Chamber Unveils New Website · new Chamber management software we’ve implemented. The Salinas...

Maybeyou’venoticed-theSalinasValleyChamberofCommercehasbeenworkingon“sprucinguptheplace.”We’vecompletelyretooledouremailcommunications(areyouonourlist?Pleasecheckoutpage8inthisissuetoseewhat’sinitforyou,andhowtobeadded).We’vebeenpostinginterestingtidbitsonFacebook.(What,youhaven’tLikedusyet?Shame!)We’vegotmorethingswe’reworkingon,butatthistimeweareproudtopresent(drumsarerollingloudly),ournewlyrevampedwebsite!!www.SalinasChamber.com(You’resmartandyouprobablyguessedthewebsite.) Thiswebsiteismuchmorethanjustawebsite.It’sactuallyaprettyfacethatissittingonaverypowerful(butlargelyunseen)body.ThatbodyisthenewChambermanagementsoftwarewe’veimplemented.TheSalinasValleyChamberhasmadetheinvestmenttogofromanold,oh,let’sjustcallit“clunky”software…allthewayuptothestateoftheartbestsoftwareoutthere. Theoldsoftwarewasnotintegratedwithourwebsite,norwithourpaymentprocessing…itwasn’treallyintegratedwithmuch.Whatthatmeansformembersisthatstafftimewaswastedinmanuallycheckingandreconcilingdifferentsystems.Notonlywasthatawaste,italsoallowedtheintroductionofdataentryerrors.Ourtimeshouldbespentondoingthingsthataddvaluetoourmembers.(Iknow,shockingconcept!)We’regettingthere,andIbelievethissoftwaremigrationisahugestepalongthatpath.What’s in it for me? Ilovethatquestion.Somepeopleareafraidofit,butultimately,it’simportantthatwealwaysask.EachChambermemberwillbeabletoaccessthesitesotheycanupdatetheirowninformation,registerforevents,accesspaymenthistories/receiptsandmakepayments,learnaboutandtakeadvantageofChambermarketingoptionsonline,andmore.Retailerswillbeabletopost“HotDeals”(moreonthislater). Ifyou’reagoodcitizenandwantto

patronizethebusinessesthatsupportourcommunity,it’sgoingtobeeasierthanevertousetheChambertofindthosebusinesses.It’sgoingtotakesometime,becausewehavetoreallyscrubourdatabase(don’tworry,we’renotusingAjaxorharshabrasivessothedatawon’tgetanyscratches).We’llhavetorevisiteachofourmembers’profilesandre-considerandupdatetheir“attributes.”Whenwe’redone,you’llbeabletouseourwebsitetofindChambermemberrestaurantswhoserveItalianfoodandoffercateringorprivatebanquetspacefor50.Notthatyouhavetodothattoooften,butwhenyoudo,ourwebsitewillhelp.Simple, simple, and useful Thosearethreepleasantwords,especially“simple.”Ournewwebsitehasmorevaluablecontentinaneasy-to-findformat.We’veallbeenfrustratedbythose“needle-in-a-haystack”websites.Don’tdrownmeininfo;helpmefindwhatIneed,quickly.Wehearyouand

weagree. Romewasnotbuiltinaday(Iheardittookabout3weeks),andsomeofthenewfeaturesofourwebsitewillberolledoutinstages.Becausethere’salotgoingonbehindthescenesandwewantto

makesurewe’vethoughtthroughthosedevilsinthedetails…we’llbereleasingsomeofthefeaturesovertime.Butmostofitisreadytogorightnow.Goon,takeusforaspin!www.SalinasChamber.com

Chamber Unveils New Website

CREATING A STRONG LOCAL ECONOMY - PROMOTING THE COMMUNITY PROVIDING NETWORKING OPPORTUNITIES - POLITICAL ACTION

REPRESENTING THE INTERESTS OF BUSINESS WITH GOVERNMENT

May 2013 Issue 330

by Paul Farmer

Chamber Trip to Italy! PAGE 5Word to the Member PAGE 8Meet Tom Martella PAGE 13

CalChamber Updates PAGE 13Maximize Your Media Budget PAGE 15Upcoming Chamber Events PAGE 19

INSIDE

2 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MAY 2013

Northridge MallNorthridge MallNorthridge MallY o u r S h o p p i n g D e s t i n a t i o n .

Northridge Mall is proud to announce the completion ofour property enhancements and we welcome ourshoppers to experience the newly revitalized mall thatincludes a heated, outdoor dining patio, enhanced colorpalette and a wide variety of community events includinglive entertainment every Saturday and Sunday from2pm-6pm at our main stage in Sears Court.

We are proud to be a community leader and hub for localevents. Please inquire with Tamara Swanson-Orellana([email protected]) if you are interested inhosting an event or getting involved with any of our existinghappenings and or special events.

Next American Red Cross Blood Drive: Friday, May 24thin the Community Room next to Forever 21 from 12pm-5pm

796 Northridge Mall, Salinas CA 93906 Phone: 831.449.7227 www.Shop-Northridge-Mall.com

U P C OM I N G E V E N T SU PC OM I N G E V E N T SU PC OM I N G E V E N T S

May 5Cinco de Mayo CelebrationSears Court, 2pm-6pm

May 10Dia de Madres/Day of Mothers

Macy’s Court, 4pm-7pm

May 11YOSAL Orchestra Performance

andNational Geographic Kids Club

Macy’s Court, 2pm-4pm

May 12Mother’s Day

Sears Court, 2pm-6pm

June 8Summer Kick-Off Celebration

Sears and Macy’s Courts, 2pm-6pm

3MAY 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL

TheofficialpublicationoftheSalinasValleyChamberofCommerce-119E.AlisalStreet,Salinas,CA93901-(831)751-7725EDITORPaulFarmerDESIgn MAY 2013 EDITIOnGabeVasquezPRInTIngTheSalinasCalifornianPROFESSIOnAL STAFFPRESIDEnT/CEOPaulFarmerOPERATIOnS MAnAgERCarlaWatkinsACCOUnTS MAnAgER PaulFullerMARKETIng & MEMBERSHIP DIRECTORAngelGaribaldo

MEMBER SERvICES SPECIALISTRoxanneNoble2013 EXECUTIVE COMMITTEECHAIRMAn OF THE BOARDLuAnnMeador(MeadorEstateVineyard)PAST CHAIR OF THE BOARDTerryFeinberg(MoxxyMarketing)CHAIR ELECTSherrieIsaac(Hayashi&WaylandAccountingandConsulting)vICE CHAIR, FInAnCEKevinSaunders(CSUMontereyBay)vICE CHAIR, EvEnTSMarkFaylor(PeninsulaBusinessInteriors)vICE CHAIR, gOvERnMEnTRELATIOnSNormanGroot(MontereyCountyFarmBureau)

vICE CHAIR, MEMBERSHIP PaulDughi(CowlesCaliforniaMedia)vICE CHAIR, MARKETIng AaronScoby(EntravisionCommunications)vICE CHAIR, ECOnOMIC DEvELOPMEnT EricaPadilla-Chavez(MontereyCountyHealthDepartment)2013 BOARD OF DIRECTORSAndriaBaker(SalinasJaycees)DonChapinIII (TheDonChapinCompany)SandiEason (UnionBank)JoseGamboa (HispanicChamberofCommerce)SusanGibbons (Portobello's)

MichaelHarrington (BrianFineganAProfessionalCorporation)LisaJohnson (PrudentialInsurance)JohnLewis (TheGlassGuru)ScottMaidment(ApexSigns&Graphics)TomMartella(MartellaPrinting&Graphics)CodyRamsey (MannPacking)ValerieSchlothauer(Rabobank)AbbyTaylor-Silva (GrowerShipperAssociation)CHAMBER LIAISOnSPeterKasavan(SPARC)JoseMartinez-Saldana(SUBA)KenSteen(OldtownSalinasAssociation)LEgAL COUnSELMattOttone

MISSIOn STATEMEnTAs association of businesses, organized to build a strong local economy by promoting sound government, and an informed membership and community.

What is Steinbeck Innovation Cluster? by LuAnn Meador, Chamber Board Chair

Lastmonth,manyofushadthepleasureofattendingtheCityofSalinas’sofficialintroductionofaneweconomicdevelopmentplanandsuiteoftoolsforeconomicgrowth.OurCityhastakenboldstepsinpursuitofgreatereconomicdevelopmentforSalinas,promotingnewbusinessesorlightmanufacturingforourareaplustheexpansionofexistingbusinesses.TheCityofSalinasisalreadyreceivingworldwiderecognitionforhavingsuchaprogressiveeconomicdevelopmentplanandstrategythathasalltheelementsforsuccess. ThepieceoftheCity’seconomicdevelopmentworkthatexcitesmemostistheSteinbeckInnovationFoundationandtheFoundation’sclustermodel.

