Download - Chamber Twitter Presentation

Transcript
Page 1: Chamber Twitter Presentation
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What Twitter IsIt’s a tool that makes it easy to converse with people right now in 140 characters or less.

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What Twitter Is Not

• Promo platform for your 5% off discount.

• It isn't your space to sell.

• It isn't your place be annoying.

• It isn't your place.

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“It’s Our Space”

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What Twitter Is….

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What Twitter Is….

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What Twitter Is….

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What Twitter Is….

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What Twitter Is….

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What Did You Learn?

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What Is Your Strategy?

• To listen to what people are saying about…

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What Is Your Strategy?

• To listen to what people are saying about…

• To do market research.

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What Is Your Strategy?

• To listen to what people are saying about…

• To do market research.

• To keep others updated in your industry (news).

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What Is Your Strategy?

• To listen to what people are saying about…

• To do market research.• To keep others updated in

your industry (news).• To find out how you can

serve your customers better.

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What Is Your Strategy?

• To provide customer service.

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What Is Your Strategy?

• To provide customer service.

• To meet new people.

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What Is Your Strategy?

• To provide customer service.

• To meet new people.• To support current

customers.

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What Is Your Strategy?

• To provide customer service.

• To meet new people.• To support current

customers.• To reach out to new

prospects.

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Key To Success!

The most important

rule is this:

ENGAGE your followers.

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Master Twitter in 10 Minutes or Less

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Home

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Home - Dashboard

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@username

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Direct Messages (DM)

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Favorites

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Profile

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Tweet

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What To Tweet About?

•Spam•Self-promotion•Pointless babble•Conversational•News•Pass-along value

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Re-tweet

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Followers (aka. Tweeps)

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Hashtags (#)

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URL Shorteners

Fromhttp://www.imediaconnection.com/content/24109.asp

Tohttp://ff.im/-6ODjk

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URL Shorteners•Bit.ly•Tinyurl.com•Cli.gs

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Let’s Get Started!

• search.twitter.com

• search.twitter.com/advanced

• backtweets.com• collecta.com• twitterfall.com• tweetmeme.com• tweetvolume.com

• Your name• Business name• Product• Service• Competition• Interests

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Make Listening Easy•tweetbeep.com•iGoogle/RSS

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Choose a Name

•Use your real name/business name.

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Choose a Name

•Use your real name/business name.

•Case doesn’t matter.

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Choose a Name

•Use your real name/business name.

•Case doesn’t matter.•Short is good.

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Choose a Name

•Use your real name/business name.

•Case doesn’t matter.•Short is good.•Avoid numbers and underscores.

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Go!

•Open browser.•Type in twitter.com/username - e.g. twitter.com/bobpotter; twitter.com/hillsborochamber

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Followers

“I saw someone with 18,346 followers, I

have 12.”

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Finding People to Follow

•twellow.com/twellowhood•exectweets.com•mrtweet.com•twestival.com•search.twitter.com

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Following Back

No, you don’t have to follow everyone who

follows you.

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My 4 Step Guide1. View their profile.2. View their tweets.3. Followers vs. Following

ratio.4. What industry are they in?

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Tips on Starting Out

•Look for meaningful people to connect to & follow them.

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Tips on Starting Out

•Look for meaningful people to connect to & follow them.

•Don’t follow too many people at one time.

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Tips on Starting Out

•Look for meaningful people to connect to & follow them.

•Don’t follow too many people at one time.

•When someone follows you back, thank them.

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Tips on Starting Out

•Look for meaningful people to connect to & follow them.

•Don’t follow too many people at one time.

•When someone follows you back, thank them.

•Look for ways to connect (that’s what networking is about).

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Twicks and Twips

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www.twitapps.com

Receive email updates when some Replies or

Follows you.

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www.twitpic.com

Post a picture to your Twitter account using

Twitpic.

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www.strawpollnow.comwww.twtpoll.com

Ask your tweeps to vote on your custom

poll.

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www.twtvite.com

Create an event invite.

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www.twtqpon.com

Create coupons to distribute on Twitter.

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www.hootsuite.com

Keep track of everything on Twitter in one handy space.

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Questions

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Will Twitter For Food

Have questions? Contact me.

Bob Pottertwitter.com/[email protected]