Casting Off Our Desktop ShacklesJason Grigsby • @grigs • cloudfour.com
Slides: bit.ly/shackles-wvpdx
http://www.flickr.com/photos/theroadisthegoal/372137752/
Follow along@grigs_talks
bit.ly/shackles-wvpdx
After event: @grigs
http://www.flickr.com/photos/stevegarfield/4247757731/
"ere is no mobile web.
http://www.flickr.com/photos/robboudon/6035811624/
I’m con#icted.
http://www.flickr.com/photos/tudor/4324056624/
"ere are valid reasons to question mobile context.
And despite that, I can’t help but feel…http://www.flickr.com/photos/bourguiboeuf/5364614975/
http://www.flickr.com/photos/lintmachine/2306383943/
We’re limiting ourselves.
http://www.flickr.com/photos/quinnanya/4599750124/
1. Mobile doesn’t mean taking things away.
How Do I Add an RSS Feed to My RSS Reader?
Don’t Skip Core Functionality
1024 x 768: Still No Way to Add RSS
URLs should go to content, not mobile home.
Why go to the desktop web?
Great mobile site. Good luck $nding it.
But if there’s one thing I’ve learned in observing people on their mobile devices, it’s that they’ll do anything on mobile if they have the need.
Write long emails? Check. Manage complex sets of information? Check. And the list goes on.
If people want to do it, they’ll do it on mobile -especially when it’s their only or most convenient option.
—Luke Wroblewskilukew.com/ff/entry.asp?1333
http://www.flickr.com/photos/emmacox/6095336904/
http://www.flickr.com/photos/brunauto/5062644167/
2. Our vision of mobile context is often wrong.
80% during misc downtime
76% while waiting in lines
62% while watching TV
69% for point of sale research
http://www.flickr.com/photos/missmeng/5327470961
TMI: 39% use phone on the toilet.
Yes, we can’t know the mobile context.
http://www.flickr.com/photos/timcaynes/158599960/
But that doesn’t mean mobile isn’t unique and powerful.
http://www.flickr.com/photos/sparktography/2485147794/
Mobile as the 7th Mass Media?
1. Printing press
http://www.flickr.com/photos/buschap/3917984966/
2. Recordings
http://www.flickr.com/photos/taviona/278461610/
3. Cinema
http://www.flickr.com/photos/m4tik/4687194723/
4. Radio
http://www.flickr.com/photos/kt/249301268/
5. Television
http://www.flickr.com/photos/simon_aughton/2178768452/
6. Internet
http://www.flickr.com/photos/lecates/454787692/
7. Mobile
http://www.flickr.com/photos/djwudi/382030798/
Mobile’s Eight Unique Abilities
http://www.flickr.com/photos/pedestriantype/4789244416/
http://www.flickr.com/photos/fchouse/2829381653/
1. PERSONAL
63% do not share phone
2. PERMANENTLY CARRIED
~50% of US admit to sleeping with phone
http://www.flickr.com/photos/kk/3615287378/
3. ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/
4. BUILT-IN PAYMENT CHANNEL
5. CREATIVE IMPULSE
http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/
http://www.flickr.com/photos/memotions/259656126/
6. ACCURATE MEASUREMENT
http://www.flickr.com/photos/mythoto/1234638761/7. SOCIAL CONTEXT
8. AUGMENTED REALITY
http://issuu.com/mkparsley/docs/ikea
Mobile is the most borg-like technology we’ve ever seen
Inspiring
http://www.flickr.com/photos/asphericlens/5661878892/
“When a new medium borrows from an existing one, some of what it borrows makes sense, but much of the borrowing is thoughtless, ‘ritual’, and often constrains the new medium. Over time, the new medium develops its own conventions, throwing off existing conventions that don’t make sense.”
—John Allsopp, Dao of Web Design
What are we borrowing from the previous medium—the PC Internet—that doesn’t make sense for mobile?
And can an article written for a previous medium really be the key to a new one?
“"e history of mobile phones has been a long slow process of copying what works on the desktop and then sheepishly realizing that it just doesn’t quite work right.”
—Scott Jenson
320 px
Too much focus on the smaller screen.