Theenergy,expertise,connectionsandcommitmentthatJohnHartnettofSiliconValleyGatewayPartners(SVGPartners)bringstoourCityandregionrepresenttremendousopportunities.TheveryfactthatMr.Harnettbelievessostronglyinwhatwehavetooffershoulddriveeachandeveryoneofustomoreproactivelyengagewithourcommunitytospreadthewordandcollaboratetopromotegrowth.Hereisamanwhoworksworldwideandpartnerswithsomeofthetechindustry’sbiggestnames,andhebelievesinSalinasanditspotential! IjoinedtheSteinbeckInnovationFoundationboardofdirectorsseveralmonthsbeforeIbecametheboardchairfortheSalinasValleyChamber.BotharepositionsIampassionateaboutbecauseIfirmlybelievethatourpartnershipsandthebusinesscommunitywillmoveourCity,andourentireregion,forward.TheSteinbeckInnovationClustermodel,simplyput,

createschannelsforinvestmentinourcommunity:investmentineducation,training,start-upincubation,andcorporategrowth.Becausethemodelisinvestment-based,itisnowuptoustocreateanddevelopthisopportunity. TheCityofSalinasdidatremendousjobbringingtherightminds,resources,andskillstogetherlastfalltocatalyzetheformationoftheSteinbeckInnovationFoundation–includingbringinginJohnHartnettandbuildingabridgetotechnology.TheCityandtheSteinbeckInnovationworkinggrouprecognizedthepotentialinthebrilliantideasofCaptainWaynePorterandseededtheprocessofbringingacademicpartnerslikeASU,UCSC,UCDavis,andGeorgiaTechResearchInstitute,andmanymoretoSalinas. TheSteinbeckInnovationFoundationisnowactivelytransitioningfromtheoryandstrategytoreality.TheFoundation’spartnership

withHartnellCollegeisstrongandgrowing.ASteinbeckInnovationBusinessIncubatorwillopenindowntownSalinaswithinayear,withtherightlocationandfunding.TheFoundationispoisedtohelppushSalinas’sinnovativeSmartFarmingpotentialintotheglobalspotlight,workingwithacademicpartnerstohelpgrowindustry-changingtechnologyinourfields,vineyards,aquaculturezones,campuses,andcompanies. Inotherwords,wehaveallthetools.Again,itisnowuptous.IhopeyouwilljoinmeininvestinginourCityandfindingwaystosupporttheSteinbeckInnovationFoundation’sprograms.LearnmoreaboutCoderDojoandhaveyourkidsandgrandkidsjointheDojoonSaturdaysatHartnell.SignuptoprovidementorshipandpresentduringtheFoundation’supcomingKauffmanFastTracEntrepreneurialTrainings.Getinvolvedandgetinspired:www.SteinbeckInnovation.org


Help provide a Lifeline.Volunteer for the Salinas Valley Memorial Hospital Service League Lifeline Program

Turn your skills and compassion into action as a volunteer Lifeline service installer. This 24-hour personal emergency response system is a program of Salinas Valley Memorial Hospital’s Service League. Due to increased demand, volunteers are needed to install units and make service calls for our subscribers. We provide the training and you select the days and times you would like to volunteer.

Enjoy the satisfaction of helping make someone else’s life more enjoyable, safe and comfortable.

To learn more about joining our family of Lifeline volunteers, call us at (831) 755-0772, or go to svmh.com/volunteer.

Lifeline Program installers (left to right) Mike Hernandez and Bob McGregor


Let’s Go to Italy! Lifehasblessedmewiththeopportunitytotraveltheworldquitealot,andIhavetotellyou…youshouldexperienceItaly! Overtheyears,theChamberhashostedtripstoexoticlocalesincludingSpain(lastyear),theEasternMediterranean,andChina.Whenpresentedwithvariousoptionsforwherewecouldgothisyear,IwasadvisedthatItalyisalwayspopular.Butjustasimportantastherecommendationwasmypersonalexperiencevisitingthecountrytheyearbeforelast.PleaseletmeshareabitofwhyItalyis“fantastico”andwhyIencourageyoutojoinmeinvacationingtherewiththeChamberinearlyNovember. “MagicItaly.”“Allyourdreamswillcometrue.”ThesearesomeoftheslogansforItaly.Everycountrythatcovetstouristdollarspaysmarketinggurustocome

upwithenticingadcopy,butinmyexperience,Italyreallyisenchanting.IhadtobetornawayfromFlorence–itisprobablymyfavoritecityintheworld! IchosetotraveltoItalyonmyown.Iliketheflexibilitythatoffers(acouplemorenightsinFlorence?Sure!),butbytheendofmytwoweeks…Ijustwantedsomeoneelsetomakethedecisionsforme.Figuringoutwhathoteltostayinandthenmovingandactuallyfindingthehotel(especiallyforsomeonelikemewhoisverydirectionally-impaired)–itgotoldafterawhile.Also,IknowIcouldhaveexperiencedItalymorefullyifIhadgoneonmorecoordinatedtoursandsightseeing.HowmanycoolthingsdidIwalkrightby,withoutevennoticing?Thistime,I’llbejoiningtheChamber’striptoItalyandlookforwardtoexperiencingthecountryinadifferentway.Mintonthepillow,please!

by (and with) Paul Farmer


Workingincooperationwithourlocal,regional,stateandfederalbusinessassociations,theSalinasValleyChamberofCommerceGovernmentRelationsCommitteeiscurrentlyreviewingandtakingactiononseveralissuesandpiecesofimportantlegislationfromwaterqualityandsourcingtotaxation,laborandlanduse. Oflate,theChamberhasjoinedacadreofoppositiontoCalChamber’sfirstidentified“jobkiller”ofthissession,SB626(Beall,D-SanJose),adetrimentalworkerscompensationroll-backproposalwithanestimated$1Bcostincreasetolastyear’sconsensus-drivenworkerscompensationreformpackage.TheChamberwillextendsupportinitiatedlastyearonSB391(DeSaulnier,D-ContraCosta)totheCaliforniaHomesandJobsProtectionActinsupportofaffordable,essentialworkforcehousingfundingprogramsthathavedriedupfollowingstatebondexpendituresandtheeliminationofRedevelopment.Weneedthisinvestmentinsupportofourworkforce,localproviderssuchasCHISPAandourlocalbanksandcontractorsthattheyengage.Thenextstepisworkingwithlocalleadershiptoensurethatwereceiveourdueshareoffunds. OuragriculturalleadersareworkingwithSenatorMonningandhisstaffonSenateBill168-FarmLaborContractors,findingresolutiontotheconcernsraisedandensuringthattherearenounintendedconsequencestolawabidinggrowers.Thebillholdsasuccessortoanylicensedorunlicensedfarmlaborcontractor,whichoweswagesorpenaltiestothepredecessor’sformeremployeeoremployees,liableforthosewagesorpenaltiesifthesuccessormeetsspecifiedcriteria,suchasuseofthesamefacilitiesandworkforceorthesharedownershipandmanagementofthesuccessorcontractorincludesanimmediatefamilymemberoftheowner,partner,officer,

licensee,ordirectorofthepredecessoremployer. IntheneartermtheCommitteewillreviewAB203(Stone,D-SantaCruz)CoastalDevelopmentComplianceFirst-resolvingCoastalActcomplianceviolationsbeforenewapplicationsaresubmittedandAssemblyBill(Ammiano,D-SF)SplitRollChangeofOwnership–anotherCalChamber“JobKiller”thattargetscommercialpropertybyredefining“changeofownership”sothatsuchpropertyismorefrequentlyreassessed. InregardtothefutureofFortOrd,theChamberisontherecordinsupportofmaintainingtheproposedbuildouttoopenspaceratiowithintheReassessmentPlan.TheChamberisthereforeopposingtheproposed“FortOrdOpenSpace”initiativeandencouragesthecommunitynottosigntheproponent’spetition.ChamberleadershiphasbeenactiveinsupportofinitiatingtheSalinasPlanningandResearchCorporation(SPARC)MasterPlanandEconomicDevelopmentStrategyfortheCityofSalinas,theSalinasbusinesslicenseauditprogram,reviewingaSalinashotelregistryordinance,workingwiththeRefinementGroupandCountyleadershiptodecreasebureaucracy,seeingthatDirectorofPlanningactsastheappropriateauthorityovernon-controversialinlandlotlineadjustmentandminorsubdivisionapplications,whilethePlanningCommissionwouldbetheappropriateauthorityovercontroversialinlandlotlineadjustmentandminorsubdivisionapplicationsandallcoastallotlineadjustmentandminorsubdivisionapplicationsandimprovingthecommunicationandoutreachregardingproposedregulationsonsingleusepaperandplasticbagsthroughouttheCounty,SalinasandValleycities. Kristina Chavez Wyatt is the President of Farmhouse Communications. She serves as a professional consulting liaison to the Public Affairs Division of the Salinas Valley Chamber of Commerce.

Taking Aim at “Job Killers,” Championing

“Job Creators”by Kristina Chavez Wyatt,

Farmhouse Communications

Oldest Locally Owned, Locally Managed Bank in Monterey County - OVER 35 YEARS!

#1 SBA Lender in Monterey County Member F.D.I.C. Equal Housing Lender

Call Monterey County Bank Today!

