Who are you serving?
What is your purpose?
What impact do you want to create?
What stakeholder commitments need to be considered?
ESTABLISHING YOUR MISSION
What do you want your program to be known for?
What are your differentiators?*Equity vs. no equity*Services*Industries
Where do you want to be after 1 year? 5 years? 10 years?
VALUES & GOALS
Size reflects transitional space but offers expansion capabilities
Flexible and collaborative areas
Sensitive to security and IP concerns
Technological infrastructure to minimize cost for a startup
FROM 30,000 FEET
Technology / software: Office space, server room, modern and collaborative environment
Biotech / medical device:Wet labs, specialty equipment
Clean / renewable energy:Hybrid office and/or lab space; additional light manufacturing
NEEDS BY INDUSTRY
Leveraged existing feasibility studies and needs assessments
Labs equipped with commercial-grade hoods and furniture
Additional specialty bio equipment that can be shared and reused
LABS & EQUIPMENT
FLOOR PLAN
Evaluate criteria based on goals and mission:
* Job creation, growth potential * Coachable entrepreneurs * Intellectual property * Alignment with resources * Number of founders * Experience of entrepreneur(s)
Incorporate multiple checkpoints
APPLICATION & SELECTION
Gap analysis | resource alignment
IP analysis | business model validation
Coachable | consistent with mission
All of the above
EIR / Business Counselor
Mentors and Partners
Executive Director
Selection Committee
Evolves as your program, entrepreneurs and expertise changes
Assist entrepreneurs through process, but allow independent approval
APPLICATION & SELECTION
RESIDENT CLIENTS
Company-specific roadmap for growth
Monthly, quarterly business counseling
Daily hallway conversations
Access to 40-50 specialized mentors
Discounted 3D printing and design
24/7 access to office and/or wet lab space (at below-market rent)
Partner services (HubSpot, AWS)
Access to investment and partner network
AFFILIATE CLIENTS
Company-specific roadmap for growth
Monthly, quarterly business counseling
Access to collaborative, cowork space
Access to 40-50 specialized mentors
Discounted 3D printing and design
Partner services (HubSpot, AWS)
Access to investment and partner network
EDUCATIONAL OPPORTUNITIES
Programming for CLIENTS (economic impact) and the COMMUNITY (public visibility and lead generation)
Leverage skills and expertise of leaders across the globe
Seminars, workshops, retreats, meet-ups, and others
Partnerships with like-minded organizations to host workshops
* State/government * Corporate partners * Entrepreneurial supporters * Meet-up groups
Consider discounted or free access for clients to “external” events
EDUCATIONAL OPPORTUNITIES
EDUCATIONAL OPPORTUNITIES
Student business incubation program (virtual or physical space)
High school entrepreneurship
* Tie with STEM initiatives * 3D printing and coding * Entrepreneurship primer
BUSINESS COUNSELING
Core of traditional incubation program
Onsite professionals are vital for daily and weekly needs
Beware of “mixed messages”
Consider different stages of development
Monthly Quarterly
Tactical
Immediate challenges
Status check
Meeting program requirements
Strategic
Goal setting
Overall business traction
Major pivots
BUSINESS COUNSELING
MENTORSHIP
Support business counselors
2-3 in each major expertise and/or industry:
* Marketing * Manufacturing * Finance * Regulatory | government
MENTORSHIP
Mutually-beneficial arrangement:
MENTORS build new client relations and increase community exposure
ENTREPRENEURS receive pro bono consulting and discounted services
INCUBATORS gain network of specialized expertise and support
METRICS TO MEASURE
Clients Incubator
Job creation *FTE *Part-time *Contract *Interns
Revenue
Investment (equity, grants)
Partnerships / Sponsorships
Occupancy rate
PR visibility and social growth
Educational opportunities offered
