Promo sendppt2013
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Transcript of Promo sendppt2013
A Product of Promotional Communications, LLC
650 Halstead Ave.Mamaroneck, NY 10543
(914) 381-1632
Interacting with the Mobile User
Connect with the consumer. Get them to take action.
Marketing goal:
What if...
• You could provide an additional marketing option to your clients?
One that does not take away from your current business, but creates a multimedia experience?– Videos (exclusive), demos, testimonials
• You could deliver a coupon for your product?
What if...
• You could link people directly to an E-commerce platform from the show?
- i.e. links into World Vision E-Commerce
• You could get instant consumer feedback – measurable ROI?
World Vision E-Commerce
What is PromoSend®?
• Place your brand / content on consumer devices via one easy HTML5 web development
• Maintain constant commercial contact with customer on-site
Complete mobile marketing solution for all Wi-Fi enabled devices
What is PromoSend®?
• Present corporate information• Offer value propositions: Offers, competitions,
experiences• Offer dynamic, updatable content to smartphones• Create unique multimedia experiences and extract
business intelligence• Get instant consumer feedback
Interactive ability to collect real-time information
What is PromoSend®?
• Provide a no-cost web experience, or connect to established Wi-Fi networks
• Without internet: Create rich multimedia environments
• With internet: Create links to social media platforms. Extract information in exchange for ‘free internet’ to consumer
Connect to your own private ‘hotspot’
What is PromoSend®?
• Without internet: Entire system contained in an easy-to-carry-and-install flight case
• With internet: System can be configured using only software upgrades to location
• Unlimited promotions: Same cost whether 1 or 1,000,000 people connect
Easy to set-up and deploy
How PromoSend® works:
How PromoSend® works:
Supported PhonesCompatible with phones from most major
manufacturers – ensuring the largest consumer reach
ApplicationsQuick installation in any location
– Enhance existing advertising structures (e.g. billboards)
– Create brand new mediums (e.g. inside a stadium)– Redirect traffic from existing networks
How PromoSend® works:
Delivering your targeted digital promotions to your consumers is EASY!
Upload desired content to PromoSend® server ↓
PromoSend® network instantly transmits your promotion to your consumers based on your preferred schedule
↓Monitor the success of your campaign in REAL TIME
Benefits to Sponsor
• A private, rich multimedia experience: Attract, brand, and retain consumers
• Branded content: Sponsors’ logos and messages (email addresses, phone numbers, SMS responses, etc.)
• Ability to virally spread the message to people outside the event via email, social media, or other platforms
• The sponsors’ logos, images, music, etc. appearing / leaving venue on 1,000s of mobile phones in real-time
• A synergy between computer based internet branding and mobile web based on-site branding
Benefits to Artist
• Increased awareness of the artist / brand • Ability to drive traffic back to the artist's / brand's
site • Engagement with fans: Offers to join mailing lists /
fan clubs• Rapid boosting of the artist's / brand's database• Promotion of upcoming shows, events and
merchandise
Benefits to Artist
• Bragging rights as innovative artist / brand using green technology to deliver messages
• Synergy between the web and the on-site experience of the consumer
• Free / exclusive content for the customers• Opportunities for revenue streams: Coupons,
competitions, sponsorship• Integration of social media to build detailed, opt-in
profiles of fans / customers
Different Tiers of
PromoSend ®
Local Promosend
(no internet)
Local Promosend (+Internet)
Remote Promosend (No
Hardware needed)
HTML5 x x xPHP x x xAuthentication x x xVideos x x xQuestionnaires x x xMaps and schedules x x xCompetitions x x xFan pictures x x xCoupons x x xAdvertising x x xDigital Campaigns x x xemail address x x xFree internet x xverified email addresses x xGoogle + Facebook authentication x xApp store delivery x xFacebook page integration x xFan/Organiser Twitter wall x x
Twitter Youtube, Pinterest, Instagram + other social media pages x x
Links to other websites and partners x xLocal usage statistics x x xWeb surfing statistics x
Results and ROI
• Digitally distribute physical content directly to mobile devices
• Save on cost of physical marketing material• Achieve a viral effect: Consumer can send material via SMS /
email / social media
• Collect business intelligence• Have polls, surveys, competitions. Ask for any / all demographic
information• Collect permission-based email addresses• Integrate other social media platforms. Collect public
information of consumer (on Facebook, Twitter etc.)
Results and ROI
• Cross-platform marketing• Use gathered information for further marketing across other
platforms: Email newsletters web promotions, Facebook campaigns.
• Maintain a consistent digital presence across all platforms
• ROI – Return on investment• Log and monitor all activity• Use statistics on users and activity to calculate spend vs.
results
Landing Page
Visited
Wi-FiHotspotEngaged Opt-In
Procured InfoGathered Incentive
Delivered
Measureables of a Typical PromoSend Campaign
Multiple Points for ROI Measurement
Thank you.
Promotional Communications LLC
650 Halstead Avenue, Mamaroneck, NY 10543, USA
TEL – (914) 381-1632