Monterey (831) 649-4600 Pacific Grove (831) 655-4300

Carmel Rancho (831) 625-4300 Salinas (831) 422-4600

Kathy Torres, VP MCB SBA Loan Officer; Stephanie Chrietzberg, SVP MCB Mariah and Pat Flanagan, Owners

$5,000,000 SBA Loan Limit

Photo by Batista Moon Studio

Wood Fire Woodie pizzeria serves thin crust Italian-style wood fired pizzas. We make our dough daily and stretch it by hand. Every effort is taken to source local, organic and sustainably harvested ingredients. Stop by and visit us in Scotts Valley, CA.

“From our first meeting with Kathy, I knew I’d chosen to work with the right local bank. Monterey County Bank was accommodating and supportive in every way. They made the SBA loan process seamless.” Mariah and Pat Flanagan, Owners

Wood Fire Woodie

3105-B Scotts Valley Dr. Scotts Valley, CA 95066 831.471-8364


It’s About Food, Fitness and Then

There is Menopause... InanticipationofourMay9luncheonandtokickoffWomen’sHealthWeek(May12),IMPOWERwantedtosharesomethoughtsonMenopause,Women’sHealthandbalancingmind,bodyandspiritforoptimumhealth! Whatdoyoudotoimproveyouroverallhealthandfitnesswhen“it’shiptobehot.”Women’shealth-mind,body&spirit-issomethingthatisveryindividual.Intalkingwithpeopleabouthealth,fitnessandmenopausethemainthemeis“itdepends.” Foreachwoman,especiallywithmenopause,it’sanindividualjourney.Somewomendon’texperienceanysymptomssuchashotflashes,hairlossorgrowth(inplacesthatwedon’tnormallywanthair),memoryloss,weightgain,exponentialtripstotherestroom,andemotionalmoodswingsthatwouldmakeaseamanblush-allofthesewillshowupdifferentlyforallwomen.Whilemostofthesesymptomsmayseemminoronthesurface,theresultsofmenopauseorhormonalimbalancecanbemuchmorefarreachinganddevastating.Bonedensitybeginstowane,hearthealthcanbeaffected.Diabetes,eyeconcerns,memoryloss,disruptedsleeppatterns,thelistseemstobeendless.Butitisafactthateverywomanwillexperiencedifferentsymptomswithdifferingdegreesofimpactwhichmakesitdifficulttounderstandhowtocopewiththese“symptoms.” “There are days where I think that I should get a total pass from living a spiritual life because I’m in the throes of some form of hormonal distress. Either I haven’t slept, or I’m hot and sweaty, or I’m disoriented, or I’m clumsy and bumping off the walls and bruising myself, or I’m convinced that I have a brain tumor, or I’m having heart palpitations, or I’m feeling anxious, or I’m wanting to choke someone, or some combination of all of the above, plus other things that my short-term memory loss is preventing me from recalling.” Traci Townsend

Pleasejoinusforournextluncheon(May9,11am)tohearDr.JoannaOppenheimshareherthoughtsonimprovingouroddsofbecomingahealthierwomanbythefoodweeat,ourfitnessroutinesanddealingwiththeaggravationsofmenopause. InadditiontothisgreatprogramSalinasValleyMemorialHealthcareSystemwillbeofferingFREEhealthscreenings(body-massindex,bloodpressureandwaistcircumference)toIMPOWERattendees! Ourfeaturednon-profitisPlannedParenthoodMarMonte.PlannedParenthoodMarMonteimprovesandtransformsthelivesofwomen,menandchildreneveryyearin29countiesthroughoutmid-Californiaand13countiesinNorthernNevada.PlannedParenthoodMarMontereachespeoplethroughtheirmedicalservices,educationprogramsandadvocacyinitiatives.90%oftheservicesprovidedbyPlannedParenthoodMarMontearepreventativetohelpwomenandfamiliesstayhealthy! OurCALLTOACTIONwillbenefitPlannedParenthoodMarMontebyprovidingtoys,booksetctokeepchildrenentertainedinthewaitingroomsofPPMMclinics.Pleasebringyourstuffedanimals,teddybears,booksandtoyswithyoutoprovidesmilestothoseinneed.

by Kelsey L. Escoto, IMPOWER


You know, all the cool people are doing it! Well, at least all of the people who want to be INFORMED about what’s going on in our community. Sign up to receive this brief twice-a-month email and here’s what you’ll get:

Must Read: something businesspeople and dialed-in community members should know. It may be about pending legislation, something going on in the City/County, or maybe an update on a major local construction project.

Word’s Worth: something of value to most members. It might tell you how to access special loans or grants, a tip on growing sales for your business…you never know, but it will be “meaty.”

Member Happenings: this is where members can share what they’ve got going on, limited to three short announcements per email.

Chamber Events: Always the same three topics, you’ll learn where we’ve having this month’s networking mixer, Connect at Lunch, and the topic of the upcoming Lunch and Learn seminar.

Featured Event: Something so important, we had to highlight it in yellow. Consider it “dessert” after eating your meal…a little reward for getting to the bottom.

As if that weren’t enough, there’s a handy-dandy quick guide in the left-hand navigation bar. And we even think really hard to come up with a quote that might make you smile or think. Hmm…

TO JOIN OUR EMAIL LIST, PLEASE SEND A QUICK REQUEST TO

[email protected]

Join our Email List!


Date Time Location Non-profit Event Contact Website

5/1 11:30am-1pm HyattRegency,Monterey AlzheimerAssociation ReasontoHopeLuncheon 831-647-9890 www.alz.org

5/2 6pm SalinasRodeoGroundsMall SunStreetCenters HelpingHandsFoundationAnnualBBQ&ReverseDraw 831-753-5144 www.sunstreetcenters.org

5/3-18 7pmFri&Sat,Sat2pm 320MainStreet,Salinas,CA ARIELTheatrical ARIELTheatricalpresentsCharlotte'sWeb 831-775-0976 http://www.arieltheatrical.org

5/4 12pm-4pm CarmelValleyRanchResort MontereySymphony DerbyDay-139thRunForTheRoses 831-645-1127 www.montereysymphony.org

5/4 8:30am-12pm ShorelinePark,Monterey SPCAofMontereyCounty AnnualSPCAWagn’Walk 831-422-4721 www.SPCAmc.org/wagnwalk

5/7 7pm FirstBaptistChurch,17716PesanteRd,Prunedale Pac.CoastChristianAcademy AnnualSpringMusicProgram 831-449-0140 www.pacificcoastchristian.com

5/11 6:30pm PacificGroveHighSchool GatewayCenter HarlemAmbassadorsBasketballGameandShow 831-372-8002 www.gatewaycenter.org

5/11 8:30am-11:30am 381SanJuanGradeRoad Pac.CoastChristianAcademy YouthRummageSale(fundraiser) 831-449-0141 www.pacificcoastchristian.com

5/15 8:30am-4:30pm BestWesternPlusBeachResort,Monterey AlzheimerAssociation Alzheimer’sDisease:MakingtheRightDecisions 831-647-9890 www.alz.org

5/17-19 7:30pm-9:30pm* SteinbeckInstituteforArtsandCulture,Salinas MontereySymphony Ecstasy(Bernstein,Rachmaninoff,Mussorgsky/Ravel) 831-646-8511 www.montereysymphony.org

5/18 6pm HyattRegency,Monterey AmericanRedCross HeroesDinner2013 831-626-5251 www.redcross.org/montereybay

5/18 1:00pm-4:00pm NorthridgeMall,Salinas GirlScouts-CentralCoast DESCUBRE!TuComunidad-CommunityCelebration 800-822-2427 www.girlscoutsccc.org

5/18&6/1 9am-12pm SpreckelsParkMeetingPlace AgAgainstHunger GleanAgricultureFields 831-755-1480 www.agagainsthunger.org

5/19 5pm-7pm RanchoCieloDrummondCulinaryAcademy RanchoCielo RanchoCieloStudentArtShow/SilentAuction 831-444-3533 www.ranchocieloyc.org

5/31-6/1 7pmFri&Sat,Sat2pm 320MainStreet,Salinas,CA ARIELTheatrical ARIELTheatricalpresentsGoldilocksandtheThreeBears 831-775-0976 http://www.arieltheatrical.org

6/7 11:30am-1:30pm ParaisoVineyards-Soledad AgAgainstHunger 20thAnnualAgWomen'sLuncheon 831-755-1480 www.agagainsthunger.org

6/15 5pm-10pm QuailLodge VNA&Hospice AnnualFundRaiser 831-648-3634 www.ccvna.com

Fridaynights 5:30pm RanchoCieloDrummondCulinaryAcademy RanchoCielo DinneratRanchoCielo 831-444-3533 www.ranchocieloyc.org

June/July 9am-3pm 1002MontereySalinasHyway SPCAofMontereyCounty SPCAWeeklongSummerAnimalCamp(JustforKids) 831-422-4721 www.SPCAmc.org/wagnwalk

Non-Profit Calendar

ItisironicthatCaliforniaproducesthelargestbountyofagriculturalproductsconsumedintheUS,andyet4.7millionofourresidentsliveinpovertyandoftendon’thaveaccesstothefreshfruitsandvegetablesthatwegrow.FarmersontheCentralCoasthavebeentryingtochangethatstatisticbysupportingtheeffortsofAgAgainstHunger.Throughtheirhelpoverthelast23years,wehaveprovidedover200millionpounds-- that’s one billion

servings--offreshfruitsandvegetablestothreemillionpeopleinneed,including158,000livingrighthereontheCentralCoast. AgAgainstHunger’sprimaryfunctionistopreventwaste.WeareaclearinghouseofsurplusvegetablesandfruitgrowninMonterey,SantaCruz,andSanBenitoCounties.Werepresentthelocalagriculturalcommunityandalwaystakecareofourlocalcommunityfoodbankpartnersfirst,allowingthemtopick

upasmuchproducefromusasoftenastheyneedtofeedtheirrecipients.Oncetheneedsoftheselocalfoodbankshavebeensatisfied,weallowfoodbanksinthesurroundingareastoaccessourcooler.OnceallofourpartnersinCaliforniahavebeensatisfied,weopenupourproducetootherstates. Tolearnmore,pleasevisitAgAgainstHunger.orgorlookusuponFacebookandTwitter.Betteryet,joinusforagleaningsession!

