Creating Captivating Content
-
Upload
daria-steigman-steigman-communications-llc -
Category
Business
-
view
1.562 -
download
0
description
Transcript of Creating Captivating Content
![Page 1: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/1.jpg)
creating captivating content to engage your audience
FredNMT version 3.0February 24, 2011
Steigman Communications, LLC
![Page 2: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/2.jpg)
conversations are everywhere
![Page 3: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/3.jpg)
7 “wow” factsabout the social web
• 107 trillion emails were sent in 2010.• At the current rate, 36 billion photos will be uploaded to
Facebook each year. • Every minute 35 hours of video is uploaded to YouTube. • Each day 2 billion videos are watched on YouTube. • Each month 30 billion pieces of content (links, notes,
photos, etc.) are shared on Facebook. • Users sent 25 billion tweets in 2010. • The average U.S. Internet user watches 186 online
videos per month.Source: Pingdom --Internet 2010 in Numbers
![Page 4: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/4.jpg)
if your organization is engaging online,give yourself a high five
(because you are ahead of the curve)
Source: SmartBrief on Entrepreneurs | 2/16/2011
![Page 5: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/5.jpg)
captivating content is what your audience
says it is
Photo by Kyknoord (Flickr)
![Page 6: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/6.jpg)
(but common sense helps)
Photo: Eva101 (Flickr)
![Page 7: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/7.jpg)
be conversationaluse good English edit, edit, and then edit some moreplay nice (think reputation)engage (don’t promote)be relevantmake your content sticky
![Page 8: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/8.jpg)
Photo: James Cidland (Flickr)
where is YOUR audience?
![Page 9: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/9.jpg)
Photo: Mecookie (Flickr)
what are you trying to do?
![Page 10: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/10.jpg)
8 ways to engage your audience
1. ask questions2. be helpful3. point to information4. point to sources5. be exclusive6. create a community7. be amazing8. make it easy for people to connect
![Page 11: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/11.jpg)
askquestions
![Page 12: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/12.jpg)
![Page 13: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/13.jpg)
![Page 14: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/14.jpg)
“workshifting story: new city, same job”“what the best places to work have in common”“three productivity tools to keep you humming”“video conferencing: a workshifting paradox?
be helpful
![Page 15: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/15.jpg)
“social media management tips”“how to keep tabs on the greatest presentations ever made”“getting creative with the new Facebook Page ribbon image”“making local reviews part of content strategy”
![Page 16: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/16.jpg)
![Page 17: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/17.jpg)
![Page 18: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/18.jpg)
![Page 19: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/19.jpg)
![Page 20: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/20.jpg)
point to information
![Page 21: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/21.jpg)
![Page 22: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/22.jpg)
point to sources
![Page 23: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/23.jpg)
be exclusive
![Page 24: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/24.jpg)
create a community
![Page 25: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/25.jpg)
![Page 26: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/26.jpg)
![Page 27: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/27.jpg)
![Page 28: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/28.jpg)
![Page 29: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/29.jpg)
![Page 30: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/30.jpg)
give themsomething
to talk about(be amazing)
![Page 31: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/31.jpg)
make it easy for people to connect
![Page 32: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/32.jpg)
(don’t reinvent the wheel)
Photo by Dylan Cantwell (Flickr)
![Page 33: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/33.jpg)
“The Web is a laboratory for content…
We need to get into the laboratory and start running tests.”
—Gerry McGovern
Photo: Mike Quozi (Flickr)
![Page 34: Creating Captivating Content](https://reader033.fdocuments.us/reader033/viewer/2022051311/54552852af79592b448b4781/html5/thumbnails/34.jpg)
Daria SteigmanSteigman Communications, LLC
[email protected]: 202.244.7651
Twitter: @dariasteigmanwww.steigmancommunications.com
Steigman Communications, LLC
Phot
o: ta
kom
abib
elot
(Flic
kr)