COMMUNITY PARTNERSHIPS
HUGE differentiator
Helps create “patchwork” quilt of the entrepreneurial method
Local, national and international opportunities
Helps advance startup ecosystem and incubator positioning
COMMUNITY PARTNERSHIPS
Economic development: City of Phoenix, Arizona Commerce Authority
Incubators, accelerators, cowork spaces: Seed Spot, CO+HOOTS, AzBIA
Industry-specific: AZBio, Flinn Foundation, Clean Tech Open
Corporate: SRP, Dignity Health
STRATEGIC PARTNERS AND SERVICES
Discounted services * HubSpot Jumpstart program * Amazon Web Services
Strategic guidance, expertise * MediCoventures * Dan Tyre, HubSpot * Legal firms, Ron Kisicki
Community college resources * Business, entrepreneurship faculty * Operations support (Facilities, IT) * Student internships
Access to capital investment * VA Angels * Arizona Tech Investors * Desert Angels
Pre-incubate, post-graduate * Selection committee: mentors | incubation leaders | industry experts * Graduation partners: Discovery Triangle
STRATEGIC PARTNERS AND SERVICES
STRATEGIC PARTNERSHIPS
Small Business Development Center (SBDC)
* Early support and staffing * Dedicated business counselor * Network of business analysts * Additional programming and workshops * Student incubator operations
Learn more:www.slideshare.net/ceigateway/pioneering-partnerships-with-your-local-sbdc
STAFFING NEEDS
Strategic vision | partnership development
Client business strategy and development
Day-to-day accountability
Executive Director
Entrepreneur-in-Residence
Business Counselor(s)
Operations management | reporting
Public visibility | client lead generation
Reception | administrative support
Coordinator
Marketing Specialist
Office Assistant
Support marketing and operationsInterns
THE BUDGET
Invest in people first and build a great team
Balance your expenses with client receivables and other revenues
Reinvest gains into the program * New positions * New services
REVENUESEXPENSES
Facilities
Operations
Marketing
Expansion
Program Fees
New revenue streams
Sponsorships
Grants
MARKETING SERVICES
Overall brand development
Inbound marketing: content-driven, lead generation
Website: optimize for user, platform for fresh content, mobile-friendly, opportunity to showcase sponsors
Public relations
MARKETING SERVICES
Client-related services:
Revenue Non-revenue
Video production
Graphic design
Photography
Mentorship
Brand development
Social strategy
Event sponsorships
NEW REVENUE STREAMS
3D printing center
Competitive Intelligence Lab
CLIA Lab
Equipment rentals
STARTUPLABS 3D PRINTING CENTER
COMPETITIVE INTELLIGENCE LAB
CLINICAL LABORATORY IMPROVEMENT AMENDMENTS (CLIA) LAB
SPONSORSHIPS/GRANTS
Value-based (Friends of CEI) vs. Real-estate (conference rooms)
Corporate incubation opportunities
Numerous grants available for ongoing operational expenses and expansion efforts
ADVISORY BOARD
Vet the strategic direction of incubation program
Source for eventual succession planning
OUR BEST PRACTICES
Your mission is your FOUNDATION that should guide every aspect of your incubator
DESIGN A FACILITY that is flexible and tailored to serve diverse entrepreneurs
Your program is your DIFFERENTIATOR – layer it with multiple services and partners
OUR BEST PRACTICES
STAY RELEVANT for your entrepreneurs and in the marketplace, but don’t pivot just to make a change
Validate your STRATEGIC DIRECTION regularly with key stakeholders
BE CREATIVE with your staffing, your marketing and new revenue-generating opportunities
MORE RESOURCES
NATIONAL BUSINESS INCUBATION ASSOCIATION: Best practices for incubator programs and managers | nbia.org
OTHER INCUBATION PROGRAMS: * Reputable * University & Higher Ed models * Community-based
GRANT OPPORTUNITIES: Economic Development Administration | SBA Accelerator Fund | Coleman Foundation
LEARN MORE
@mcorcollege | @ceigateway
maricopacorporatecollege.com | ceigateway.com
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