Ag Against Hunger – Local Focus, Wide Reach

by Lindsay Coate

“I’ve always respected those who tried to change the world for the better,

rather than just complain about it.” Michael Bloomberg

CHAMBER nOn-PROFIT MEMBERS WORKIng WITH Ag•AgriculturalPersonnelManagementAssociation•PesticideApplicatorsProfessionalAssociationInc.•CaliforniaWomenforAgriculture•AgLandTrustAgAgainstHunger•LandWatchMontereyCounty•MontereyCountyFarmBureau•MontereyCountyVintners&GrowersAssociationMontereyCountyAgriculturalCommissioner•GrowerShipperAssociation

Focus on Non-Profits


Documenting Employee Performance

by Sharilyn R. Payne, Fenton & Keller

Oneofthemostdifficultaspectsofbeinganemployerisevaluatingemployeeperformance.Supervisorsresponsiblefortheseassessmentsoftentellanemployeethatheorsheisdoingagoodjobtoavoidhurtfeelingsorbecausetheydon’twanttodiscouragetheemployee.Afailuretobehonestwithemployeesisnothelpfultotheemployeeandcanresultinliabilityfortheemployer.Manyemployershavean“atwill”policy,whichmeansthattheemployerortheemployeecanendtheemploymentrelationshipwithorwithoutnoticeandwithorwithoutcause.However,anemployercannotterminateanemployeeforanunlawfulbasissuchasadiscriminatoryorretaliatoryreason.Ifanemployerdoesnothavedocumentationthatsupportsitsreasonsfordisciplining

orterminatinganemployee,itmaybesusceptibletoaclaimthattheactiontakenwasforanunlawfulreason. Whatshouldanemployerdo?Itisimportanttoletemployeesknowone’sexpectationsthroughpoliciesonstandardsofperformance.Thepoliciesshouldbeinwritingwithanacknowledgmentofreceiptforemployeestosignconfirmingthattheyreceivedandunderstoodthem.Supervisorsshouldbetrainedinthepolicies.Atthetimeofhire,thenewemployee’ssupervisor,ortheHumanResourcesDepartment,shouldreviewthepoliciesindetailwiththeemployee.Supervisorsshouldalsoregularlyreviewpolicieswithemployeesduringstaffmeetings. Asimportantasitistohavepolicies,consistencyinfollowingandapplyingthepoliciesiscritical.Ifanemployeralwaysgivesoneemployeeanannual

performanceevaluation,thatshouldbedoneforallemployees.Ifoneemployeeisfiredforbeinglatetoworkfivetimesinathree-monthperiod,thesamepolicyshouldbeappliedtoallemployees.Largeremployerswithvariousdepartmentsandsupervisorsshouldensurethatsupervisorsareconsistentwithintheirdepartmentsingivingperformanceevaluationsandintakingdisciplinaryactions. Whatshouldgointoaperformanceevaluation?Itshouldassessskillsthatarerelevanttotheemployee’sposition.Ifanemployeedoesn’tdealwiththepublic,anassessmentofhisorherskillswithcustomerswouldnotberelevant.Manyperformanceevaluationformsarenumericalorhavea“meets/doesnotmeetexpectations”standard.Ifanemployeeisratedas“doesnotmeetexpectations”onaparticularskill,theexpectationsshouldbedescribed,aswellasdetailsprovided

ofhowtheemployeehasfailedtomeetthem.Forexample,ratherthanwrite“Pathasabadattitude,”theevaluationshoulddescribetheemployee’sconduct.“Patfailstomeetdeadlines.OnMarch1shewasgivenasegmentofateamprojectandwasgivenadeadlineofMarch7.Shedidn’tturnhersegmentinuntilMarch11.Asaresultthewholeteamprojectwaslate.”Thissametypeofdetailshouldgointodisciplinarynotices. Bydocumentingemployeeperformanceissues,employeescanknowwhattheyneedtodotoperformtheirjobswell,andemployerscanreducetheirliability. Sharilyn Payne is a lawyer with the Fenton & Keller law firm in Monterey. This article is intended to address topics of general interest, and should not be construed as legal advice. For more information, please visit www.fentonkeller.com.


Jerry Brown Says Environmental Law Overhaul Unlikely For Now

by David Siders, the Sacramento Bee

GovernorJerryBrownacknowledgedhelikelywon'tbeabletooverhaulCalifornia'ssignatureenvironmentallawinthecurrentlegislativesession,citingoverwhelmingoppositionfromfellowDemocrats. TheCaliforniaEnvironmentalQualityAct,Browntoldreportershere,"issupportedbysomekeygroupswithintheDemocraticParty,andIthinkitwouldbedifficultfortheLegislaturetomovethatprocessforward." Brownsaidheremainscommittedrelaxingprovisionsofthelawbutthathehasalargeagenda,includingthe

statebudget,waterinfrastructureandhigh-speedrail.Hesaid"theappetiteforCEQAreformismuchstrongeroutsidethestateCapitolthanitisinside." Brownsaid,"Thisisnotsomethingyougetdoneinayear,butIbelievebeforeIdepartthisstagewewillseereforminCEQA."Askedabouttheprospectofaballotinitiative,Brownsaiditis"alwaysapossibility." SenatePresidentProTemDarrellSteinbergdismissedthenotionthateffortstochangeCEQAaredeadfortheyear,sayinghe's"notsure

whythegovernorwouldsaythat."TheSacramentoDemocratsaidhestillintendstouselegislationhehasintroducedto"findthatelusivemiddlegroundbetweenthosewhothinkthestatuteisperfectanddoesn'tneedtobefixedandthosewhothinkitneedstobedramaticallyrevamped." "We'rehardatworkontheissueandIlookforwardtomaybespendingalittletimewithhimwhenhegetsback,"Steinbergsaid. Acoalitionofbusinesses,localgovernmentsandhealthgroupspushingforchangestothelawissuedastatement

praisingBrownfor"hispledgetotrytoworkoutasolutionwhileheisgovernor...ThereisstrongmomentumforreformandourcoalitionwillremainvigilanttotrytopassameaningfulCEQAmodernizationbillassoonasfeasible." Brown'sremarksfollowtheresignationinFebruaryofstateSen.MichaelRubio,theDemocraticlawmakerleadinganefforttorelaxprovisionsoftheenvironmentallaw.BrownpredictedatthetimethatRubio'sresignationcouldcomplicatehisefforttomakechangestothelaw.

TomMartella’sveryfirstexposuretotheChamberofCommercewasatamembershipmixer.IttookplaceinwhatwasthentheMontereySavingsandLoanbuildingonthecornerofMainandAlisalStreets.Hisfirstthoughtswere“I’mtheyoungestpersoninthisroom!”Forty-fouryearslateratamembershipmixerthispastFebruary,hisfirstthoughtwas“I’mtheoldestpersoninthisroom!”Onethingthatdidstayconstantduringthattime,though,hasbeenthewelcoming,friendlyattitudeoftheChamberstaff,volunteers,andboardmembers.TomhasstayedactiveanddirectlyinvolvedinvirtuallyeveryChambereventandfunctionduringallthattime.Oneofthemosthumorousoccasionswasinthelate1970’swhenaformerExecutiveDirectororderedfliersforoneofthemajoractivitiesoftheyear.Thatshelistedherhomephoneinsteadoftheofficephoneasanrsvpnumberneverregistereduntilshestartedgettingphonecalls.Thatwasn’ttoobad,butmostmembersassumedfromthenonthattheChamberhadanewnumbersoittookagoodwhileforherhomephonetostopringing! Martella’smostenduringinterestintheChamberhasbeenwiththeGovernment

RelationsCommittee.Hehasfoundtheinformationlearnedthroughthesemeetingstobethesinglegreatestsourceforcurrenteventsthatareorwillsoonaffectthebusinesscommunity.Topicscoveredarethought-provoking,evenconfrontational;thereforetheformationofpublicopinionisoftentestedatthesemeetings. BeforeservingonthecurrentChamberboard,MartellahadservedinvariouscapacitiesincludingchairoftheCommunityExpoandGovernmentRelationsCommittee.Otherrecentcommunityinvolvementincludes

membershipinRotary,PastPresidentofTheWesternStage,TheOldtownSalinasAssociation,andtheSalinasElksLodge(whereit’scalled“ExaltedRuler”).Thelistofotherorganizationshehasbeeninvolvedinencompassesabroadcross-sectionofthecommunity.MartellatakesparticularprideinhavingestablishedtheMontereyCountySpecialOlympicsprograminthelate70’s. Tomhasexperiencedtheconstantchangeintheprintindustry,ashehasownedMartellaPrintingforforty-plusyears.Onlyonethinghasremainedconstantforhimandhiscompany:a

persistent,continuouscommitmenttocustomerservice.Hebelievesthisisthemostimportantreasonforthecompany’s83yearsofsuccess. WhenTomisnotattendingChamberfunctionsorvolunteeringinotherorganizations,heenjoysdoingmasonryworkanddrivingandtinkeringwithhissportscaronnicedays.Heenjoysscubadiving,butonlyinclear,warmtropicaloceans!AthirdgenerationnativeofSalinas,heliveswithhiswifeNancy.Theirtwosons,ErikandShawn,arebothgrownandpursuingcareersinthewineandfinancialindustriesrespectively.

