticipantwilldeliveratthestudiosofKIONthankstothesponsorshipofPaulDughi,PresidentofCowlesCaliforniaMediaandanalumnusoftheLeadershipprogram. Communitygroupsmadepassionate
"pitches"totheclassforassistanceinaccomplishingprojectsbeyondthescopeoftheirorganization.Classmembersformedteamsandareintheinitialstagesofusingtheirrecentlyobtainedprojectmanagementskillstodefinetheprojects,createacriticalpathandbudgettocompleteit. Addingvaluetothetopicsandissuespresentedtotheclassistheactiveparticipationofsubjectmatterexpertswhoarecurrentlyintheclass.AmongtheexpertsisChristineDawson,DirectorofResourceDevelopmentfortheCommunityFoundationforMontereyCounty.Christinerecentlyaddedherextensiveexperiencetoapresentationonfundraisingfortheclass.NancyQuinteroPerez,alibrarianwhoworksattheCesarChavezLibrary,oftencontributesideasandsuggestionsforresourcematerialsavailablefromthelibrarytoassistclassmembersin
researchingtheirprojects.EllenWrona,PresidentofArmstrongProductions,avideoproductioncompanyandJanaGray,NewsDirectorforCentralCoastNewsbothsharedtipsandinsightswithclassmemberstopreparethemtopresent"oncamera."KathrynRamirez,aclassmemberwhocurrentlyservesasPresidentoftheSalinasUnionHighSchoolDistrictBoardofTrusteesfrequentlyurgesclassmemberstoengagewiththeschoolsandthestudentsespeciallywhentheopportunityarisestoactasinterviewcoachesforthemockjobinterviewsthateveryhighschoolstudentneedstocompleteinordertograduate. Every week brings the opportunity to learn more about leadership topics, classmates and alumni - truly a life-enhancing experience for the 24 motivated, talented future leaders of Class XXXI!
What’s Going On in Leadership Salinas Valley Class XXXI?
by Brigid McGrath Massie
New Classes Forming Now!CLASSES START JULY 10TH
Space is limited, reserve your place.Tuition Assistance Available
The Board of Vocational Nursesof California allows experienced
unlicensed healthcare workers likeCNAs, MAs, NAs, PCTs to take the
nclex-vn and become LVNs.
Call Today! 831-424-3000933 North Main Street, Suite 19 • Salinas, CA
www.tlcnursing.org
TLC’s Preparatory Challenge Course• Small Classes • Flexible Class Schedules
• 80 hour Pharmacology Course• 40 hour nclex-vn Review Course
• 26-week initial Vocational Nursing InstructionStudents thank Class Night Sponsor Hayashi & Wayland (Sherrie Isaac and Mike Briley, in the middle)
Students welcome the founders of Tatum’s Garden, Amanda and Shawn Bakker (in the middle)
15MAY 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL
Inthisongoingtighteconomywe’veallgottenusedtotighteningourbelts.Maybeyou’vecutoutaStarbucksortwo,enjoydinnerathomemoreofteninsteadofgoingout,orthinkthisyear’svacationmightbeawonderfulstay-cation.Moreandmore,weneedourdollarstogofarther.Wewanttofeelgoodabouthowwespendandthereturnwereceive.
