Demystifying Cross-Device Video Advertising
Demystifying Cross-Device Video Advertising
And what are we doing for our clients in this
space?
Why brands should be
planning their content/video strategy across
devices?
What do MediaCom think
about cross device video advertising?
Why should brands be planning their content/video strategy across devices?
So why do they do it……
Advances in technology which has driven a change in consumer behaviour and consequently expectations
So what has changed in tech?
InfrastructureConsumer devices
Platform technology
advancement
This has led to a change in consumer behaviour
Socialising content
We watch our content anytime,
anywhere/on any device
Multi screen behaviour
So what does that mean for agencies/brands?
Well it redefines how we plan campaigns
Create layers of content
Tailored content relevant to the platform
Our focus is now on “earned media”
We can now plan campaigns that that no longer rely upon traditional media
Creativity is now more important than ever
And what are we doing for our clients?
T Mobile Life is for Sharing
RESULTST-Mobile Royal Wedding: 22 M+Views
Different Pitches for different outlets
Developing great content – is already 50% of the
success
Empowering high visibility distribution – owning the
conversation
T Mobile Life is for Sharing
VW Passat campaign with Darth Vader
Align retail events with
your content distribution
Maximise awareness by
harnessing the buzz around a
big event
Extend the reach of TV with
an integrated multi-platform digital strategy
RESULTS+50M views#1 organic search position,+32% YoY retail salesCannes Lion Awarded
VW Passat campaign with Darth Vader