Meet Your Chamber BoardTom Martella


nEW MEMBERSWarpHire

ArmstrongProductionsPassionFireMedia

ABComputer

REnEWIng MEMBERSA&OSpecialtyPharmacy

AllSafeMiniStorageIIAllianceonAging

AltaVistaMortuaryAmericanRedCrossMontereyBayAreaChapter

AndrewsBlueprintARIELTheatrical

BlancoSelfStorage(KirkorianEnterprises)BookkeepingExpressBroncoVan&Storage

CaliforniaWelcomeCenter,SalinasCarlon'sFireExtinguisherSales

CenterforCommunityAdvocacyChefLee'sMandarinHouse2ChiltonandHouseAttorneys

CityofSoledadDeSerpaInvestments,LP

Driscoll'sStrawberryAssociates,Inc.FranciscanWorkersofJuniperoSerra

GreenJespersenCPA'sHartnellCollegeFoundation

HigashiFarmsJamesFHicksOD,ChristinePBatchelorOD

LaurelInnMotelLeonard'sLocker

McGilloway,Ray,Brown&KaufmanMontereyCountyWeekly

NielsenTruckingCompanyNorthMainMini-Storage

PlannedParenthoodPrimericaFinancialServices:OfficeofDoug&Ericka

GutshallResidenceInnbyMarriott-Salinas/Monterey

RobertPerkinsSalinasGolfandCountryClub

ScheelConstructionIncorporatedT.BobUemura,AttorneyAtLaw

Tarpy'sRoadhousetBelliBusinessConsulting&Advising

ValleyFabrication,Inc.Wal*MartStores,Inc.#2458

SPECIAL AnnIvERSARIESCELEBRATIng 5 YEARS

ARIELTheatricalMontereyCountyBank

CELEBRATIng 10 YEARSManpower

CELEBRATIng 15 YEARSAllSafeMiniStorageII

NielsenTruckingCompany

CELEBRATIng 40 YEARSBroncoVan&Storage

CELEBRATIng 55 YEARS!AONRiskInsuranceServicesWest,Inc.

New & Renewing MembersThe Chamber welcomes our new members, thanks all of our renewing members and

encourages our community to do business locally and with our members.

TheMontereyBayInternationalTradeAssociation(MBITA)(www.mbita.org)isanon-profitorganizationdedicatedtoprovidetradepromotionservicestotheCalifornia,U.S.andforeigncountrybusinesscommunities.Asanon-profit501c(6)Californiacorporation,MBITA’smissionisoneofjobcreationandeconomicdevelopmentthroughthedeliveryofbilateraltradepromotionandinvestmentservicesinCaliforniaandthroughouttheworld.Itistargetedpredominantlytothesmallandmid-sizedenterprise(SME)businesscommunities,bothdomesticallyandabroad.Forover18years,MBITAhasbeenaleaderinthetradepromotionservicecommunityinCalifornia.

MBITAalsoleadsatradepromotionservice,public-privatesectorintranetwithmembersexceeding140+tradepromotionserviceprofessionalsthatareemployedby30differentpublicandprivatesectortradepromotionserviceorganizationsinCalifornia,collectivelyrepresentingover60.000importers,exporters,tradepromotionserviceprovidersandprivateinvestors.

Maria Narez Insurance Agency MariaNarezInsuranceAgencyservestheinsuranceneedsofindividuals,familiesandbusinessownersinourcommunity.Gettingtherightinsurancecoverageisanimportantpartofprotectingyourpossessions,yourlifestyleandyourfamily’sfinancialfuture. OwnerMariaNarezlivesandworksinourcommunity,soshecanmeetwithclientspersonallytoensuretheygettheinsuranceprotectionthatisrightforthem.Inadditiontoofferinglife,homeandautoinsurance,MariaNarezInsuranceAgencyalsoprovidesspecialized

insuranceproductsandservicestoclientsinthefarmingandranchingcommunity. “We’resmallenoughtorespondquicklytoyourneedsandtogiveyoutheexpertattentionyoudeserve,yetbigenoughtoofferawiderangeofinsurancecoverageoptions.”(831)776-3319

INOSOTFinancialandHealthCoachingCentersbelievesyoucancreatepersonalWealthandOptimalHealth.Sowhenyoureachyourgoalsyoucanenjoylife,versusspendingyourWealthtoregainyourHealth.INOSOTworkswithyourpersonalFinancialandHealthinformation,tohelpyoubuildacustomizedINOSOT-Blueprint.Planning,Coaching,andImplementationofthisBlueprint,suchasbudgeting,saveandinvest,youcanpayoffdebt,sendyourchildtocollege,buyadreamhome,startabusiness,saveforretirementandputmoneyawayforarainy

day,andpassmoreofyourestatetoyourheirs. Bychoosingtopracticehealthiereatinghabitsandexerciseyoucancontrolyourstruggleswithweightloss,cholesterol,bloodpressure,diabetes,goutandotherproblemsassociatedwithunhealthyBMI(BodyMassIndex).(831)449-6800

GreenJespersenCPAs,locatedinMonterey,California,hasbeenservingthelocalcommunityforover30yearsbybelievinginthevalueofourrelationships.Wevieweveryclientrelationshiplikeapartnership,andtrulybelievethatoursuccessisaresultofyoursuccess. Wearecommittedtoprovidingclose,personalattentiontoourclients.Wetakeprideingivingyoutheassurancethatthepersonalassistanceyoureceivecomesfromyearsofadvancedtraining,technicalexperienceandfinancialacumen.Our

continualinvestmentoftimeandresourcesinprofessionalcontinuingeducation,state-of-the-artcomputertechnologyandextensivebusinessrelationshipsisindicativeofourcommitmenttoexcellence.www.g-jcpas.com


Spotlight on Chamber DiplomatsDaniella L. Zapata

DaniellaL.ZapataistheCommunityRelationsManagerfortheAmericanRedCrossMontereyBayAreaChapter.Inherposition,shefindsfulfillmenthelpingtheAmericanRedCrossmakeadifferenceinpeople’slives. Daniellamanagesoutreachprogramsthathelpfamiliesandorganizationspreparefordisasters.ShealsoensuresthatindividualsandfamiliesreceiveimmediateRedCrossresponsewhentragedystrikes.Shesupportstheorganizationthroughfundraising,communications,andspecialevents.Shefeelsfortunatetoworkforanorganizationthatprovidesfreeservicestoanyoneaffectedbyadisaster. Daniella,whoisaveteranoftheUnitedStatesMarineCorps,earnedaBSBAdegreefromSullivanUniversityinKentuckybeforereturninghometoSalinas.In2005,HurricanesKatrinaandRitahittheGulfCoastandDaniellainstantlyfeltthedesiretohelp.ShestartedvolunteeringfortheAmericanRedCrossandwasabletocommit6monthstoassistingthevictimsofthedisaster.UponreturninghomefromherRedCrossserviceinTexas,shewashiredastheMontereyBayAreaChapter’sHealth

andSafetyManager.Sincethen,shehasheldvariouspositionsincludingastintasInterimCEO.AnativeofMontereyCounty,DaniellalivesinSalinaswithherhusbandDannyandthreedaughtersLovea,Persais,andAudrina. DaniellaservesasadiplomatoftheSalinasValleyChamberofCommerce,wheresheenjoysengagingwithcommunitymembers,hearingtheirstoriesandfacilitatingnetworkingforthebenefitofall.DaniellacanbereachedforinformationabouttheChamberortheAmericanRedCrossbycalling(831)[email protected].

NadinePedersen(formerlyRodriguez)istheeldestof5childrenborntoJuanandClaraRodriguez.SheattendedlocalschoolsincludingHartnellandgraduatedfromSalinasHighSchoolin1994. In2004,NadinerealizedhercallingtohelpthecommunitywhenshebecametheresidentliaisonfortheCreekBridgeLuxuryApartments.Nadinequicklybecamethe“goto”personandhelpedtokeepoccupancyforthecommunityabove98%.ShewasinchargeofplanningallresidentandcommunityeventsandfunctionsforCreekBridge,includingtheHauntedHousefundraiserthathelpedraiseover$6,000forourlocalschools.

