Get embedding HTML code(Click on “Share”, then “Embed”)

SEO: Fill out Title,Keywords, Description.Link back to your website

Upload to YouTube(Also: Vimeo, good for one’s website because of the elegant interface, and ability to keep video private)

SEO: Fill out Title,Keywords, Description.Link back to your website

hootsuite.comseesmic.comtweetdeck.com

Get a Social Media management tool Use email manager

to turn RSS feed intoa newsletter

Customize permalinks (URL) with SEO–friendly keywords (alphanumeric and dashes “-” only)

Schedule: change the publishing time/date(if applicable, or to avoid accidental publishing)

Categorize post (don’t leave “uncategorized”)Add post tags, if any

Set Featured Image /Post Thumbnail

Insert copy, embed content (paste HTML codes)

Add other relevant images as needed (Add Captions for usability and interest)

Include a call to action (i.e. subscribe, buy, sign-up)

Done?

Yes

No

Done?Yes

NoSet up

AutomatedSystems

BeforeAnything

Else

STARTHERE

BLOGGINGWORKFLOW

PROMOTIONCHECKLIST

REPEATAS

NEEED

Are youcuratingcontent?

No

Yes

No

Yes

No

Yes

Is this apresentation?

(Hit that button!)

SEO: Use high-quality, keyword-based, anchor text in linksExample:<a href=“http://linkeddomainhere.com">Your Keyword Anchor Text Here!</a>

SEO: If your theme or plugin has built-in SEO features, add keywords to Title, Description, and Keywords fields (about 5-7 keywords is plenty)

PROOF READ(Plugins: After the Deadline, Proofread Bot)

Add keyword-based ALT= and TITLE= attributes to images, and TITLE= attributes to links (usability)

Find Short-term keywordsTypically related to very small niches, specific needs, or events. Known as “Long-tail” keywords, typically produce high-conversion rates.

Find Medium-term keywords Relevant to market or product categories, or large niches within your industry.

Find Long-term keywords Highly competitive, common keywords in your industry.

Choose content that is timely, relevant to your audience, from trusted sources

Make PDFs of Powerpoint™, case studies, collateral, infographics, etc.

Video screen capture(demo, interviews, etc.)Export presentation orslideshows to video

Upload to Slidesharehttp://www.slideshare.net/(Also: Scribd, Issu)

Add your contribution(Analyze, Comment, Applaud, Argue…)

Attribution:Give credit toauthor, link tooriginal work

Get embedding HTML code(Look for <Embed>)

Share on

(Schedule re-posts)

Keep a text fileof these

keywords

Write Post

RSS to Newsletter should email post as scheduled

KnowYour

Keywords

Use Google AdwordsKeyword Tool

https://adwords.google.com/

Write for people first, then tailor content for search engines with relevant keyword phrases • No shallow contentNo hidden words • No keyword stuffing • Shoot for at least 300 words per post

Avoid large blocks of copy (break it up, make it scanable) • Use headers and sub-headers

Like/Share on

(Business Page, personal if applicable)

+1, share to Public

(Business Page,personal if applicable)

share to relevant Groups

(Best if using Linkedinbookmarklet)

Other Channels(Pinterest, Flickr, StumbleUpon, Reddit, Delicious, blogs, forums, etc.)

Are youmakingvideo?

The Blogging Workflow & Promotion Checklist™ courtesy of

Did you find this useful? Yes?Find more tools and resources atDIYInternetMarketingClub.com

The Blogging Workflow & Promotion Checklist™ is intended as a guideline for bloggers to efficiently amplify the exposure of their content across multiple online media. It is not meant to be comprehensive, and certain items may not apply to your particular situation. For corrections, or suggestions visit CreativeJourneyman.com

Copyright © 2012 Hernando (Nando) Cabán-Méndez d.b.a. Creative Journeyman

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