www.davidrbeasley.com • [email protected]
Photography
Presentations
VISUAL MARKETING
Blending pictures, Video, content with
Social media
websites, internet and presentations
Video
My ServicesSlide Design • Imaging • Speaking Engagements
Photography
Video Presentations Multimedia Specialist
773 726 1086
David R Beasley
Wednesday, September 18, 13
Visual Marketing
(c) david beasley
is all about HOW you present yourself
Multimedia Services
Wednesday, September 18, 13
(c) david beasley
Photography
We have all heard“pictures are worth 1000 words”
and they are...
Pictures are expressive, eye-catching, drives the emotions and first to capture our attention.
Stop Talking, Start Communicating
Photographs
Visual Marketing
Wednesday, September 18, 13
Photography
Rejects:25 shots yield 1 good photo
(c) david beasley
Custom photos are the choice for business marketing. Only those can project that special must-have message should be used.
Visual Marketing
Custom Photographs
Wednesday, September 18, 13
Photography
Many shots get taken. After review, editing, selections are made from which you choose those that fit you best.
Color retouching, toning, cropping, contrast enhancements are done for all photos
(c) david beasley
Your Collection
CUSTOM PHOTOSVisual Marketing
Themes and Albums
Wednesday, September 18, 13
Photography
BASICPHOTOGRAPHY
About Professional Photography
Photography is an ART OF OBSERVATION. It’s about finding something interesting
in an ordinary place. Framing the shot ≈
Moving Objects
Backgrounds
Type of Shots
Angle of shotCompact camera
Point-and-shoot
Plenty of scene modes
Auto focus
Manuel controls (most cases awkward to use)
iPhones limited (lack pixel sharpness)
Wednesday, September 18, 13
Photography
BASICPHOTOGRAPHY
About Professional Photography
Photography is an ART OF OBSERVATION. It’s about finding something interesting
in an ordinary place. Framing the shot ≈
Moving Objects
Backgrounds
Type of Shots
Angle of shot
ADVANCED PHOTOGRAPHY
Compact camera
Point-and-shoot
Plenty of scene modes
Auto focus
Manuel controls (most cases awkward to use)
iPhones limited (lack pixel sharpness)
High-end DSLR camera - Multiple lenses - Telephoto to wide angle - Quick adjustable controls
Composition rules apply
Photo editing software expertise
White Balance knowledge
Understanding Exposure Triangle
Wednesday, September 18, 13
(c) david beasley
Photography
While pictures are worth 1000 words, “Videos are worth a 1000 pictures”,
taking you to the next level.
Video
The Power of Video
Product Demonstrations Show your expertise InformationalEducation & Training
Web Videos immediately engage visitors in a way other media cannot do
1 minute of video is worth 1.8 million words.
Visual Marketing
Wednesday, September 18, 13
(c) david beasley
PhotographyVideo
Viewers willing to view a QUALITY video for up to 2 minutes in length
Product Demonstrations Show your expertise InformationalEducation & Training
Web Videos get a 53% better website positioning in google rankings
Google 1st page
Video
Visitors retain 70% of the information they have
viewed on videos
The Power of Video
Visual Marketing
Wednesday, September 18, 13
(c) david beasley
PhotographyVideo
Influential types of video Expertise & Informational
Product Demonstrations Show your expertise InformationalEducation & Training
When looking at Web Video ads, surveys show 52% took an action
to purchase or view a website
The Power of Video
Visual Marketing
Wednesday, September 18, 13
(c) david beasley
PhotographyVideo
Influential types of video Expertise & Informational Company Elevator Pitch
Product Demonstrations Show your expertise InformationalEducation & Training
When looking at Web Video ads, surveys show 52% took an action
to purchase or view a website
The Power of Video
Visual Marketing
Wednesday, September 18, 13
(c) david beasley
PhotographyVideo
Influential types of video Expertise & Informational Company Elevator Pitch
Product Demonstration
Product Demonstrations Show your expertise InformationalEducation & Training
When looking at Web Video ads, surveys show 52% took an action
to purchase or view a website
The Power of Video
Visual Marketing
Wednesday, September 18, 13
(c) david beasley
PhotographyVideo
Influential types of video Expertise & Informational Company Elevator Pitch
Product Demonstration Education & Training
Product Demonstrations Show your expertise InformationalEducation & Training
When looking at Web Video ads, surveys show 52% took an action
to purchase or view a website
The Power of Video
Visual Marketing
Wednesday, September 18, 13
(c) david beasley
PhotographyVideo
1. Storyline
WRITE THE STORY - What happens first, next and then after that.
Product Demonstrations Show your expertise InformationalEducation & Training
Digital video has reduced production costs. No longer necessary to hire an Ad Agency
The Power of Video
Visual Marketing
We help you with the complete production
Wednesday, September 18, 13
(c) david beasley
PhotographyVideo
1. Storyline 2. Pre Production
WRITE THE STORY - What happens first, next and then after that.
PLAN- Divide story into scenes by location, determine casting, camera, audio, equipment needs.
Product Demonstrations Show your expertise InformationalEducation & Training
The Power of Video
Visual Marketing
Digital video has reduced production costs. No longer necessary to hire an Ad Agency
We help you with the complete production
Wednesday, September 18, 13
(c) david beasley
PhotographyVideo
1. Storyline 2. Pre Production
WRITE THE STORY - What happens first, next and then after that.
PLAN- Divide story into scenes by location, determine casting, camera, audio, equipment needs.
