Budget 2014: An overview of Twitter Buzz on Union Budget
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Transcript of Budget 2014: An overview of Twitter Buzz on Union Budget
Bloggers Mind Digital Marketing Pvt. Ltd
Presents
#BUDGET2014: THE TWITTER STORY
An overview of the Twitter buzz on Union Budget 2014
INDEX
• Overview
• Volume of tweets generated
• Tweet Rate
• Tweet sources
• Major contributors
• Major talking points
• Opinion Leaders Say
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
OVERVIEW
• #Budget2014 was the most popular hashtag on twitter
• Over 110k tweets recorded on twitter reaching out to 71 million
people on Twitter
• Majority of them were talking about the statue of Sardar Patel,
increased IT exemption limit, FDI in insurance/defence, increased tax
on tobacco etc
• Twitteraties were enthusiastic about budget.
• As soon as Hon’ble FM Mr. Jaitley started the budget speech, twitter
saw huge spike in tweets which reached 30 tweets/min.
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
FM
110,005 Tweets
1.9 Billion
Impressions
7.3 Million People
Reached
VOLUME OF TWEETS GENERATED
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
0 50
30 Tweets at rate of 30
per minutes started
to fly soon after
Hon’ble Finance
Minister started his
speech
TWEET RATE
TWEET SOURCES
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
58%
35%
7%
Tweets
Desktop
Mobile
Other
58% of total
tweets were sent
through desktops
while 35% came
from mobile
devices
MAJOR CONTRIBUTORS News sites were major contributors to the Buzz on Budget2014
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
Top 3 sources to Buzz on
Budget are
1. The New Indian
Express
2. WireDotCom
3. YouSpeakIndia
Top 3 sources with
highest reach
1. Times of India
2. Hindustan Times
3. NDTV
MAJOR TALKING POINTS
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
8%
11%
6%
8%
14% 16%
11%
26%
Statue
Excise duty on tobacco
IT Exemption
VC Funding for Start-ups
New IIT/IIM/AIIMS
FDI in multiple sectors
Roads & Highways
Others
OPINION LEADERS SAY
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
After initial thmubs down, markets have smartly rallied which
indicates a resounding acceptance of #Budget2014 Even I
have upped my rating – @kiranshaw
Hard to believe that first ModiSarkar budget is more like a
kirana shop in terms of tinkering with taxes- @SuchetaDalal
200 crore on a statue and 100 crore for girl child! Says it all.
#Budget2014- @sardesairajdeep
#Budget2014 gives thrust on Manufacturing, Infrastructure,
Housing and Irrigation. It’s a roadmap for future –
@PrakashJavdekar
RT 74
Fav 39
RT 308
Fav 69
RT
1,046
Fav 352
RT 113
Fav 54
OPINION LEADERS SAY
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
2nd U turn by Arun Jaitley. Demanded IT limit to Rs. 5 lac
but could reach to 50% at Rs. 2.5 lac- @AjayMaken
Budget2014 Excise Duty on Gutka, tobacco and Cola
hiked. Very good move. Tobacco and sugar indicted-
@SunitaNar
#ModiBudget “Rivers are the lifeline of the country”
2,037 Crore. Set aside for integrated “Clean Ganga
Plan”- @FinMinIndia
Beti bachao, beti padhao yojna ke liye Rs. 100 crore ka
prastaav- @niless_desai
RT 141
Fav 77
RT 227
Fav 73
RT 234
Fav 0
RT 52
Fav 22
OPINION LEADERS SAY
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
My take on #Budget2014: bold on FDI, tough on
deficit, a cautious, no-fireworks, something-for-
everyone approach- @sagarikaghose
New Statutory Warning: Smoking is injurious to health
and now also to wealth” #Budget2014- @tinucherian
#ArunJaitley beats all bollywood stars in giving 100cr
hits- @kunalkohli
RT 32
Fav 22
RT 37
Fav 19
RT 31
Fav 26
#Budget2014 5 more IITs. 5 more IIMs. In a few years
India is going to be flooded with er…best selling
writers- @RameshSrivats
RT 1,047
Fav 476
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July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.