MassCloud™pat.pend.
A Promotional Communications Solution
Bolle Sea Otter Festival 2016
Prepared For: BollePrepared By: Promotional Communications
Sea Otter Classic “World’s Premiere Cycling Festival”
On behalf of the MassCloud™ team we thank Bolle for letting us help engage their clients to create a new potential spectrum of sales that has yet to be experienced.
Bolle Fans at the Sea Otter Classic were able to connect to a Bolle Hub, participate in prize giveaways, access exclusive content, and receive a 25% discount off Bolle Products
The setup was achieved on the 13th of April with successful rapid deployments every morning and evening to secure the stand
The hardware/software platform performed solidly throughout the event
MassCloud™ - Proprietary Technology
• Our “Wi-Fi in a Box” solution
• 500 to 30,000 simultaneous
connections
• Content delivery capable
• “Internet” or “no Internet”
• Captive Portal for Social Media
authentication
• Full performance, data and analytical
reporting
• Full Local Content Storage
• Full Virtualised environment for App,
Beacon, Multicasting support
• Our “Wi-Fi in a Box” solution• 500 to 30,000 simultaneous
connections• Content delivery capable• “Internet” or “no Internet”• Captive Portal for Social
Media authentication• Full performance, data and
analytical reporting• Full Local Content Storage• Full Virtualised environment
for App, Beacon, Multicasting support
MassCloud™ - Proprietary Technology
-Over 400 full records captured:
• First Name• Last Name• DOB/AGE• Phone Number• Zip Code
• Main data-capture summary groups of visitors
• 1. Media/Outdoor/Travel enthusiasts
• 2. English, then Chinese as second language group
Bolle Sea Otter Summar yResults:
- Over 8,000 page views
- 87% of people put in their details, 22.28% ‘tapped out’ –went no further
- 54% of people watched the whole video (46% clicked out after 30 seconds)
- 100% of visitors opted for the Grand Prize and 80% of people went to the Daily Give Away page
- 648 videos were played from the Library with 43% of visitors watching videos and 18% of visitors returning to the videos page
Analytics ReviewWe then take a sample size of 200 and do a deep inspection:
An example of this outcome is to perhaps offer some travel or magazine Prizes and Giveaways to differentiate from the other bicycle giveaways and attract more audience
Analytics Review:
After US English, your second biggest native languagegroup of interested engaged parties was Chinese
A suggestion could be to offer a Native Chinese UserExperience to increase your connection
Analytics Review:
Over 50% of users spent 1 minute or more engaging with the BrandOver 25% over users 3 to 10 minutes
Analytics Review:
‘/’ is the login screen
87% of people put in their details, 22.28% ‘tapped out’ – went no further54% of people watched the whole video (46% clicked out after 30 seconds)80% of people went to the Daily Give Away page