Casting Off Our Desktop ShacklesJason Grigsby • @grigs • cloudfour.com

Slides: bit.ly/shackles-wvpdx

http://www.flickr.com/photos/theroadisthegoal/372137752/

Follow along@grigs_talks

bit.ly/shackles-wvpdx

After event: @grigs

http://www.flickr.com/photos/stevegarfield/4247757731/

"ere is no mobile web.

http://www.flickr.com/photos/robboudon/6035811624/

I’m con#icted.

http://www.flickr.com/photos/tudor/4324056624/

"ere are valid reasons to question mobile context.

And despite that, I can’t help but feel…http://www.flickr.com/photos/bourguiboeuf/5364614975/

http://www.flickr.com/photos/lintmachine/2306383943/

We’re limiting ourselves.

http://www.flickr.com/photos/quinnanya/4599750124/

1. Mobile doesn’t mean taking things away.

How Do I Add an RSS Feed to My RSS Reader?

Don’t Skip Core Functionality

1024 x 768: Still No Way to Add RSS

URLs should go to content, not mobile home.

http://xkcd.com/869/

Why go to the desktop web?

Great mobile site. Good luck $nding it.

But if there’s one thing I’ve learned in observing people on their mobile devices, it’s that they’ll do anything on mobile if they have the need.

Write long emails? Check. Manage complex sets of information? Check. And the list goes on.

If people want to do it, they’ll do it on mobile -especially when it’s their only or most convenient option.

—Luke Wroblewskilukew.com/ff/entry.asp?1333

http://www.flickr.com/photos/emmacox/6095336904/

http://www.flickr.com/photos/brunauto/5062644167/

2. Our vision of mobile context is often wrong.

80% during misc downtime

76% while waiting in lines

62% while watching TV

69% for point of sale research

http://www.flickr.com/photos/missmeng/5327470961

TMI: 39% use phone on the toilet.

Yes, we can’t know the mobile context.

http://www.flickr.com/photos/timcaynes/158599960/

But that doesn’t mean mobile isn’t unique and powerful.

http://www.flickr.com/photos/sparktography/2485147794/

Mobile as the 7th Mass Media?

1. Printing press

http://www.flickr.com/photos/buschap/3917984966/

2. Recordings

http://www.flickr.com/photos/taviona/278461610/

3. Cinema

http://www.flickr.com/photos/m4tik/4687194723/

4. Radio

http://www.flickr.com/photos/kt/249301268/

5. Television

http://www.flickr.com/photos/simon_aughton/2178768452/

6. Internet

http://www.flickr.com/photos/lecates/454787692/

7. Mobile

http://www.flickr.com/photos/djwudi/382030798/

Mobile’s Eight Unique Abilities

http://www.flickr.com/photos/pedestriantype/4789244416/

http://www.flickr.com/photos/fchouse/2829381653/

1. PERSONAL

63% do not share phone

2. PERMANENTLY CARRIED

~50% of US admit to sleeping with phone

http://www.flickr.com/photos/kk/3615287378/

3. ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/

4. BUILT-IN PAYMENT CHANNEL

5. CREATIVE IMPULSE

http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/

http://www.flickr.com/photos/memotions/259656126/

6. ACCURATE MEASUREMENT

http://www.flickr.com/photos/mythoto/1234638761/7. SOCIAL CONTEXT

8. AUGMENTED REALITY

http://issuu.com/mkparsley/docs/ikea

Mobile is the most borg-like technology we’ve ever seen

Inspiring

http://www.flickr.com/photos/asphericlens/5661878892/

“When a new medium borrows from an existing one, some of what it borrows makes sense, but much of the borrowing is thoughtless, ‘ritual’, and often constrains the new medium. Over time, the new medium develops its own conventions, throwing off existing conventions that don’t make sense.”

—John Allsopp, Dao of Web Design

What are we borrowing from the previous medium—the PC Internet—that doesn’t make sense for mobile?

And can an article written for a previous medium really be the key to a new one?

“"e history of mobile phones has been a long slow process of copying what works on the desktop and then sheepishly realizing that it just doesn’t quite work right.”

—Scott Jenson

320 px

Too much focus on the smaller screen.

TV resolution reinforces this idea1980 px

1080

px

This is HDTV

Why do we need to look at our phones to get directions?

