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CADA™Content Analysis Database
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CADA Content Analysis Software
“What the audience hears and sees”
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Are We There Yet ?
Ethnicity, Gender
Culture/Religion
Ability/Disability
Sexual Orientation
Age
Compare content with demographics ?
Review both the quality and quantity of coverage ?
Know what programs to develop or change ?
Discuss the issues with staff ?
How do you How do you track
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What Viewers
See & Hear
• Ethnicity
• Gender
• Culture/Religion
• Ability/Disability
• Sexual Preference
• Age
Appearances
Roles
Story Types
Demographics
CADATM Content Analysis :
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CADA™ compiles data input on
Numbers of appearances by:
• ethnicity,
• culture,
• age
• gender,
• sexual preference
• ability or disability.
Each appearance by
Role in the story
Type of story
Location of story
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CADA™ (Content Analysis Database Application)
• Digitized playback of the radio or television program.
• Playback controls on screen.
• Data collection on-screen
• Drop-down menus and custom “pick lists.”
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Drop down ‘pick lists’ speed coding
Pick lists quickly customized for specific projects
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Story Type Examples
Issue : Social
Issue: Legal
Labour
Other
Politics
Promo
Science/Technology
Sports
Traffic
War
weather
Accident
Business
Consumer
Crime
Economy
Education
Entertainment
Feature
Fire
Health
Inspiration/Positive
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Each pick list can be changed or edited preferably when the project is set up
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CADA™ Analysis is Automatic
Graphs are available
immediately and at any
time
Graphs are available
immediately and at any
time
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Data is automatically compared to census data, demographic profiles or previous content analysis
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Content and Demographic Analysis
Graphics easily used in Reports
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CADA Benefits
• Flexible and Adaptable
• Immediate Graphic Results
• Identify strengths, gaps and opportunities
• Video examples easily replayed for discussion
• Individuals, groups, subjects can be timed.
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