Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 1

Twitter Lead Generation Cards: A Brand New Way to

Generate Leads

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 2

1) A New Approach to Converting Leads?

2) What is a Twitter Lead Generation Card?

3) A Brief History of Twitter Lead Generation Cards

4) How to Work with Lead Generation Cards

5) Create a Twitter Lead Generation Card in 3 Steps

6) Are They Effective?

Overview

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 3

Challenge:

Converting social media followers into high quality

leads that can be moved deeper into the recruitment

process.

New Approach:

Twitter has established a potential solution to this

challenge via lead generation cards.

These allow you to actively engage your followers

within your tweet stream with an ad.

1. A New Approach to Converting Leads?

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 4

A lead generation card is an ad or “card” that is attached to a

tweet.

Once your followers click the ad, you’ll be granted access to

their names, email addresses and twitter handles.

A lead generation card is made up of two parts:

1. The tweet that the card is attached to

2. The lead generation card itself

2. What is a Twitter Lead Generation Card?

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 5

Here is an example of the components of a Twitter Lead

Generation Card:

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 6

Lead generation cards were initially launched by Twitter in

early 2014, but only a limited number of users were given

access to experiment with them.

In September, all Twitter users were granted access to

create lead generation cards through the Twitter Ads

Interface.

Currently, there is no charge to create and run lead

generation cards, but this can change at any time.

3. A Brief History of Twitter Lead Generation Cards

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 7

1. Activate Twitter Ads

2. Create a lead generation card

3. Attach lead generation card to a regular or a promoted

tweet

4. Track your results in Twitter analytics

5. Download your leads directly into your marketing

automation tool

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

4. How To Work with Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 8

To work with lead generation cards, you’ll need access to

Twitter Ads.

Lead generation cards are free to use, but a credit card must

be provided for access to Twitter’s “Creatives” tab, where

you’ll be able to create them.

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 9

1. Log into your Twitter account, click settings, then “Twitter

Ads”

5. Create a Twitter Lead Generation Card in 3 Steps

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 10

2. Click “Creatives” from the navigation bar, select “Cards,”

then click “Create Lead Generation Card”

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

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3. Customize lead generation card by filling in the required

fields: short description, image and call to action.

Remember to provide a link to the privacy policy on your

website.

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 12

You can also provide a landing page on your site where the

visitor is taken after they click on your call to action.

It is possible to send leads directly to your CRM, however

additional data settings are required.

Once you’re finished building the lead generation card, save

the page to update the settings.

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 13

Twitter’s lead generation cards have only been available for

a short while so there are very little analytics available to

report on results.

In a case study, Adobe reported that their client; Mount

Washington College, received good results.

Lead generation cards probably won’t produce a high

volume of leads, but the ones they do produce will be of high

quality.

6. Are They Effective?

Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

Twitter Lead Generation Cards: A Brand New

Way to Generate Leads

Slide 14

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info@higher-education-marketing.com

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