One vibration for left.Two for right.

http://www.flickr.com/photos/williamhook/4225307113

Old saying in mobile:

Asia is two years ahead…

http://www.flickr.com/photos/romainguy/3673700251/

of Europe which is two years ahead…

http://www.flickr.com/photos/djou/2079730487

of the United States.

http://www.flickr.com/photos/davearquati/459024208/

“My impression is that there was no computers anymore. Only tablets and phones.”

“Some Apple devices, but not that much. Most of the smartphones are Samsung and HTC phones (no surprise here), but also a *lot* of feature phones and not-that-smart-phones (old smart phones). ”

It’s fairly certain that the highest-value use will stay predominantly on desktop.—Jakob Nielsen

http://www.flickr.com/photos/dplanet/82899080/

Most complex tasks have vastly better user experience on the desktop and thus will be performed there. I'm talking anything from researching your next car purchase to learning about a new medical condition (and its associated pharmaceuticals) to managing your investment portfolio. Yes, you might enter a stock trade with your broker's mobile app, but you'll research new mutual funds on the desktop.

—Jakob Nielsen

http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Dec2010.pdf

Unlimited Voice, Text and Web for $40/mo.

http://www.flickr.com/photos/acaben/541334636/

"e Post-PC Era Didn’t Start with the iPad

It started in Asia with mobile phones and spread to developing countries.

http://www.flickr.com/photos/jamesjustin/3914923307

Connections(millions) % Total YoY

Growth % Largest Market

Asia-Pacific 3,019 50% 17% China (961M)

Africa 648 11% 18% Nigeria (99M)

Americas 627 10% 11% Brazil

E.Europe 541 9% 6% Russia (231M)

W.Europe 539 9% 3% Germany (112M)

USA/Canada 367 6% 9% USA (340M)

Middle East 330 5% 11% Iran (82M)

World 6,071 100% 13%

GSMA Predictions for End of 2011

Officially #2 mobile region.

“Out of every 100 people, 65 have some form of mobile connectivity.”

Africa has more in common with Asia than Asia does with the United States.

http://www.flickr.com/photos/ict4d/3068105816/

slideshare.net/CMSummit/ms-internet-trends060710final

nytimes.com/2011/04/18/technology/18mobile.html

"anks Steve Souders!

nytimes.com/2011/04/18/technology/18mobile.html

"anks Steve Souders!

20% of Kenya’s GDP sent through mobile banking.

http://www.flickr.com/photos/kiwanja/3169447879

We often get asked how much to add mobile to desktop. It should be the opposite.

http://www.flickr.com/photos/stephenhackett/3728570312

Mobile is the most important technology since the printing press.

http://www.flickr.com/photos/rhadley/3527304106/

UN urging more mobile for developing countries.

A 2005 London Business School study

found that for every additional 10 mobile

phones per 100 people in a developing

country, GDP rises by 0.5%.

http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-micro#nance-farming

Saffron uprising

Cellscope puts microscopes in remote areas.

World changing tech. Not just for the affluent.

Afghan Women Tolerate Beating for Cell Phones in Emerging Market

Tanzanian farmers report improved yields via SMS

3 million poor in Africa and South Asia to gain access to mobile phone numbers

India Turns to Mobile Phones in Bid to Improve Vaccination Rate

U.N. plan provides mobile numbers to poor with Cloud Number

Information helps combat food insecurity in Kenya

Cambodia: Using text messaging as weapon in malaria war

Android Phones Help Poor Farmers in Uganda

World changing tech. Not just for the affluent.

Want more? Textually.org

Support MobileActive.org

http://dstorey.tumblr.com/post/10045571079/mobiledominance

According to California-based mobile-banking

innovator Carol Realini, executive chairman of

Obopay: “Africa is the Silicon Valley of

banking. "e future of banking is being de#ned

here… It’s going to change the world.”

http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-micro#nance-farming

http://www.flickr.com/photos/whiteafrican/2888960873

And really, is the United States that different?

Or is the story simply not being told?http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-only

Understanding mobile as the primary and sometimes only device…

http://www.flickr.com/photos/e4a-2030/5106562313

is difficult when we spend so much time on our PCs.

http://www.flickr.com/photos/goobi/4021009835/

Word Lens

A9 Flow Powered by Amazon

Polar Rose. Bought by Apple.

