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Building Leads with TwitterAnalyzing real-world examples of successfulstrategies for marketing with Twitter.
Twitter: #KunoTweet
Presented By:Kyle Lacy, CEO
Mindframe @kyleplacy
Blog: KyleLacy.com
Twitter: #KunoTweet
Agenda
• Introduction – Kyle Lacy
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Agenda
• Introduction – Kyle Lacy• Story Telling
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Twitter: #KunoTweet
Agenda
• Introduction – Kyle Lacy• Story Telling• Content & Twitter
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Twitter: #KunoTweet
Agenda
• Introduction – Kyle Lacy• Story Telling• Content & Twitter• Social Commerce
– Capture– Promote– Join– Purchase– Share Chad H. Pollitt
Director of Social Media & Search Marketing
Kuno Creative @CPollittIU
LinkedIn.com/in/seofortwayne
Twitter: #KunoTweet
Agenda
• Introduction – Kyle Lacy• Story Telling• Content & Twitter• Social Commerce
– Capture– Promote– Join– Purchase– Share
• How Kuno Uses TwitterChad H. Pollitt
Director of Social Media & Search Marketing
Kuno Creative @CPollittIU
LinkedIn.com/in/seofortwayne
Twitter: #KunoTweet
Agenda• Introduction – Kyle Lacy• Story Telling• Content & Twitter• Social Commerce
– Capture– Promote– Join– Purchase– Share
• How Kuno Uses Twitter• Twitter Marketing Cheat Sheet
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Twitter: #KunoTweet
Agenda• Introduction – Kyle Lacy• Story Telling• Content & Twitter• Social Commerce
– Capture– Promote– Join– Purchase– Share
• How Kuno Uses Twitter• Twitter Marketing Cheat Sheet• Questions & Answers
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Twitter: #KunoTweet
Introduction
Kyle Lacy•Principal, Mindframe•Indianapolis & OklahomaCity
Author of Twitter Marketing for Dummies & Branding Yourself
Top 150 Blogs by AdAge
Forty-under-40 Business Professionals – by the Indianapolis Business Journal
Kyle Lacy, CEOMindframe
@kyleplacyBlog: KyleLacy.com
Twitter: #KunoTweet
Twitter: #KunoTweet
Content & Twitter
• 1/3 about Your Content
Content & Twitter
• 1/3 - Your Content• 1/3 - Partner’s Content
Content & Twitter
• 1/3 - Your Content• 1/3 - Partner’s Content• 1/3 - Industry Content
• c
Kuno Creative Lead Sources
Total Visits: 56,312
Total Leads: 874
Social Media Leads: 460
Twitter Leads: 200
Twitter: #KunoTweet
Twitter Marketing Cheat SheetFree Download
Download at: KunoCreative.com
• Detailed Demographics & Stats
• Twitter Glossary
• How to Find Content to Tweet
• 6 Reasons to Use Twitter
• Twitter Best Practices
• What Should Businesses Tweet
• Top Twitter Apps & Resources
Twitter: #KunoTweet
Kyle Lacy’s Books
Available at Amazon.com, Barns & Noble, Borders
Twitter: #KunoTweet
Questions & Answers
Slides Posted at: SlideShare.net/KunoCreative
Twitter: #KunoTweet
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