TV resolution reinforces this idea1980 px
1080
px
This is HDTV
Why do we need to look at our phones to get directions?
One vibration for left.Two for right.
http://www.flickr.com/photos/williamhook/4225307113
Old saying in mobile:
Asia is two years ahead…
http://www.flickr.com/photos/romainguy/3673700251/
of Europe which is two years ahead…
http://www.flickr.com/photos/djou/2079730487
of the United States.
http://www.flickr.com/photos/davearquati/459024208/
“My impression is that there was no computers anymore. Only tablets and phones.”
“Some Apple devices, but not that much. Most of the smartphones are Samsung and HTC phones (no surprise here), but also a *lot* of feature phones and not-that-smart-phones (old smart phones). ”
It’s fairly certain that the highest-value use will stay predominantly on desktop.—Jakob Nielsen
http://www.flickr.com/photos/dplanet/82899080/
Most complex tasks have vastly better user experience on the desktop and thus will be performed there. I'm talking anything from researching your next car purchase to learning about a new medical condition (and its associated pharmaceuticals) to managing your investment portfolio. Yes, you might enter a stock trade with your broker's mobile app, but you'll research new mutual funds on the desktop.
—Jakob Nielsen
http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Dec2010.pdf
Unlimited Voice, Text and Web for $40/mo.
http://www.flickr.com/photos/acaben/541334636/
"e Post-PC Era Didn’t Start with the iPad
It started in Asia with mobile phones and spread to developing countries.
http://www.flickr.com/photos/jamesjustin/3914923307
Connections(millions) % Total YoY
Growth % Largest Market
Asia-Pacific 3,019 50% 17% China (961M)
Africa 648 11% 18% Nigeria (99M)
Americas 627 10% 11% Brazil
E.Europe 541 9% 6% Russia (231M)
W.Europe 539 9% 3% Germany (112M)
USA/Canada 367 6% 9% USA (340M)
Middle East 330 5% 11% Iran (82M)
World 6,071 100% 13%
GSMA Predictions for End of 2011
Officially #2 mobile region.
“Out of every 100 people, 65 have some form of mobile connectivity.”
Africa has more in common with Asia than Asia does with the United States.
http://www.flickr.com/photos/ict4d/3068105816/
slideshare.net/CMSummit/ms-internet-trends060710final
nytimes.com/2011/04/18/technology/18mobile.html
"anks Steve Souders!
nytimes.com/2011/04/18/technology/18mobile.html
"anks Steve Souders!
20% of Kenya’s GDP sent through mobile banking.
http://www.flickr.com/photos/kiwanja/3169447879
We often get asked how much to add mobile to desktop. It should be the opposite.
http://www.flickr.com/photos/stephenhackett/3728570312
Mobile is the most important technology since the printing press.
http://www.flickr.com/photos/rhadley/3527304106/
UN urging more mobile for developing countries.
A 2005 London Business School study
found that for every additional 10 mobile
phones per 100 people in a developing
country, GDP rises by 0.5%.
http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-micro#nance-farming
Saffron uprising
Cellscope puts microscopes in remote areas.
World changing tech. Not just for the affluent.
Afghan Women Tolerate Beating for Cell Phones in Emerging Market
Tanzanian farmers report improved yields via SMS
3 million poor in Africa and South Asia to gain access to mobile phone numbers
India Turns to Mobile Phones in Bid to Improve Vaccination Rate
U.N. plan provides mobile numbers to poor with Cloud Number
Information helps combat food insecurity in Kenya
Cambodia: Using text messaging as weapon in malaria war
Android Phones Help Poor Farmers in Uganda
World changing tech. Not just for the affluent.
Want more? Textually.org
Support MobileActive.org
http://dstorey.tumblr.com/post/10045571079/mobiledominance
According to California-based mobile-banking
innovator Carol Realini, executive chairman of
Obopay: “Africa is the Silicon Valley of
banking. "e future of banking is being de#ned
here… It’s going to change the world.”
http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-micro#nance-farming
http://www.flickr.com/photos/whiteafrican/2888960873
And really, is the United States that different?