ShewaspromotedtoAssistantManagerin2008andthefollowingyear,shewaspromotedtohercurrentpositionofCommunityManager.Shecelebratesfouryearsinthatpositionthismonth. HavingbecomeaChamberDiplomatin2008,NadinerepresentstheChamberatribboncuttingsandmixersandotherevents.ShehasbeenpartoftheChamberCommunityExpocommittee,SalinasJaycees,andtheHauntedHousehostedbyCreekBridgeandbenefitingPeacockAcres.ShealsovolunteersforRelayforlife,CaliforniaRodeo,AlisalRotary,MontereyCountyReadsprogram,FerrasciLittleLeague,and2011OldTown’sPassporttoCherry’scommittee. NadinewouldnotbeabletobesoinvolvedwiththeSVCCandthecommunitywithouttheloveandsupportofherhusbandJustinandsonDevin. BeinginvolvedwiththeSalinasValleyChamberhasnotonlybeenagreatassettoherbusiness,buthashelpedbuildwonderfulandlastingrelationshipswithfriendsandcolleagues.NadineisgreatlyinvolvedinpromotingSalinasandthesurroundingareaasagreatplacetoliveandplay!

DiversityisoneoftheassetsthatgivetheCityofSalinastheopportunitytoattract,supportandfosterawideswathofbothcitizensandbusinesses.Evidenceofthiscanbeseenateveryleveloflocalgovernment,includingtheCityCouncil,cityemployeesandouryouthwhoarereadyingthemselvesfortheirfuture.WiththerecentexpansionofHartnellCollegeacademicprogramsthatwillprepare

studentstoworkincompetitivefieldsfromAstrophysicstoDieselenginerepair,ourcommunityisrespondingtocurrentindustrydemandsforskilledworkersandouryoungpeoplearebeinggiventheopportunitytoachieveadvanceddegreesinmoresubjectsthaneverbefore.TheAlisalCampusprogramsaresouniqueandimpressivethatothercountriesarelookingatsendingtheirpeopletoSalinastoattendHartnell’sprograms. OnApril18th,aceremonytookplaceannouncingthatSalinaswillstarttheprocesstobuildTatum’sGarden,aplaygroundareawhereallchildrenwithorwithouthandicapsordisabilitieswillsafelyplaytogether,sidebyside.SparkedbyTatum’sdynamicparents,Shawnand

AmandaBakker,andenjoyingplentyoflocalsupport,Salinaswillsoonhaveaone-of-a-kindplaygroundwitha“vegetablegardentheme”inSherwoodParktohonorouragricultureheritage.Itwillbethefirst“fully-inclusiveandaccessibleplaygroundtobebuiltinSalinas!”LifeastheMayordoesnotgetanybetterthanthis. TheCityCouncilwillsoontakeupthesubjectofhowtospendexcessMeasureVandEmoney,basedonrecommendationsbythecitizensontheMeasureVOversightCommitteeandwiththecommentsfromthecouncil’sFinanceCommittee.Thesesextrafundsareaone-timeshotatboostingimportantprogramsthroughoutthecity.Parkimprovements,

librarybooksandcomputers,upgradesandpaintingatvariousyouthfacilities,allwillseefundingalongwithcriticalroofrepairsattheRecCenterandSherwoodHall.Vitaltothecity’sabilitytooperateistheneedtoreplacethecoolingsystemforthecomputerroomthatessentiallyistheheartofcityoperationsandwithoutwhich,thecitywouldbeunabletoconductnecessarybusiness. MypersonalthankstothemembersofboththeCitizen’sOversightCommitteeandthosecouncilmembersandstaffwhospentliterallydozensofhoursdiscussing,consideringandworkingtogethertodeterminethemostjudicialuseofthisfunding.Youreffortsareverymuchappreciated.Welldone.

City of Salinas – In Actionby Joe Gunter, Mayor of Salinas

Nadine Pedersen


Startingwithanall-dayretreatfacilitatedbyShawDuntonfromApexAdventures,thetwentyfourmembersofClassXXXIhaveshownthemselvestobeflexible,eager-to-learn,funfolks!Thepictureshowspartoftheclassinanexercisewhichrequiredthemtolineupaccordingtoanumberorfractiontheyhadreceived,withoutusingtheireyes!DuetothegenerosityofOfficerAngelGonzalesoftheSalinasPoliceActivitesLeague,the

retreatwasheldintheSalinasArmory,whichwasthesiteofoneoflastyear'sLeadershipSalinasValleyprojects. Mondaynightclasses,whichareheldattheCentralCoastBuilder'sExchangearehostedbyExecutiveDirector(andLeadershipalumna)ChristieCromeenes.Thespaciousconferenceroomprovidesanidealvenueforgroupactivitiesandclassnightsponsorpresentations. Topicscoveredsofarintheprogramincludeteambuilding,communicationskills,projectmanagement,howtoremembernames,andleadershipeffectiveness.ResourcesfromDaleCarnegie(howtoremembernames),communicationtrainingencompassing"LearningtoListen"assessmentstrategies,andtrainingon"HowToGetYourPointAcrossin30SecondsorLess"willbeutilizedinon-camerapresentationswhicheachparticipantwilldeliveratthestudiosofKIONthankstothesponsorshipofPaulDughi,PresidentofCowlesCaliforniaMediaandanalumnusoftheLeadershipprogram. Communitygroupsmadepassionate

"pitches"totheclassforassistanceinaccomplishingprojectsbeyondthescopeoftheirorganization.Classmembersformedteamsandareintheinitialstagesofusingtheirrecentlyobtainedprojectmanagementskillstodefinetheprojects,createacriticalpathandbudgettocompleteit. Addingvaluetothetopicsandissuespresentedtotheclassistheactiveparticipationofsubjectmatterexpertswhoarecurrentlyintheclass.AmongtheexpertsisChristineDawson,DirectorofResourceDevelopmentfortheCommunityFoundationforMontereyCounty.Christinerecentlyaddedherextensiveexperiencetoapresentationonfundraisingfortheclass.NancyQuinteroPerez,alibrarianwhoworksattheCesarChavezLibrary,oftencontributesideasandsuggestionsforresourcematerialsavailablefromthelibrarytoassistclassmembersin

researchingtheirprojects.EllenWrona,PresidentofArmstrongProductions,avideoproductioncompanyandJanaGray,NewsDirectorforCentralCoastNewsbothsharedtipsandinsightswithclassmemberstopreparethemtopresent"oncamera."KathrynRamirez,aclassmemberwhocurrentlyservesasPresidentoftheSalinasUnionHighSchoolDistrictBoardofTrusteesfrequentlyurgesclassmemberstoengagewiththeschoolsandthestudentsespeciallywhentheopportunityarisestoactasinterviewcoachesforthemockjobinterviewsthateveryhighschoolstudentneedstocompleteinordertograduate. Every week brings the opportunity to learn more about leadership topics, classmates and alumni - truly a life-enhancing experience for the 24 motivated, talented future leaders of Class XXXI!

What’s Going On in Leadership Salinas Valley Class XXXI?

by Brigid McGrath Massie

New Classes Forming Now!CLASSES START JULY 10TH

Space is limited, reserve your place.Tuition Assistance Available

The Board of Vocational Nursesof California allows experienced

unlicensed healthcare workers likeCNAs, MAs, NAs, PCTs to take the

nclex-vn and become LVNs.

Call Today! 831-424-3000933 North Main Street, Suite 19 • Salinas, CA

www.tlcnursing.org

TLC’s Preparatory Challenge Course• Small Classes • Flexible Class Schedules

• 80 hour Pharmacology Course• 40 hour nclex-vn Review Course

• 26-week initial Vocational Nursing InstructionStudents thank Class Night Sponsor Hayashi & Wayland (Sherrie Isaac and Mike Briley, in the middle)

Students welcome the founders of Tatum’s Garden, Amanda and Shawn Bakker (in the middle)


Inthisongoingtighteconomywe’veallgottenusedtotighteningourbelts.Maybeyou’vecutoutaStarbucksortwo,enjoydinnerathomemoreofteninsteadofgoingout,orthinkthisyear’svacationmightbeawonderfulstay-cation.Moreandmore,weneedourdollarstogofarther.Wewanttofeelgoodabouthowwespendandthereturnwereceive.

