Promo sendppt2013

20
A Product of Promotional Communications, LLC 650 Halstead Ave. Mamaroneck, NY 10543 (914) 381-1632

Transcript of Promo sendppt2013

Page 1: Promo sendppt2013

A Product of Promotional Communications, LLC

650 Halstead Ave.Mamaroneck, NY 10543

(914) 381-1632

Page 2: Promo sendppt2013

Interacting with the Mobile User

Connect with the consumer. Get them to take action.

Marketing goal:

Page 3: Promo sendppt2013

What if...

• You could provide an additional marketing option to your clients?

One that does not take away from your current business, but creates a multimedia experience?– Videos (exclusive), demos, testimonials

• You could deliver a coupon for your product?

Page 4: Promo sendppt2013

What if...

• You could link people directly to an E-commerce platform from the show?

- i.e. links into World Vision E-Commerce

• You could get instant consumer feedback – measurable ROI?

Page 5: Promo sendppt2013

World Vision E-Commerce

Page 6: Promo sendppt2013

What is PromoSend®?

• Place your brand / content on consumer devices via one easy HTML5 web development

• Maintain constant commercial contact with customer on-site

Complete mobile marketing solution for all Wi-Fi enabled devices

Page 7: Promo sendppt2013

What is PromoSend®?

• Present corporate information• Offer value propositions: Offers, competitions,

experiences• Offer dynamic, updatable content to smartphones• Create unique multimedia experiences and extract

business intelligence• Get instant consumer feedback

Interactive ability to collect real-time information

Page 8: Promo sendppt2013

What is PromoSend®?

• Provide a no-cost web experience, or connect to established Wi-Fi networks

• Without internet: Create rich multimedia environments

• With internet: Create links to social media platforms. Extract information in exchange for ‘free internet’ to consumer

Connect to your own private ‘hotspot’

Page 9: Promo sendppt2013

What is PromoSend®?

• Without internet: Entire system contained in an easy-to-carry-and-install flight case

• With internet: System can be configured using only software upgrades to location

• Unlimited promotions: Same cost whether 1 or 1,000,000 people connect

Easy to set-up and deploy

Page 10: Promo sendppt2013

How PromoSend® works:

Page 11: Promo sendppt2013

How PromoSend® works:

Supported PhonesCompatible with phones from most major

manufacturers – ensuring the largest consumer reach

ApplicationsQuick installation in any location

– Enhance existing advertising structures (e.g. billboards)

– Create brand new mediums (e.g. inside a stadium)– Redirect traffic from existing networks

Page 12: Promo sendppt2013

How PromoSend® works:

Delivering your targeted digital promotions to your consumers is EASY!

Upload desired content to PromoSend® server ↓

PromoSend® network instantly transmits your promotion to your consumers based on your preferred schedule

↓Monitor the success of your campaign in REAL TIME

Page 13: Promo sendppt2013

Benefits to Sponsor

• A private, rich multimedia experience: Attract, brand, and retain consumers

• Branded content: Sponsors’ logos and messages (email addresses, phone numbers, SMS responses, etc.)

• Ability to virally spread the message to people outside the event via email, social media, or other platforms

• The sponsors’ logos, images, music, etc. appearing / leaving venue on 1,000s of mobile phones in real-time

• A synergy between computer based internet branding and mobile web based on-site branding

Page 14: Promo sendppt2013

Benefits to Artist

• Increased awareness of the artist / brand • Ability to drive traffic back to the artist's / brand's

site • Engagement with fans: Offers to join mailing lists /

fan clubs• Rapid boosting of the artist's / brand's database• Promotion of upcoming shows, events and

merchandise

Page 15: Promo sendppt2013

Benefits to Artist

• Bragging rights as innovative artist / brand using green technology to deliver messages

• Synergy between the web and the on-site experience of the consumer

• Free / exclusive content for the customers• Opportunities for revenue streams: Coupons,

competitions, sponsorship• Integration of social media to build detailed, opt-in

profiles of fans / customers

Page 16: Promo sendppt2013

Different Tiers of

PromoSend ®

Local Promosend

(no internet)

Local Promosend (+Internet)

Remote Promosend (No

Hardware needed)

HTML5 x x xPHP x x xAuthentication x x xVideos x x xQuestionnaires x x xMaps and schedules x x xCompetitions x x xFan pictures x x xCoupons x x xAdvertising x x xDigital Campaigns x x xemail address x x xFree internet x xverified email addresses x xGoogle + Facebook authentication x xApp store delivery x xFacebook page integration x xFan/Organiser Twitter wall x x

Twitter Youtube, Pinterest, Instagram + other social media pages x x

Links to other websites and partners x xLocal usage statistics x x xWeb surfing statistics x

Page 17: Promo sendppt2013

Results and ROI

• Digitally distribute physical content directly to mobile devices

• Save on cost of physical marketing material• Achieve a viral effect: Consumer can send material via SMS /

email / social media

• Collect business intelligence• Have polls, surveys, competitions. Ask for any / all demographic

information• Collect permission-based email addresses• Integrate other social media platforms. Collect public

information of consumer (on Facebook, Twitter etc.)

Page 18: Promo sendppt2013

Results and ROI

• Cross-platform marketing• Use gathered information for further marketing across other

platforms: Email newsletters web promotions, Facebook campaigns.

• Maintain a consistent digital presence across all platforms

• ROI – Return on investment• Log and monitor all activity• Use statistics on users and activity to calculate spend vs.

results

Page 19: Promo sendppt2013

Landing Page

Visited

Wi-FiHotspotEngaged Opt-In

Procured InfoGathered Incentive

Delivered

Measureables of a Typical PromoSend Campaign

Multiple Points for ROI Measurement

Page 20: Promo sendppt2013

Thank you.

Promotional Communications LLC

650 Halstead Avenue, Mamaroneck, NY 10543, USA

TEL – (914) 381-1632