27

• Location detection: GPS, WiFi, cell towers

• Orientation: direction from a digital compass

• Device positioning & motion: from an accelerometer

• Audio: input from a microphone; output to speaker

• Video & image: capture/input from a camera

• Device connections: through Bluetooth between devices

• Proximity: device closeness to physical objects

• Ambient Light: light/dark environment awareness

• RFID reader: identify & track objects with broadcasted identifiers

• Multi-touch sensors

• Haptic feedback: “feel” different surfaces on a screen

• Biometrics: retinal, fingerprint, etc.

• Push: real-time notifications “instant” to user

Sensor Capabilities

We’re just scratching the surface of what these sensors can do.

Highly recommend Luke Wroblewski’s First Person User Experience Presentation at http://www.lukew.com/presos/preso.asp?21

Is there a mobile web?

http://www.flickr.com/photos/robboudon/6035811624/

http://www.flickr.com/photos/robboudon/6035811624/

Is mobile a new mass media?

http://www.flickr.com/photos/robboudon/6035811624/

What about mobile web?

If mobile is a new medium, then the mobile web is a bit of a half-breed – it is part mobile medium and part internet medium so it inherits traits from both.

—Tim Kadlec

http://www.flickr.com/photos/meredithfarmer/377846740/

A common element in many of the more futuristic stories are devices that are most comparable to mobile phones – always with you, always on. "ey don’t stop there though. "ey respond to context of environment and adapt based on the users behavioral history – they create a truly personalized and responsive user experience regardless of the situation.

—Tim Kadlec

A common element in many of the more futuristic stories are devices that are most comparable to mobile phones – always with you, always on. "ey don’t stop there though. "ey respond to context of environment and adapt based on the users behavioral history – they create a truly personalized and responsive user experience regardless of the situation.

—Tim Kadlec

Where have I heard this recently?

Upcoming Zombie Apocalypse of Devices

http://www.flickr.com/photos/adactio/6301799843

http://www.slideshare.net/scottjenson/mobile-apps-must-die

http://www.slideshare.net/scottjenson/mobile-apps-must-die

http://www.slideshare.net/scottjenson/mobile-apps-must-die

http://www.slideshare.net/scottjenson/mobile-apps-must-die

http://www.slideshare.net/scottjenson/mobile-apps-must-die

http://www.slideshare.net/scottjenson/mobile-apps-must-die

http://www.slideshare.net/scottjenson/mobile-apps-must-die

Just-in-time interaction

http://www.slideshare.net/scottjenson/mobile-apps-must-die

native apps

tool

infotainment

shopping

tool

Our apps o!er the best experience...(so please download, install and keep them updated, just in case that time comes...we promise you won’t regret it)“

today’s just in case web + apps(now with added experience)

web site

products

corporate

jobsinvestor

support

tools

PR

brand

shopping

social infotainment

news

information

"anks to Stephanie Rieger for these brilliant slides. http://www.slideshare.net/yiibu/reset-the-web

...but I don’t want to own your app, I want to own the possibility

space of your app.

Paraphrased from Mike Kuniavsky @ Webdirections South http://www.flickr.com/photos/zenilorac/698514624

http://www.slideshare.net/yiibu/reset-the-web

tomorrow's just in time web(because everything is connected)

smart thing

tools

information

support

Like+

I’d like to use whatever device I haveon-hand to learn more about this thing/tool/service/place (right here and right now)...please show me what I can do.

http://www.slideshare.net/yiibu/reset-the-web

http://www.flickr.com/photos/keepwaddling1/3048726936/

...a world where our devices load applications opportunisticallyas we need them, in real time.

The technological model for this...is web pages. But these will be web pages with advanced functionality that can be accessed seamlessly from remote or local networks—and evenfrom other mobile devices.

“- Scott Jenson on Forbes: Apps are over

http://www.slideshare.net/yiibu/reset-the-web

We look at mobile as a small screen version of the our computers…

http://www.flickr.com/photos/bendodson/3367856091

when we should be looking at mobile as so much more.

http://www.flickr.com/photos/whiteafrican/3401121885

BIGTHINK

Jason Grigsby • @grigs • cloudfour.comSlides: bit.ly/shackles-wvpdx

We wrote a book. WebVisions has on sale.

We wrote a book. WebVisions has on sale.

Mobile Portland

Monday, 6pm

Jason Grigsby • @grigs • cloudfour.comSlides: bit.ly/shackles-wvpdx