Inmarketing,advertisingisconsideredaninvestment.Unfortunately,that’snotauniversallyacceptednotionoutsidethemarketingprofession.Theadvertisingbudgetisoftenthefirsttobecutwhencutsneedtohappen.I’marealist,soIunderstandabudgetiswhathelpskeepabusinesssolvent.Ratherthancuttingjustforthesakeofcutting,Irecommendmaximizingdollarsbymakingthemediumnuancesworkforyou. Inanutshell,andfocusingspecificallyontelevisionandradioadvertising,herearemytopsevenstrategybeliefs:1.Don’tbuyanythingjustbecauseyoulikethesalesperson,andbecarefuloffactsversuspropaganda!Makeinformeddecisionsbasedonyouraudiencedemographicsandhowaparticularstationpenetratesthatdemographic.2.MayandSeptemberarethetwomostimpactedmonthsforbroadcast.Ifyouplantoadvertiseineitherofthese

months,askyourselfwhy.Yourdollarscouldbebetterspentovertheothertenmonthsoftheyear.3.AbroadcastcalendarendsonthelastSundayofthemonth—regardlessoftheactualdate.Youcanachievethebestratesandplacementifyourschedulerunsthefirsttwoweeksofthestandardbroadcastmonth.4.Whenlookingataudiencedeliveryalsoconsiderhouseholdcume.Cume,shortfor"cumulativeaudience,"isameasurementofthetotalnumberofuniqueconsumersoveraspecifiedperiod.Ifthere’salargeaudiencebutsmallcume,youmaybeabletospendlessandachievethesameresults.5.Don’tspreadyourfrequencyouttoothincondenseyouradswithinashorterscheduletokeepthefrequencyhigh.Ifweekdaysaremostimportanttoyourbusiness,advertiseMon–Wed.Ifweekendsaremostimportant,advertiseFri–Sun.6.Eventhoughyoumayberunninga

smallamountoftotalspots,don’tbetemptedtorunthemallindaytimeorlatenighttimeslots.Sure,it’scheap,butthere’sareasonforthat.Theexceptionwouldbeifyourtargetaudiencefitsthedaytimeorlatenightviewerprofile.7.Runhighqualitycreative!Youmayhavetoinvestmore,butqualitydeliversovercheesyeverytime. IuseseveralotherstrategieswhenIdevelopamediaplan;howeverwhatrisestothetopasmostimportantwillvarydependingonthebusinessandidentifiedtargetaudience.Ifyouhavequestionsaboutthestrategiesthatarebestforyourbusiness,[email protected]’llhelpyoucreatea“reality-based”planthateliminatesthe“drama”ofuncertainty. Vickie Dixon is an associate of Moxxy Marketing, a full service marketing agency in downtown Salinas providing branding, website design, advertising, marketing strategy, PR and event management. For more info, visit getmoxxy.com.

Top Ways to Maximize Your Media Budget

by Vickie Dixon, Moxxy Marketing

Chamber CEO Paul Farmer and Diplomats Nancy Montana, Paula Hendricks-Prieur, and Karla Odell congratulate Maria and her husband on

the opening of the Maria Narez Insurance Agency at 1185 N. Main St, Salinas.

Ribbon Cuttings

If you have something to share, please contact us at

831-751-7725


Theoperationandmanagementofanybusinessisachallenge.Indeed,thereareahostofissuesandresponsibilitiesthatemployersmustfacejusttoremainuprightintoday’scompetitivemarketplace.Whilemostemployersrealizethatmonitoringandsupervisingemployeesisoneoftheirongoingandcriticalresponsibilities,whatmanyemployersdonotrealizearethepotentiallegalpitfallstheyfaceiftheyfailtoadequatelysupervisetheiremployees. Forexample,ifanemployeecommitsanegligentactduringthe“courseand

scope”ofhisorherwork-relatedactivities,itispossiblethattheemployermaybeliablefordamagesresultingfromthatnegligentact.Suchwrongfulornegligentconductbytheemployeecouldexposetheemployertocivilliability,includingtheresponsibilitytopayforallofthedamagecausedbytheemployee.Thisisknownasthedoctrineof“RespondeatSuperior,”whichisLatinfor“letthemasteranswer.”Theemployerisdeemedasamatteroflawtobeliablefortheactsofitsemployee. Anemployeewillonlybefoundtobeactinginthe“courseandscope”ofhis/heremploymentinthosesettingswheretheemployeewasactingforthegenuinebenefittotheemployer.Ontheotherhand,iftheemployeewasengagedin

a“frolicanddetour,”whichisconductthatwasnotintendedtobenefittheemployer,thentheemployerwillnotbeliableforthedamagescausedbytheemployee.Becauseemployersarenotliableforactscommittedona“frolicanddetour,”thereisoften,asyoumayhavealreadyanticipated,majortensionincasesastotheexactnatureoftheemployee’sactions.Thistensioncancreatesignificantdisruptioninongoingemployer-employeerelationships. Thepolicybasisbehindholdingemployersresponsiblefortheiremployees’actsincertaincircumstanceshasrepeatedlybeenstatedas“fosteringresponsibilityandprudenceintheemployer/employeerelationship.”Themantraisthatiftheemployerknows

ofhisorherpotentialexposuretocivilliability,heorshewillengageinmoreprudentmeasurestomakesurethathis/heremployeesactresponsiblyandwillmorecloselysupervisetheemployees.So,whatexactlyisthetake-away?Carefullydesignedpoliciesregardingpermissibleandimpermissibleemployeeconductmustbeinplace,becontinuallyandclearlycommunicatedtoemployees,andaboveall,bereligiouslyfollowed. Mr. Wagner is a member of the Noland, Hamerly, Etienne & Hoss litigation team specializing in the prosecution of wrongful death and personal injury cases involving both commercial and passenger vehicle collisions in a statewide practice. He also represents parties involved in various forms of business and contract disputes.

Employer’s Potential Liability for the Acts of Employeesby Stephen F. Wagner, Noland, Hamerly, Etienne & Hoss

A Big Month For California Taxesby Chris Megerian, Los Angeles Times

CaliforniaisprimedforastrongmonthfortaxrevenueaftertheLegislature'stopbudgetadvisorsaidTuesday,April15,wasamongthebiggestdaysfortaxcollectioninstatehistory. Thestaterakedin$2.7billioninincometaxesTuesday,accordingtothelatestfiguresfromtheLegislativeAnalyst'sOffice. Aprilisthemostcriticalmonthoftheyearforincometaxes,whichareexpectedtosupplymorethan60%ofgeneralfundrevenueforthecurrentbudget. Sofarthismonth,thestate’sincometaxrevenuehastotaled$6.02billion.TokeeppacewithtargetssetbyGov.Jerry

Brown'sadministration,theLegislativeAnalyst'sOfficesaid,thestateneeds$8.5billionforthemonth. “Withtoday’stotal,theoddsareverygoodwewillexceed"thatgoal,saidJasonSisney,adeputyattheanalyst'soffice. TheofficeplanstoupdateitsreportontaxrevenuetwiceadayduringApril.SisneysaiditwouldremainunclearforsometimewhatstrongAprilnumbersmeanforthestatebudgetinthelongrun. Forexample,hesaiditispossiblethatmorepeoplearepayingtaxesinthecurrentfiscalyearratherthantheonethatbeginsonJuly1,meaningthespikeinrevenuewillevenoutovertime.


Member News1st Capital Bank Helps Keep

Seniors Safe Thanksto1stCapitalBank,residentsoftheWindsorSkylineCareCenterinSalinas,Californiawillliveinasaferandevenmoresecureenvironment.TheBankrecentlyteamedwiththeSeniorHousingCrimePreventionFoundationtohelpprotectthoseseniorsbyfundingtheSeniorCrimestoppersprogramforresidentsofthiscarefacility. Crimeagainsttheelderlyinoursocietyisalongstanding,constantbattlethatcanbereducedandpreventedthroughtheoperationoftheSeniorCrimestoppersprograminnursinghomesandassistedlivingfacilities.SeniorCrimestoppersisacoordinatedsetofcomponentsthatworktogethertocreateazerotolerancetocrimeplatforminseniorhousingfacilities.Componentsincludepersonallockboxesfortheresidents,cashrewardsupto$1,000paidanonymouslyforinformationaboutwrongdoingofanykind,and

effective,on-goingeducationandtrainingforstaffmembersandresidents.SeniorCrimestoppershashistoricallyreducedallaspectsofcrimeinparticipatingfacilitiesby92%. FormoreinformationaboutSeniorCrimestoppers,contactTerryRookerat800-529-9096orvisitthemonthewebatwww.seniorcrimestoppers.org.

