TWEET, LIKE, PIN AND FOLLOWMaking Social Media Work for YOU
FINDING YOUR PLACE
OUR GOALS TODAY
• Showcase some cool results that we’re seeing
• Demonstrate how we are achieving those results through deliberate, up-front strategy
• Inspire you with some ideas of how social media can work for YOU ... no matter your role or circumstance
FIRST OF ALL ...
• Who are we?
(SLIDE FOR EACH PERSON)
WHO ARE WE?
• 6 social media professionals at Utah institutions
• 2 at public universities
• 2 at private universities
• 1 at a community college
• 1 at an independent K-12 school
• Housed in admissions, web communications, media relations and public affairs
WHO ARE WE?
• While all of us have social media woven into our job description in some way, the way we use social media on a day-to-day basis is quite different
• Different assets
• Different cultures
• Different goals
(NOW GO INTO 5 MIN PRESENTATIONS)
APPEALING TO PROSPECTIVES AT WESTMINSTER
• Social media run out of admissions office
• End goal is always to appeal to prospective students
• Graduating class 2012 example
CREATING COMMUNITY AT WEBER STATE
• Engage, not sell
• Create community in a traditional sense at a nontraditional school
• Finals survival kit example
SPREADING DIGITAL INFLUENCE AT BYU
• Everyone knows that BYU has a football team and is owned by the LDS Church, we’re using social media to bolster the academic reputation
• Using social media in a media relations function
• Love and chores example
KNOWING YOUR AUDIENCE AT ROWLAND HALL
• Most of the school’s followers are parents
• Targeting social media campaign in the near future
• Triple Crown wrestler example
GETTING RECOGNIZED AT SLCC
• Major goals are visibility and awareness
• Big focus on centralizing the SLCC presence, eliminating all the fringe pages
• (example of a success?)
U OF U HEALTHCARE USING HASHTAG POWER
• Reputation management goals
• Using hashtags to leverage healthcare discussion
• International surgeons conference example
TAKEAWAYS
• 6 strategies, 6 successes ... all very different
• All of the examples shared had some sort of internal collaboration or information sharing that happened
• You may not manage a social media account yourself, but you could collaborate with those who do on your next project (familiarize yourself with their goals first, make sure you’re on the same page)
Top Related