Blast roots digital east 2012 presentation deck
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Confidential and Proprietary Confidential and Proprietary The Automated Grassroots Lobbying Tool A Presentation for the Digital East Demo Showcase October 2, 2012
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Transcript of Blast roots digital east 2012 presentation deck
Confidential and Proprietary Confidential and Proprietary
The Automated Grassroots Lobbying Tool
A Presentation for the Digital East Demo Showcase
October 2, 2012
Confidential and Proprietary Confidential and Proprietary
The Problem: Dissatisfaction with Government
Source: http://www.gallup.com/poll/149678/Americans-Express-Historic-Negativity-Toward-Government.aspx
Reaction to How the Nation is Being Governed On the whole, would you say you are satisfied or dissatisfied with the way the nation is being governed
Confidential and Proprietary Confidential and Proprietary
One Source of the Problem: The Advocacy Industry Itself
Photo credit: The Atlantic, http://www.theatlantic.com/y
Confidential and Proprietary
Sources
Size of the Target Market: $17.2 Billion in 2012 Alone
http://www.opensecrets.org/overview/index.php http://www.opensecrets.org/bigpicture/stats.php? http://www.opensecrets.org/pres08/totals.php?cycle=2008 http://www.opensecrets.org/lobby/index.php http://www.followthemoney.org/database/nationalview.phtml
Note: excludes NJ and VA state campaigns for most years
Confidential and Proprietary
Sources
Growth in Target Market: 251% Since 1999
http://www.opensecrets.org/lobby/index.php http://foundationcenter.org/gainknowledge/research/pdf/fgge11.pdf http://foundationcenter.org/gainknowledge/research/pdf/fgge10.pdf http://foundationcenter.org/gainknowledge/research/pdf/fgt10highlights.pdf http://www.opensecrets.org/bigpicture/index.php http://www.followthemoney.org/database/nationalview.phtml
Note: excludes NJ and VA state campaigns for most years
Confidential and Proprietary
How the Current Advocacy Market Works
Confidential and Proprietary
How Our Solution Disrupts the Advocacy Market
Confidential and Proprietary
Our Solution: Introducing BlastRoots
Confidential and Proprietary
How BlastRoots Delivers Advocacy Services
Confidential and Proprietary
BlastRoots’ Differentiators ‣ Team (unique mix of high-level senior expertise including politics,
lobbying, social media, startup, finance, design, and engineering)
‣ Product (unique service offering spanning basic to highly advanced services)
‣ Pricepoint (free-entry site to disrupt high-cost services; laddered services to disrupt free services)
‣ Strategy (tapping hot social networking political movements first as entrée to creating automated online public affairs firm)
‣ Exit (positioning for potential sale not only to tech industry but to lobbying/PR firms and/or public affairs conglomerates)
Confidential and Proprietary Confidential and Proprietary
Contact Information
Christopher C. Hull, Ph.D. Founder & CEO (202) 258-9710