Inmarketing,advertisingisconsideredaninvestment.Unfortunately,that’snotauniversallyacceptednotionoutsidethemarketingprofession.Theadvertisingbudgetisoftenthefirsttobecutwhencutsneedtohappen.I’marealist,soIunderstandabudgetiswhathelpskeepabusinesssolvent.Ratherthancuttingjustforthesakeofcutting,Irecommendmaximizingdollarsbymakingthemediumnuancesworkforyou. Inanutshell,andfocusingspecificallyontelevisionandradioadvertising,herearemytopsevenstrategybeliefs:1.Don’tbuyanythingjustbecauseyoulikethesalesperson,andbecarefuloffactsversuspropaganda!Makeinformeddecisionsbasedonyouraudiencedemographicsandhowaparticularstationpenetratesthatdemographic.2.MayandSeptemberarethetwomostimpactedmonthsforbroadcast.Ifyouplantoadvertiseineitherofthese
months,askyourselfwhy.Yourdollarscouldbebetterspentovertheothertenmonthsoftheyear.3.AbroadcastcalendarendsonthelastSundayofthemonth—regardlessoftheactualdate.Youcanachievethebestratesandplacementifyourschedulerunsthefirsttwoweeksofthestandardbroadcastmonth.4.Whenlookingataudiencedeliveryalsoconsiderhouseholdcume.Cume,shortfor"cumulativeaudience,"isameasurementofthetotalnumberofuniqueconsumersoveraspecifiedperiod.Ifthere’salargeaudiencebutsmallcume,youmaybeabletospendlessandachievethesameresults.5.Don’tspreadyourfrequencyouttoothincondenseyouradswithinashorterscheduletokeepthefrequencyhigh.Ifweekdaysaremostimportanttoyourbusiness,advertiseMon–Wed.Ifweekendsaremostimportant,advertiseFri–Sun.6.Eventhoughyoumayberunninga
smallamountoftotalspots,don’tbetemptedtorunthemallindaytimeorlatenighttimeslots.Sure,it’scheap,butthere’sareasonforthat.Theexceptionwouldbeifyourtargetaudiencefitsthedaytimeorlatenightviewerprofile.7.Runhighqualitycreative!Youmayhavetoinvestmore,butqualitydeliversovercheesyeverytime. IuseseveralotherstrategieswhenIdevelopamediaplan;howeverwhatrisestothetopasmostimportantwillvarydependingonthebusinessandidentifiedtargetaudience.Ifyouhavequestionsaboutthestrategiesthatarebestforyourbusiness,[email protected]’llhelpyoucreatea“reality-based”planthateliminatesthe“drama”ofuncertainty. Vickie Dixon is an associate of Moxxy Marketing, a full service marketing agency in downtown Salinas providing branding, website design, advertising, marketing strategy, PR and event management. For more info, visit getmoxxy.com.
Top Ways to Maximize Your Media Budget
by Vickie Dixon, Moxxy Marketing
Chamber CEO Paul Farmer and Diplomats Nancy Montana, Paula Hendricks-Prieur, and Karla Odell congratulate Maria and her husband on
the opening of the Maria Narez Insurance Agency at 1185 N. Main St, Salinas.
Ribbon Cuttings
If you have something to share, please contact us at
831-751-7725
16 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MAY 2013
Theoperationandmanagementofanybusinessisachallenge.Indeed,thereareahostofissuesandresponsibilitiesthatemployersmustfacejusttoremainuprightintoday’scompetitivemarketplace.Whilemostemployersrealizethatmonitoringandsupervisingemployeesisoneoftheirongoingandcriticalresponsibilities,whatmanyemployersdonotrealizearethepotentiallegalpitfallstheyfaceiftheyfailtoadequatelysupervisetheiremployees. Forexample,ifanemployeecommitsanegligentactduringthe“courseand
scope”ofhisorherwork-relatedactivities,itispossiblethattheemployermaybeliablefordamagesresultingfromthatnegligentact.Suchwrongfulornegligentconductbytheemployeecouldexposetheemployertocivilliability,includingtheresponsibilitytopayforallofthedamagecausedbytheemployee.Thisisknownasthedoctrineof“RespondeatSuperior,”whichisLatinfor“letthemasteranswer.”Theemployerisdeemedasamatteroflawtobeliablefortheactsofitsemployee. Anemployeewillonlybefoundtobeactinginthe“courseandscope”ofhis/heremploymentinthosesettingswheretheemployeewasactingforthegenuinebenefittotheemployer.Ontheotherhand,iftheemployeewasengagedin
a“frolicanddetour,”whichisconductthatwasnotintendedtobenefittheemployer,thentheemployerwillnotbeliableforthedamagescausedbytheemployee.Becauseemployersarenotliableforactscommittedona“frolicanddetour,”thereisoften,asyoumayhavealreadyanticipated,majortensionincasesastotheexactnatureoftheemployee’sactions.Thistensioncancreatesignificantdisruptioninongoingemployer-employeerelationships. Thepolicybasisbehindholdingemployersresponsiblefortheiremployees’actsincertaincircumstanceshasrepeatedlybeenstatedas“fosteringresponsibilityandprudenceintheemployer/employeerelationship.”Themantraisthatiftheemployerknows
ofhisorherpotentialexposuretocivilliability,heorshewillengageinmoreprudentmeasurestomakesurethathis/heremployeesactresponsiblyandwillmorecloselysupervisetheemployees.So,whatexactlyisthetake-away?Carefullydesignedpoliciesregardingpermissibleandimpermissibleemployeeconductmustbeinplace,becontinuallyandclearlycommunicatedtoemployees,andaboveall,bereligiouslyfollowed. Mr. Wagner is a member of the Noland, Hamerly, Etienne & Hoss litigation team specializing in the prosecution of wrongful death and personal injury cases involving both commercial and passenger vehicle collisions in a statewide practice. He also represents parties involved in various forms of business and contract disputes.