Or is the story simply not being told?http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-only
Understanding mobile as the primary and sometimes only device…
http://www.flickr.com/photos/e4a-2030/5106562313
is difficult when we spend so much time on our PCs.
http://www.flickr.com/photos/goobi/4021009835/
Word Lens
A9 Flow Powered by Amazon
Polar Rose. Bought by Apple.
27
• Location detection: GPS, WiFi, cell towers
• Orientation: direction from a digital compass
• Device positioning & motion: from an accelerometer
• Audio: input from a microphone; output to speaker
• Video & image: capture/input from a camera
• Device connections: through Bluetooth between devices
• Proximity: device closeness to physical objects
• Ambient Light: light/dark environment awareness
• RFID reader: identify & track objects with broadcasted identifiers
• Multi-touch sensors
• Haptic feedback: “feel” different surfaces on a screen
• Biometrics: retinal, fingerprint, etc.
• Push: real-time notifications “instant” to user
Sensor Capabilities
We’re just scratching the surface of what these sensors can do.
Highly recommend Luke Wroblewski’s First Person User Experience Presentation at http://www.lukew.com/presos/preso.asp?21
Is there a mobile web?
http://www.flickr.com/photos/robboudon/6035811624/
http://www.flickr.com/photos/robboudon/6035811624/
Is mobile a new mass media?
http://www.flickr.com/photos/robboudon/6035811624/
What about mobile web?
If mobile is a new medium, then the mobile web is a bit of a half-breed – it is part mobile medium and part internet medium so it inherits traits from both.
—Tim Kadlec
http://www.flickr.com/photos/meredithfarmer/377846740/
A common element in many of the more futuristic stories are devices that are most comparable to mobile phones – always with you, always on. "ey don’t stop there though. "ey respond to context of environment and adapt based on the users behavioral history – they create a truly personalized and responsive user experience regardless of the situation.
—Tim Kadlec
A common element in many of the more futuristic stories are devices that are most comparable to mobile phones – always with you, always on. "ey don’t stop there though. "ey respond to context of environment and adapt based on the users behavioral history – they create a truly personalized and responsive user experience regardless of the situation.
—Tim Kadlec
Where have I heard this recently?
Upcoming Zombie Apocalypse of Devices
http://www.flickr.com/photos/adactio/6301799843
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
Just-in-time interaction
http://www.slideshare.net/scottjenson/mobile-apps-must-die
native apps
tool
infotainment
shopping
tool
Our apps o!er the best experience...(so please download, install and keep them updated, just in case that time comes...we promise you won’t regret it)“
today’s just in case web + apps(now with added experience)
web site
products
corporate
jobsinvestor
support
tools
PR
brand
shopping
social infotainment
news
information
"anks to Stephanie Rieger for these brilliant slides. http://www.slideshare.net/yiibu/reset-the-web
...but I don’t want to own your app, I want to own the possibility
space of your app.
Paraphrased from Mike Kuniavsky @ Webdirections South http://www.flickr.com/photos/zenilorac/698514624
http://www.slideshare.net/yiibu/reset-the-web
tomorrow's just in time web(because everything is connected)
smart thing
tools
information
support
Like+
I’d like to use whatever device I haveon-hand to learn more about this thing/tool/service/place (right here and right now)...please show me what I can do.
http://www.slideshare.net/yiibu/reset-the-web
http://www.flickr.com/photos/keepwaddling1/3048726936/
...a world where our devices load applications opportunisticallyas we need them, in real time.
The technological model for this...is web pages. But these will be web pages with advanced functionality that can be accessed seamlessly from remote or local networks—and evenfrom other mobile devices.
“- Scott Jenson on Forbes: Apps are over
http://www.slideshare.net/yiibu/reset-the-web
We look at mobile as a small screen version of the our computers…
http://www.flickr.com/photos/bendodson/3367856091
when we should be looking at mobile as so much more.
http://www.flickr.com/photos/whiteafrican/3401121885
BIGTHINK
Jason Grigsby • @grigs • cloudfour.comSlides: bit.ly/shackles-wvpdx
We wrote a book. WebVisions has on sale.
We wrote a book. WebVisions has on sale.
Mobile Portland
Monday, 6pm
Jason Grigsby • @grigs • cloudfour.comSlides: bit.ly/shackles-wvpdx
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