Budget 2014: An overview of Twitter Buzz on Union Budget

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Bloggers Mind Digital Marketing Pvt. Ltd Presents #BUDGET2014: THE TWITTER STORY An overview of the Twitter buzz on Union Budget 2014
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    18-Oct-2014
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#Budget2014 was the most popular hashtag on twitter. Over 110k tweets recorded on twitter reaching out to 71 million people on Twitter. Majority of them were talking about the statue of Sardar Patel, increased IT exemption limit, FDI in insurance/defence, increased tax on tobacco etc.

Transcript of Budget 2014: An overview of Twitter Buzz on Union Budget

Page 1: Budget 2014: An overview of Twitter Buzz on Union Budget

Bloggers Mind Digital Marketing Pvt. Ltd

Presents

#BUDGET2014: THE TWITTER STORY

An overview of the Twitter buzz on Union Budget 2014

Page 2: Budget 2014: An overview of Twitter Buzz on Union Budget

INDEX

• Overview

• Volume of tweets generated

• Tweet Rate

• Tweet sources

• Major contributors

• Major talking points

• Opinion Leaders Say

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

Page 3: Budget 2014: An overview of Twitter Buzz on Union Budget

OVERVIEW

• #Budget2014 was the most popular hashtag on twitter

• Over 110k tweets recorded on twitter reaching out to 71 million

people on Twitter

• Majority of them were talking about the statue of Sardar Patel,

increased IT exemption limit, FDI in insurance/defence, increased tax

on tobacco etc

• Twitteraties were enthusiastic about budget.

• As soon as Hon’ble FM Mr. Jaitley started the budget speech, twitter

saw huge spike in tweets which reached 30 tweets/min.

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

Page 4: Budget 2014: An overview of Twitter Buzz on Union Budget

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

FM

110,005 Tweets

1.9 Billion

Impressions

7.3 Million People

Reached

VOLUME OF TWEETS GENERATED

Page 5: Budget 2014: An overview of Twitter Buzz on Union Budget

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

0 50

30 Tweets at rate of 30

per minutes started

to fly soon after

Hon’ble Finance

Minister started his

speech

TWEET RATE

Page 6: Budget 2014: An overview of Twitter Buzz on Union Budget

TWEET SOURCES

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

58%

35%

7%

Tweets

Desktop

Mobile

Other

58% of total

tweets were sent

through desktops

while 35% came

from mobile

devices

Page 7: Budget 2014: An overview of Twitter Buzz on Union Budget

MAJOR CONTRIBUTORS News sites were major contributors to the Buzz on Budget2014

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

Top 3 sources to Buzz on

Budget are

1. The New Indian

Express

2. WireDotCom

3. YouSpeakIndia

Top 3 sources with

highest reach

1. Times of India

2. Hindustan Times

3. NDTV

Page 8: Budget 2014: An overview of Twitter Buzz on Union Budget

MAJOR TALKING POINTS

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

8%

11%

6%

8%

14% 16%

11%

26%

Statue

Excise duty on tobacco

IT Exemption

VC Funding for Start-ups

New IIT/IIM/AIIMS

FDI in multiple sectors

Roads & Highways

Others

Page 9: Budget 2014: An overview of Twitter Buzz on Union Budget

OPINION LEADERS SAY

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

After initial thmubs down, markets have smartly rallied which

indicates a resounding acceptance of #Budget2014 Even I

have upped my rating – @kiranshaw

Hard to believe that first ModiSarkar budget is more like a

kirana shop in terms of tinkering with taxes- @SuchetaDalal

200 crore on a statue and 100 crore for girl child! Says it all.

#Budget2014- @sardesairajdeep

#Budget2014 gives thrust on Manufacturing, Infrastructure,

Housing and Irrigation. It’s a roadmap for future –

@PrakashJavdekar

RT 74

Fav 39

RT 308

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RT

1,046

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RT 113

Fav 54

Page 10: Budget 2014: An overview of Twitter Buzz on Union Budget

OPINION LEADERS SAY

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

2nd U turn by Arun Jaitley. Demanded IT limit to Rs. 5 lac

but could reach to 50% at Rs. 2.5 lac- @AjayMaken

Budget2014 Excise Duty on Gutka, tobacco and Cola

hiked. Very good move. Tobacco and sugar indicted-

@SunitaNar

#ModiBudget “Rivers are the lifeline of the country”

2,037 Crore. Set aside for integrated “Clean Ganga

Plan”- @FinMinIndia

Beti bachao, beti padhao yojna ke liye Rs. 100 crore ka

prastaav- @niless_desai

RT 141

Fav 77

RT 227

Fav 73

RT 234

Fav 0

RT 52

Fav 22

Page 11: Budget 2014: An overview of Twitter Buzz on Union Budget

OPINION LEADERS SAY

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

My take on #Budget2014: bold on FDI, tough on

deficit, a cautious, no-fireworks, something-for-

everyone approach- @sagarikaghose

New Statutory Warning: Smoking is injurious to health

and now also to wealth” #Budget2014- @tinucherian

#ArunJaitley beats all bollywood stars in giving 100cr

hits- @kunalkohli

RT 32

Fav 22

RT 37

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RT 31

Fav 26

#Budget2014 5 more IITs. 5 more IIMs. In a few years

India is going to be flooded with er…best selling

writers- @RameshSrivats

RT 1,047

Fav 476

Page 12: Budget 2014: An overview of Twitter Buzz on Union Budget

THANK YOU!

Follow us

@https://twitter.com/TheBloggersMind

July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.