Employer’s Potential Liability for the Acts of Employeesby Stephen F. Wagner, Noland, Hamerly, Etienne & Hoss
A Big Month For California Taxesby Chris Megerian, Los Angeles Times
CaliforniaisprimedforastrongmonthfortaxrevenueaftertheLegislature'stopbudgetadvisorsaidTuesday,April15,wasamongthebiggestdaysfortaxcollectioninstatehistory. Thestaterakedin$2.7billioninincometaxesTuesday,accordingtothelatestfiguresfromtheLegislativeAnalyst'sOffice. Aprilisthemostcriticalmonthoftheyearforincometaxes,whichareexpectedtosupplymorethan60%ofgeneralfundrevenueforthecurrentbudget. Sofarthismonth,thestate’sincometaxrevenuehastotaled$6.02billion.TokeeppacewithtargetssetbyGov.Jerry
Brown'sadministration,theLegislativeAnalyst'sOfficesaid,thestateneeds$8.5billionforthemonth. “Withtoday’stotal,theoddsareverygoodwewillexceed"thatgoal,saidJasonSisney,adeputyattheanalyst'soffice. TheofficeplanstoupdateitsreportontaxrevenuetwiceadayduringApril.SisneysaiditwouldremainunclearforsometimewhatstrongAprilnumbersmeanforthestatebudgetinthelongrun. Forexample,hesaiditispossiblethatmorepeoplearepayingtaxesinthecurrentfiscalyearratherthantheonethatbeginsonJuly1,meaningthespikeinrevenuewillevenoutovertime.
17MAY 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL
Member News1st Capital Bank Helps Keep
Seniors Safe Thanksto1stCapitalBank,residentsoftheWindsorSkylineCareCenterinSalinas,Californiawillliveinasaferandevenmoresecureenvironment.TheBankrecentlyteamedwiththeSeniorHousingCrimePreventionFoundationtohelpprotectthoseseniorsbyfundingtheSeniorCrimestoppersprogramforresidentsofthiscarefacility. Crimeagainsttheelderlyinoursocietyisalongstanding,constantbattlethatcanbereducedandpreventedthroughtheoperationoftheSeniorCrimestoppersprograminnursinghomesandassistedlivingfacilities.SeniorCrimestoppersisacoordinatedsetofcomponentsthatworktogethertocreateazerotolerancetocrimeplatforminseniorhousingfacilities.Componentsincludepersonallockboxesfortheresidents,cashrewardsupto$1,000paidanonymouslyforinformationaboutwrongdoingofanykind,and
effective,on-goingeducationandtrainingforstaffmembersandresidents.SeniorCrimestoppershashistoricallyreducedallaspectsofcrimeinparticipatingfacilitiesby92%. FormoreinformationaboutSeniorCrimestoppers,contactTerryRookerat800-529-9096orvisitthemonthewebatwww.seniorcrimestoppers.org.
TheFirstMayor'sHousewashometoIsaacJulianHarvey,hiswifeSarahandtheirchildren:Benton,Sophronia,Josephine,andtheyoungest,Mabel.Itwasbuiltin1868.Today,itisoneofonlytenhomesthatstillexistfromearlySalinas...anditistheonlyonethatoperatesasamuseumandculturalheritagecentertointerprettheearlyhistoryofSalinas.ItisalsosignificanttothefoundationofSalinas;IsaacwasthefirstMayorandSophronia,thefirstteacherofSalinasCityElementarySchoolDistrict. TheFirstMayor'sHouseoffersstudentsfromCaliforniaStateUniversityMontereyBaytheuniqueopportunitytogainhands-onexperience.ManyarestudentsstudyingMuseumSciencefulfillingtheircommunityservicehours.Muchofthecollectionhasnotbeencataloguedcompletely.Nowthroughtheservice-learningapproachstudentslearn
standardmuseumpractices,conservationapplication,exhibitcontent,design,andinterpretation.Thishasbeenawin-winsituation. TheFirstMayor'sHouseisat20RailroadAvenueinSalinas.Learnmoreatwww.firstmayorshouse.org
First Mayor's House Teams with CSUMB Students
TheSalinasPublicLibraryisrecentlyheldaLocalAuthorsForumonApril27thattheJohnSteinbeckLibrary,locatedat350LincolnAvenueinSalinas.ThethemeoftheLocalAuthorsForumwas“Whatinspiresyou?”andeightauthorsfromtheMontereyBayareadiscussedthistopicalongwiththeirbackgroundandworks.JoininguswereHenryEisemann,LisaEisemann,JamesGolden,ElizabethMurray,KellyParra,JennyShen,BridgettSpicer,andAnneYlvisaker. HenryEisemannistheauthorthechildrens’booksSu-SutheFremontSchoolPanda,His/HertheShySerpent,Steinbeck’sStreets,ThenandNow,andfourHump-FreetheWhaleBooks.Mr.EisemannwasborninSalinasjustsixdoorsdownfromtheSteinbeckHouse,attendedschoolinSalinasandisaretiredschoolteacher.AfterhisretirementhehadbooktoursalloverCalifornia,Canada,Hawaii,andtheSovietUnion.HehastaughtcreativewritingforchildrenandadultsatHartnellCollegeandCuestraCollege.Henowenjoystendinghisshowgardensandbeinganinn-keeper.
