Branding Employee Programs

Charities@Work PresentationApril 3, 2012

Pre-Branding Exercise

Posters & Flyers

Tag Line

Logos

Why a new identity?

NEED

•Create a consistent look for the campaign that can be leveraged as we develop a new marketing campaign for the program each year.

OUTCOM

ES

•Cost and time savings

•Efficiencies - allows each region/team to create their own materials

•Clarity on messages – allows us to build on the key messages (choice, match, etc.)

•Continuity – create a greater synergy with other internal “brands” (e.g. HR)

PAYOFF

•Over time, visual consistency will build familiarity, allowing employees to focus more on the content of our marketing.

About the Name

When you give, the company gives too

Emphasizes the match

We’re in it together

Highlights the desired action

&

New Design Direction

Brand Expansion

6

Fundraising Volunteering Environmental Engagement