Why a new identity?
NEED
•Create a consistent look for the campaign that can be leveraged as we develop a new marketing campaign for the program each year.
OUTCOM
ES
•Cost and time savings
•Efficiencies - allows each region/team to create their own materials
•Clarity on messages – allows us to build on the key messages (choice, match, etc.)
•Continuity – create a greater synergy with other internal “brands” (e.g. HR)
PAYOFF
•Over time, visual consistency will build familiarity, allowing employees to focus more on the content of our marketing.
About the Name
When you give, the company gives too
Emphasizes the match
We’re in it together
Highlights the desired action
&
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