LisaEisemannhaswrittenmanybooksaboutSalinas.Herfirstbook,TheFirstPolicewoman,AHistoryoftheSalinasPoliceDepartment,isahistoryoftheSalinaspolicedepartmentthatincludeshergrandmotherwhowasthefirstpolicewomaninSalinas.ShealsowroteMurderinSalinas,Books1,2,and3aboutSalinasmurderstoriesoftruecases,manyofwhichareunsolved.LisaEisemannismarriedtothecurrentmayorofSalinas,isalicensedprivateinvestigator,andownstheSalinasSchoolofDancewheresheteachesballet,tap,jazzandIrishdancingtohundredsofstudentseachweek.ForMoreinformationcall831.758.7311orvisittheLibrarysite:www.salinaspubliclibrary.org
Salinas Public Library Presents Local Authors Forum
“IorderedmyfliersfortheStreetFair(over1,000)throughtheChamberOfficeDepotProgram.Mybillcameto$136.00,buttheChamberProgramdiscounttookmytotaldownto$37.00!ThiswasanexcellentshowofhowtheChamber&OfficeDepotareworkingtogethertomakelifejustabiteasierforbusinesses.ThankyouverymuchandIwilldefinitelycontinuegettingmybusinesssuppliesfromOfficeDepot.”-PeterCarrube Chambermembersreceiveupto70%offcopy&printneedsand40%offfinishing,aswellas60%offalistof195businessessentialsand5%offmost
everythingelse.ThisprogramisFREEandexclusivetoChambermembers.Seehowmuchyousave! Tosignupfortheprogram,visitwww.SaveAtOfficeDepot.com/SalinasChamber)
Chamber Office Depot Program The savings are real!
18 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MAY 2013
Tasty lunch = happy people. April’s Connect at Lunch was at BJ’s Restaurant, 1730 North Main Street.
It looks like everyone is absolutely captivated by Angel Garibaldo, Marketing & Membership Director. “Look into my eyes!”
Post Foreclosure Liability For Waste Of Property
by Patrick Casey, L+G, LLP Californiahasstrictstatutesthatsignificantlyrestrictapropertyowner’sliabilityforanydeficiencyonaloanafterthelenderhasnon-judiciallyforeclosedontheproperty.Thereareverylimitedexceptionsthatallowalendertopursueaborrowerforpaymentafteranon-judicialforeclosure,oneofwhichisaborrowerhavingcommittedwastetotheproperty.AnewCaliforniacaseprovidessomeguidanceastowhenaborrowermaybeliableforwasteoftheproperty. Inthiscase,thedefendantpurchasedacommercialpropertyfromtheplaintiff.Thedefendantsignedapromissorynotetotheplaintiffandthenotewassecuredbyadeedoftrustrecordedagainsttheproperty.Whenthepurchaseoccurred,therewasabuildingontheproperty
thatwasingoodcondition.Thedefendantthendemolishedtheexistingbuildingandintendedtodevelopthepropertyintoamixeduseproject. Thedefendanteventuallystoppedmakingpaymentsonthepromissorynote.Theplaintiffthenforeclosedonthepropertyandatthattime,thepropertywasworthlessthantheoutstandingbalancedueonthepromissorynote.Theplaintiffsuedthedefendantforbadfaithwasteandallegedthatthedefendanthadcommittedwastebydemolishingthebuildingandtherebyreducingtheproperty’svalue.Thedefendantsucceededinhavingthetrialcourtdismissthecasebaseduponthedefendant’sargumentthattherewasnoevidenceofanyimproperintent
todemolishthebuildingbecausethedefendanthadintendedtobuildanewbuildingontheproperty(whichconstructionneveractuallyoccurred). TheplaintiffappealedtotheCaliforniaAppellateCourtandtheAppellateCourtoverturnedthetrialcourt’sdecision.TheAppellateCourtdeterminedthat“anywastethatisnotcommittedsolelyorprimarilyasaresultoftheeconomicpressuresofamarketdepressionqualifiesas‘badfaith’waste.”Aborrowerisnotliableforwasteofapropertyifthewasteoccurredbecauseofarecessionorasignificantdropinpropertyvalues.However,ifapurchaserfailedtomaintainthepropertyforanyotherreasons,thenalendermightbeabletomaintainacaseagainsttheborrowerforbadfaithwaste.
