Download - Budget 2014: An overview of Twitter Buzz on Union Budget

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#BUDGET2014: THE TWITTER STORY

An overview of the Twitter buzz on Union Budget 2014

INDEX

• Overview

• Volume of tweets generated

• Tweet Rate

• Tweet sources

• Major contributors

• Major talking points

• Opinion Leaders Say

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

OVERVIEW

• #Budget2014 was the most popular hashtag on twitter

• Over 110k tweets recorded on twitter reaching out to 71 million

people on Twitter

• Majority of them were talking about the statue of Sardar Patel,

increased IT exemption limit, FDI in insurance/defence, increased tax

on tobacco etc

• Twitteraties were enthusiastic about budget.

• As soon as Hon’ble FM Mr. Jaitley started the budget speech, twitter

saw huge spike in tweets which reached 30 tweets/min.



FM

110,005 Tweets

1.9 Billion

Impressions

7.3 Million People

Reached

VOLUME OF TWEETS GENERATED


0 50

30 Tweets at rate of 30

per minutes started

to fly soon after

Hon’ble Finance

Minister started his

speech

TWEET RATE

TWEET SOURCES


58%

35%

7%

Tweets

Desktop

Mobile

Other

58% of total

tweets were sent

through desktops

while 35% came

from mobile

devices

MAJOR CONTRIBUTORS News sites were major contributors to the Buzz on Budget2014


Top 3 sources to Buzz on

Budget are

1. The New Indian

Express

2. WireDotCom

3. YouSpeakIndia

Top 3 sources with

highest reach

1. Times of India

2. Hindustan Times

3. NDTV

MAJOR TALKING POINTS


8%

11%

6%

8%

14% 16%

11%

26%

Statue

Excise duty on tobacco

IT Exemption

VC Funding for Start-ups

New IIT/IIM/AIIMS

FDI in multiple sectors

Roads & Highways

Others

OPINION LEADERS SAY


After initial thmubs down, markets have smartly rallied which

indicates a resounding acceptance of #Budget2014 Even I

have upped my rating – @kiranshaw

Hard to believe that first ModiSarkar budget is more like a

kirana shop in terms of tinkering with taxes- @SuchetaDalal

200 crore on a statue and 100 crore for girl child! Says it all.

#Budget2014- @sardesairajdeep

#Budget2014 gives thrust on Manufacturing, Infrastructure,

Housing and Irrigation. It’s a roadmap for future –

@PrakashJavdekar

RT 74

Fav 39

RT 308

Fav 69

RT

1,046

Fav 352

RT 113

Fav 54

OPINION LEADERS SAY


2nd U turn by Arun Jaitley. Demanded IT limit to Rs. 5 lac

but could reach to 50% at Rs. 2.5 lac- @AjayMaken

Budget2014 Excise Duty on Gutka, tobacco and Cola

hiked. Very good move. Tobacco and sugar indicted-

@SunitaNar

#ModiBudget “Rivers are the lifeline of the country”

2,037 Crore. Set aside for integrated “Clean Ganga

Plan”- @FinMinIndia

Beti bachao, beti padhao yojna ke liye Rs. 100 crore ka

prastaav- @niless_desai

RT 141

Fav 77

RT 227

Fav 73

RT 234

Fav 0

RT 52

Fav 22

OPINION LEADERS SAY


My take on #Budget2014: bold on FDI, tough on

deficit, a cautious, no-fireworks, something-for-

everyone approach- @sagarikaghose

New Statutory Warning: Smoking is injurious to health

and now also to wealth” #Budget2014- @tinucherian

#ArunJaitley beats all bollywood stars in giving 100cr

hits- @kunalkohli

RT 32

Fav 22

RT 37

Fav 19

RT 31

Fav 26

#Budget2014 5 more IITs. 5 more IIMs. In a few years

India is going to be flooded with er…best selling

writers- @RameshSrivats

RT 1,047

Fav 476

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