3. Production - Shooting
LOCATION - shoot the video, studio or on site. Shooting a video is an art, not everybody's cup of tea.
Product Demonstrations Show your expertise InformationalEducation & Training
The Power of Video
Visual Marketing
Digital video has reduced production costs. No longer necessary to hire an Ad Agency
We help you with the complete production
Wednesday, September 18, 13
(c) david beasley
PhotographyVideo
1. Storyline 2. Pre Production
WRITE THE STORY - What happens first, next and then after that.
PLAN- Divide story into scenes by location, determine casting, camera, audio, equipment needs.
3. Production - Shooting 4. Post Production - Editing
LOCATION - shoot the video, studio or on site. Shooting a video is an art, not everybody's cup of tea.
EDIT FOOTAGE -Best shots are chosen. Video edited with high-end latest software editor.
Product Demonstrations Show your expertise InformationalEducation & Training
We help you with the complete production
The Power of Video
Visual Marketing
Digital video has reduced production costs. No longer necessary to hire an Ad Agency
Wednesday, September 18, 13
Presentation Services
Keynote
Keynote Speakers want to put their best foot forward when making a presentation. However, getting supporting materials together may be a different story
Not many speakers have the graphic skills to create an influential PowerPoint to support their presentation
Visual Marketing
Powerpoint
Wednesday, September 18, 13
Presentation Services
Keynote
Keynote Speakers want to put their best foot forward when making a presentation. However, getting supporting materials together may be a different story
Not many speakers have the graphic skills to create an influential PowerPoint to support their presentation
Too often, old “bullet point” slide decks get modified turning a good presentation into into a bad one
We can help to eliminate this problem by using our skills to create a modern, effective PowerPoint slide deck for your presentation
Visual Marketing
Powerpoint
Wednesday, September 18, 13
Presentation Services
Public speaking skills are important in business, sales and selling, training, teaching, lecturing and generally entertaining an audience.
Presentations• Inform• Persuade• Build goodwill
Define the Audience
Know about your audience's value systems, beliefs, experiences, and needs.
Use the best Visuals
Humans absorb more than 80 percent of through the sense of sight. Use of well placed visuals increase retained information as much as 55%.
Effective communications
Speaking Engagements
Wednesday, September 18, 13
Presentation Services
Storyboard
Creating a good storyboard is a collaborative process, and the more you share the better your outcome.
The first thing a storyboard does is quickly get everyone on the same page since there is less ambiguity than with written words.
Includes outline, presentation, delivery, appearance, visual aids.
Presentations
• Inform• Persuade• Build goodwill
Use the best Visuals
Wednesday, September 18, 13
Presentation Services
Upgrade OLD stale
PowerPoint decks
to ModernPresentations
Slide Design
Old bulletpoint slide decks need to be retired. Using them these days is almost always COUNTER PRODUCTIVE.
StoryboardPresentations
• Inform• Persuade• Build goodwill
Use the best Visuals
Wednesday, September 18, 13
Presentation Services
Imaging
• Photography • Video • Photo books • SlideShare • Social Networking
STOP TALKING, START COMMUNICATING. This is done with images.
It’s a blend of video, pictures, content, graphics, and social media.
Storyboard Slide Design
Old bulletpoint slide decks retired. Using them is COUNTER PRODUCTIVE.
Presentations
• Inform• Persuade• Build goodwill
Use the best Visuals
Wednesday, September 18, 13
Visual Marketing Summary
Photography
“pictures are worth 1000 words”
Expressive, eye-catching, drives the emotions and first to capture our attention.
Public speaking skills important
• Photography • Video • Photo books • SlideShare • Social Networking
Wednesday, September 18, 13
Visual Marketing Summary
Photography Video
“pictures are worth 1000 words”
“videos are worth 1000 pictures”
Expressive, eye-catching, drives the emotions and first to capture our attention.
Videos immediately engage visitors in a way other media cannot do
Public speaking skills important
• Photography • Video • Photo books • SlideShare • Social Networking
Wednesday, September 18, 13
Visual Marketing Summary
Photography Video Presentations
“pictures are worth 1000 words”
“videos are worth 1000 pictures”
Public speaking skills important
Expressive, eye-catching, drives the emotions and first to capture our attention.
For business, sales, training, lecturing and generally entertaining an audience.
Videos immediately engage visitors in a way other media cannot do
Public speaking skills important
• Photography • Video • Photo books • SlideShare • Social Networking
Wednesday, September 18, 13
Visual Marketing Summary
Photography Video Presentations
“pictures are worth 1000 words”
“videos are worth 1000 pictures”
Public speaking skills important
Social Networking
Expressive, eye-catching, drives the emotions and first to capture our attention.
For business, sales, training, lecturing and generally entertaining an audience.
Videos immediately engage visitors in a way other media cannot do
Update social media with a blend of video, pictures, content, graphics to communicate your message
Blogs, Facebook, LinkedIn, others
Public speaking skills important
• Photography • Video • Photo books • SlideShare • Social Networking
Wednesday, September 18, 13
Upgrading stale
PowerPoints
Slide Designs
• Meetings• Products • Training
• Workshops • Seminars
• Photography • Video • Photobooks • SlideShare
Speaking
Imaging
www.davidrbeasley.com
to ModernPresentations
Photography
Presentations
• Graphics
• Keynote• PowerPoint
Blending pictures, Video, content
with Social media
David R Beasley Multimedia Specialist
Video 773 726 1086 Photography
Web • Photography • Video • Social Networking • PowerPoint • Keynote
Wednesday, September 18, 13