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The Automated Grassroots Lobbying Tool
A Presentation for the Digital East Demo Showcase
October 2, 2012
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The Problem: Dissatisfaction with Government
Source: http://www.gallup.com/poll/149678/Americans-Express-Historic-Negativity-Toward-Government.aspx
Reaction to How the Nation is Being Governed On the whole, would you say you are satisfied or dissatisfied with the way the nation is being governed
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One Source of the Problem: The Advocacy Industry Itself
Photo credit: The Atlantic, http://www.theatlantic.com/y
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Sources
Size of the Target Market: $17.2 Billion in 2012 Alone
http://www.opensecrets.org/overview/index.php http://www.opensecrets.org/bigpicture/stats.php? http://www.opensecrets.org/pres08/totals.php?cycle=2008 http://www.opensecrets.org/lobby/index.php http://www.followthemoney.org/database/nationalview.phtml
Note: excludes NJ and VA state campaigns for most years
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Sources
Growth in Target Market: 251% Since 1999
http://www.opensecrets.org/lobby/index.php http://foundationcenter.org/gainknowledge/research/pdf/fgge11.pdf http://foundationcenter.org/gainknowledge/research/pdf/fgge10.pdf http://foundationcenter.org/gainknowledge/research/pdf/fgt10highlights.pdf http://www.opensecrets.org/bigpicture/index.php http://www.followthemoney.org/database/nationalview.phtml
Note: excludes NJ and VA state campaigns for most years
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BlastRoots’ Differentiators ‣ Team (unique mix of high-level senior expertise including politics,
lobbying, social media, startup, finance, design, and engineering)
‣ Product (unique service offering spanning basic to highly advanced services)
‣ Pricepoint (free-entry site to disrupt high-cost services; laddered services to disrupt free services)
‣ Strategy (tapping hot social networking political movements first as entrée to creating automated online public affairs firm)
‣ Exit (positioning for potential sale not only to tech industry but to lobbying/PR firms and/or public affairs conglomerates)
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Contact Information
Christopher C. Hull, Ph.D. Founder & CEO (202) 258-9710
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