MassCloud™pat.pend.

A Promotional Communications Solution

Bolle Sea Otter Festival 2016

Prepared For: BollePrepared By: Promotional Communications

Sea Otter Classic “World’s Premiere Cycling Festival”

On behalf of the MassCloud™ team we thank Bolle for letting us help engage their clients to create a new potential spectrum of sales that has yet to be experienced.

Bolle Fans at the Sea Otter Classic were able to connect to a Bolle Hub, participate in prize giveaways, access exclusive content, and receive a 25% discount off Bolle Products

The setup was achieved on the 13th of April with successful rapid deployments every morning and evening to secure the stand

The hardware/software platform performed solidly throughout the event

MassCloud™ - Proprietary Technology

• Our “Wi-Fi in a Box” solution

• 500 to 30,000 simultaneous

connections

• Content delivery capable

• “Internet” or “no Internet”

• Captive Portal for Social Media

authentication

• Full performance, data and analytical

reporting

• Full Local Content Storage

• Full Virtualised environment for App,

Beacon, Multicasting support

• Our “Wi-Fi in a Box” solution• 500 to 30,000 simultaneous

connections• Content delivery capable• “Internet” or “no Internet”• Captive Portal for Social

Media authentication• Full performance, data and

analytical reporting• Full Local Content Storage• Full Virtualised environment

for App, Beacon, Multicasting support

MassCloud™ - Proprietary Technology

MassCloud™ - General ResultsBolle User Experience

-Over 400 full records captured:

• First Name• Last Name• DOB/AGE• Phone Number• Zip Code

• Main data-capture summary groups of visitors

• 1. Media/Outdoor/Travel enthusiasts

• 2. English, then Chinese as second language group

Bolle Sea Otter Summar yResults:

- Over 8,000 page views

- 87% of people put in their details, 22.28% ‘tapped out’ –went no further

- 54% of people watched the whole video (46% clicked out after 30 seconds)

- 100% of visitors opted for the Grand Prize and 80% of people went to the Daily Give Away page

- 648 videos were played from the Library with 43% of visitors watching videos and 18% of visitors returning to the videos page

Analytics Review: Sample Size of 200

Analytics ReviewWe then take a sample size of 200 and do a deep inspection:

An example of this outcome is to perhaps offer some travel or magazine Prizes and Giveaways to differentiate from the other bicycle giveaways and attract more audience

Analytics Review:

After US English, your second biggest native languagegroup of interested engaged parties was Chinese

A suggestion could be to offer a Native Chinese UserExperience to increase your connection

Analytics Review:

Over 50% of users spent 1 minute or more engaging with the BrandOver 25% over users 3 to 10 minutes

Analytics Review:

Analytics Review:

Analytics Review:

‘/’ is the login screen

87% of people put in their details, 22.28% ‘tapped out’ – went no further54% of people watched the whole video (46% clicked out after 30 seconds)80% of people went to the Daily Give Away page

Analytics Review:

Add some photos of physical

Grab timelines of the entire event

Put in other daily daily breakdowns

Add some photos of physical

Grab timelines of the entire event

Put in other daily daily breakdowns