TheAppellateCourtdeterminedthattheplaintiffdidnotneedtoshowthatdefendantactedmaliciouslyorrecklesslyinitsactionsontheproperty.Inthiscase,thedefendantdemolishedthebuildingbecausetheyintendedtobuildanewbuildingontheproperty.Thiswasavoluntaryactionbaseduponthedefendant’sintendeduseofthepropertyandnotbecauseof“economicpressuresofamarketdepression.”Therefore,theAppellateCourtallowedtheplaintifftoproceedwithalawsuitagainstthedefendantforbadfaithwaste. This column is written by Patrick Casey, who is an attorney with the L+G, LLP law firm. You may contact the author at (888) 757-2444 or [email protected].
April Networking Mixer- sponsored by Noland, Hamerly, Etienne & Hoss
19MAY 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL
May Monthly Networking Mixer – 5/16/13
The Salinas Valley Chamber Monthly Networking Mixers are held on the THIRD THURSDAYS OF THE MONTH from 5:30-7:30pm. May’s event is co-hosted by Scudder Roofing and will take place
at Voices for Children, 945 S Main St Suite 107, Salinas
Featured Non-Profit is Voices for Children.We were talking about it around the water cooler and you know…
this mixer just wouldn’t be the same without you there!
“I’m intrigued – tell me more!” Please visit the Chamber website to
register for any of these events, or contact the Chamber for more info.
(831) 751-7725 or [email protected]
DATE TIME EVENT EVENTTYPE LoCATIoNThursday,May2,2013 7:30am-8:30am GovernmentRelationsCommittee GRCCommittee SalinasValleyChamberoffice 119E.AlisalSt.Salinas
Thursday,May02,2013 5pm WarpHire RibbonCutting 659AbregoStreet,Suite5,Salinas
Tuesday,May07,2013 12pm-1pm SteinbeckHouse ConnectatLunch 132CentralAvenue,Salinas
Wednesday,May08,2013 11:30am-1pm LunchandLearn-DigitalMarketing LunchandLearn SalinasValleyChamberoffice
Thursday,May09,2013 11am-1:30pm IMPoWERLuncheon IMPoWER CorraldeTierraCountryClub 81CorraldeTierraRoad
Thursday,May09,2013 5:30pm-7:30pm AllChamberMixer JointMixer LagunaSeca (duringAmericanLeMansMontereyevent)
Tuesday,May14,2013 6-7pm Italy:SpecialTravelPresentation Trip SalinasValleyChamberoffice
Wednesday,May15,2013 5pm-6pm PinnacleHealthCare RibbonCutting 947BlancoCircleSuiteA,Salinas
Thursday,May16,2013 7:30am-8:30am GovernmentRelationsCommittee GRCCommittee SalinasValleyChamberoffice
Thursday,May16,2013 5:30pm-7:30pm MonthlyNetworkingMixer- Mixer 945SMainStSuite107,Salinas VoicesforChildren/ScudderRoofing
Monday,May20,2013 12:00pm-1:00pm DiplomatMeeting Committee SalinasValleyChamberoffice
Tuesday,May21,2013 5pm-6pm EmbassySuitesMontereyBay RibbonCutting 1441CanyonDelRey,Seaside
Tuesday,June25,2013 7:30am-10:30am AffordableHealthcareActWorkshop Education EmbassySuites (withEAC) 1441CanyonDelReyBlvd,Seaside
Thursday,July11,2013 5pm-6pm ArmstrongProductions RibbonCutting 210CapitolSt.#10,Salinas
Upcoming Events
20 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MAY 2013
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Castroville 633-3302
Gilroy (408) 847-3133
Gonzales 675-3637
Hollister 634-4844
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Monterey Main 242-2000
Pacific Grove 649-5010
Santa Cruz 477-4200
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