TheFirstMayor'sHousewashometoIsaacJulianHarvey,hiswifeSarahandtheirchildren:Benton,Sophronia,Josephine,andtheyoungest,Mabel.Itwasbuiltin1868.Today,itisoneofonlytenhomesthatstillexistfromearlySalinas...anditistheonlyonethatoperatesasamuseumandculturalheritagecentertointerprettheearlyhistoryofSalinas.ItisalsosignificanttothefoundationofSalinas;IsaacwasthefirstMayorandSophronia,thefirstteacherofSalinasCityElementarySchoolDistrict. TheFirstMayor'sHouseoffersstudentsfromCaliforniaStateUniversityMontereyBaytheuniqueopportunitytogainhands-onexperience.ManyarestudentsstudyingMuseumSciencefulfillingtheircommunityservicehours.Muchofthecollectionhasnotbeencataloguedcompletely.Nowthroughtheservice-learningapproachstudentslearn

standardmuseumpractices,conservationapplication,exhibitcontent,design,andinterpretation.Thishasbeenawin-winsituation. TheFirstMayor'sHouseisat20RailroadAvenueinSalinas.Learnmoreatwww.firstmayorshouse.org

First Mayor's House Teams with CSUMB Students

TheSalinasPublicLibraryisrecentlyheldaLocalAuthorsForumonApril27thattheJohnSteinbeckLibrary,locatedat350LincolnAvenueinSalinas.ThethemeoftheLocalAuthorsForumwas“Whatinspiresyou?”andeightauthorsfromtheMontereyBayareadiscussedthistopicalongwiththeirbackgroundandworks.JoininguswereHenryEisemann,LisaEisemann,JamesGolden,ElizabethMurray,KellyParra,JennyShen,BridgettSpicer,andAnneYlvisaker. HenryEisemannistheauthorthechildrens’booksSu-SutheFremontSchoolPanda,His/HertheShySerpent,Steinbeck’sStreets,ThenandNow,andfourHump-FreetheWhaleBooks.Mr.EisemannwasborninSalinasjustsixdoorsdownfromtheSteinbeckHouse,attendedschoolinSalinasandisaretiredschoolteacher.AfterhisretirementhehadbooktoursalloverCalifornia,Canada,Hawaii,andtheSovietUnion.HehastaughtcreativewritingforchildrenandadultsatHartnellCollegeandCuestraCollege.Henowenjoystendinghisshowgardensandbeinganinn-keeper.

LisaEisemannhaswrittenmanybooksaboutSalinas.Herfirstbook,TheFirstPolicewoman,AHistoryoftheSalinasPoliceDepartment,isahistoryoftheSalinaspolicedepartmentthatincludeshergrandmotherwhowasthefirstpolicewomaninSalinas.ShealsowroteMurderinSalinas,Books1,2,and3aboutSalinasmurderstoriesoftruecases,manyofwhichareunsolved.LisaEisemannismarriedtothecurrentmayorofSalinas,isalicensedprivateinvestigator,andownstheSalinasSchoolofDancewheresheteachesballet,tap,jazzandIrishdancingtohundredsofstudentseachweek.ForMoreinformationcall831.758.7311orvisittheLibrarysite:www.salinaspubliclibrary.org

Salinas Public Library Presents Local Authors Forum

“IorderedmyfliersfortheStreetFair(over1,000)throughtheChamberOfficeDepotProgram.Mybillcameto$136.00,buttheChamberProgramdiscounttookmytotaldownto$37.00!ThiswasanexcellentshowofhowtheChamber&OfficeDepotareworkingtogethertomakelifejustabiteasierforbusinesses.ThankyouverymuchandIwilldefinitelycontinuegettingmybusinesssuppliesfromOfficeDepot.”-PeterCarrube Chambermembersreceiveupto70%offcopy&printneedsand40%offfinishing,aswellas60%offalistof195businessessentialsand5%offmost

everythingelse.ThisprogramisFREEandexclusivetoChambermembers.Seehowmuchyousave! Tosignupfortheprogram,visitwww.SaveAtOfficeDepot.com/SalinasChamber)

Chamber Office Depot Program The savings are real!


Tasty lunch = happy people. April’s Connect at Lunch was at BJ’s Restaurant, 1730 North Main Street.

It looks like everyone is absolutely captivated by Angel Garibaldo, Marketing & Membership Director. “Look into my eyes!”

Post Foreclosure Liability For Waste Of Property

by Patrick Casey, L+G, LLP Californiahasstrictstatutesthatsignificantlyrestrictapropertyowner’sliabilityforanydeficiencyonaloanafterthelenderhasnon-judiciallyforeclosedontheproperty.Thereareverylimitedexceptionsthatallowalendertopursueaborrowerforpaymentafteranon-judicialforeclosure,oneofwhichisaborrowerhavingcommittedwastetotheproperty.AnewCaliforniacaseprovidessomeguidanceastowhenaborrowermaybeliableforwasteoftheproperty. Inthiscase,thedefendantpurchasedacommercialpropertyfromtheplaintiff.Thedefendantsignedapromissorynotetotheplaintiffandthenotewassecuredbyadeedoftrustrecordedagainsttheproperty.Whenthepurchaseoccurred,therewasabuildingontheproperty

thatwasingoodcondition.Thedefendantthendemolishedtheexistingbuildingandintendedtodevelopthepropertyintoamixeduseproject. Thedefendanteventuallystoppedmakingpaymentsonthepromissorynote.Theplaintiffthenforeclosedonthepropertyandatthattime,thepropertywasworthlessthantheoutstandingbalancedueonthepromissorynote.Theplaintiffsuedthedefendantforbadfaithwasteandallegedthatthedefendanthadcommittedwastebydemolishingthebuildingandtherebyreducingtheproperty’svalue.Thedefendantsucceededinhavingthetrialcourtdismissthecasebaseduponthedefendant’sargumentthattherewasnoevidenceofanyimproperintent

todemolishthebuildingbecausethedefendanthadintendedtobuildanewbuildingontheproperty(whichconstructionneveractuallyoccurred). TheplaintiffappealedtotheCaliforniaAppellateCourtandtheAppellateCourtoverturnedthetrialcourt’sdecision.TheAppellateCourtdeterminedthat“anywastethatisnotcommittedsolelyorprimarilyasaresultoftheeconomicpressuresofamarketdepressionqualifiesas‘badfaith’waste.”Aborrowerisnotliableforwasteofapropertyifthewasteoccurredbecauseofarecessionorasignificantdropinpropertyvalues.However,ifapurchaserfailedtomaintainthepropertyforanyotherreasons,thenalendermightbeabletomaintainacaseagainsttheborrowerforbadfaithwaste.

TheAppellateCourtdeterminedthattheplaintiffdidnotneedtoshowthatdefendantactedmaliciouslyorrecklesslyinitsactionsontheproperty.Inthiscase,thedefendantdemolishedthebuildingbecausetheyintendedtobuildanewbuildingontheproperty.Thiswasavoluntaryactionbaseduponthedefendant’sintendeduseofthepropertyandnotbecauseof“economicpressuresofamarketdepression.”Therefore,theAppellateCourtallowedtheplaintifftoproceedwithalawsuitagainstthedefendantforbadfaithwaste. This column is written by Patrick Casey, who is an attorney with the L+G, LLP law firm. You may contact the author at (888) 757-2444 or [email protected].

April Networking Mixer- sponsored by Noland, Hamerly, Etienne & Hoss


May Monthly Networking Mixer – 5/16/13

The Salinas Valley Chamber Monthly Networking Mixers are held on the THIRD THURSDAYS OF THE MONTH from 5:30-7:30pm. May’s event is co-hosted by Scudder Roofing and will take place

at Voices for Children, 945 S Main St Suite 107, Salinas

Featured Non-Profit is Voices for Children.We were talking about it around the water cooler and you know…

this mixer just wouldn’t be the same without you there!

“I’m intrigued – tell me more!” Please visit the Chamber website to

register for any of these events, or contact the Chamber for more info.

(831) 751-7725 or [email protected]

DATE TIME EVENT EVENTTYPE LoCATIoNThursday,May2,2013 7:30am-8:30am GovernmentRelationsCommittee GRCCommittee SalinasValleyChamberoffice 119E.AlisalSt.Salinas

Thursday,May02,2013 5pm WarpHire RibbonCutting 659AbregoStreet,Suite5,Salinas

Tuesday,May07,2013 12pm-1pm SteinbeckHouse ConnectatLunch 132CentralAvenue,Salinas

Wednesday,May08,2013 11:30am-1pm LunchandLearn-DigitalMarketing LunchandLearn SalinasValleyChamberoffice

Thursday,May09,2013 11am-1:30pm IMPoWERLuncheon IMPoWER CorraldeTierraCountryClub 81CorraldeTierraRoad

Thursday,May09,2013 5:30pm-7:30pm AllChamberMixer JointMixer LagunaSeca (duringAmericanLeMansMontereyevent)

Tuesday,May14,2013 6-7pm Italy:SpecialTravelPresentation Trip SalinasValleyChamberoffice

Wednesday,May15,2013 5pm-6pm PinnacleHealthCare RibbonCutting 947BlancoCircleSuiteA,Salinas

Thursday,May16,2013 7:30am-8:30am GovernmentRelationsCommittee GRCCommittee SalinasValleyChamberoffice

Thursday,May16,2013 5:30pm-7:30pm MonthlyNetworkingMixer- Mixer 945SMainStSuite107,Salinas VoicesforChildren/ScudderRoofing

Monday,May20,2013 12:00pm-1:00pm DiplomatMeeting Committee SalinasValleyChamberoffice

Tuesday,May21,2013 5pm-6pm EmbassySuitesMontereyBay RibbonCutting 1441CanyonDelRey,Seaside

Tuesday,June25,2013 7:30am-10:30am AffordableHealthcareActWorkshop Education EmbassySuites (withEAC) 1441CanyonDelReyBlvd,Seaside

Thursday,July11,2013 5pm-6pm ArmstrongProductions RibbonCutting 210CapitolSt.#10,Salinas

Upcoming Events


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