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my businessJEFF DEHAVEN | The F.P. Horak Company

Wednesday, July 24, 13

About Jeff


About Jeff28-year old social media junkie


About Jeff28-year old social media junkieSocial media impressionist at F.P. Horak


About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMi


About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)


About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)Sponsored wedding 6-9-12


About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)Sponsored wedding 6-9-12Sponsored adoption in progress


About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)Sponsored wedding 6-9-12Sponsored adoption in progress32nd fastest texter in 2007 (West Coast)


This morning’s agenda


This morning’s agendaWhy Facebook?


This morning’s agendaWhy Facebook?What can Facebook do for me?


This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices


This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?


This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I see


This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I seeTips & tricks


This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I seeTips & tricksResources


This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I seeTips & tricksResourcesQ&A


Why Facebook?


Why Facebook?Word of mouth just online


Why Facebook?Word of mouth just online90% of consumers trust peer recommendations


Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region


Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall


Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall751 million monthly mobile active users


Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall751 million monthly mobile active users651 million daily active users


Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall751 million monthly mobile active users651 million daily active users100 million people use Facebook on phone per/mo.


Why Facebook?


Why Facebook?Primary source of information


Why Facebook?Primary source of informationIt has become part of our daily nature


Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage


Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographic


Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographicMost features & customization


Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographicMost features & customizationMost effective marketing tool


Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographicMost features & customizationMost effective marketing toolKey customer service tool


What can Facebook do for me?


What can Facebook do for me? GOAL: Drive more foot traffic


What can Facebook do for me? GOAL: Drive more foot traffic662 shares


What can Facebook do for me? GOAL: Drive more foot traffic662 shares79 post likes


What can Facebook do for me? GOAL: Drive more foot traffic662 shares79 post likes88 new fans


What can Facebook do for me? GOAL: Drive more foot traffic662 shares79 post likes88 new fans59,532 impressions


What can Facebook do for me? GOAL: Customer acquisition


What can Facebook do for me? GOAL: Customer acquisition649 comments


What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes


What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes1,486 new fans


What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes1,486 new fans4,303 shares


What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes1,486 new fans4,303 shares282,866 impressions


What can Facebook do for me? GOAL: Raise awareness


What can Facebook do for me? GOAL: Raise awareness737 NEW fans


Best practices


Best practicesPassionate content creator(s)


Best practicesPassionate content creator(s)Fun “Brand-on” page monitor(s)


Best practicesPassionate content creator(s)Fun “Brand-on” page monitor(s)Rich content


Passionate content


“Brand-on” monitor


Real time marketing


How to do it all?


How to do it all?Get a team developed


How to do it all?Get a team developed Break up responsibilities


How to do it all?Get a team developed Break up responsibilities Schedule times to get on Facebook


How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one setting


How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one settingUse Facebook Page Manager App


How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one settingUse Facebook Page Manager AppUse other social platforms for rich photos (Tumblr, Instagram, & Pinterest)


How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one settingUse Facebook Page Manager AppUse other social platforms for rich photos (Tumblr, Instagram, & Pinterest)Tell your story & get personal


Biggest mistakes I see


Biggest mistakes I seeNot allowing fans to post on your wall


Biggest mistakes I seeWrong use of profile & cover photo


Biggest mistakes I seeBranding loss


Biggest mistakes I seeWrong sized visual post


Biggest mistakes I seeIrrelevant content


Biggest mistakes I seeDon’t comment on fans post


Biggest mistakes I seeNot monitoring your page


Biggest mistakes I seeLoss opportunity


Biggest mistakes I seeNot following guidelines


Biggest mistakes I seeNot sharing Facebook on other media


Tips & tricks


Tips & tricksScheduling post


Tips & tricks


Tips & tricksPage Manger app


Tips & tricks


Tips & tricksTab creator tool


Tips & tricks


Tips & tricksUtilize all design elements


Tips & tricks


Tips & tricksUtilize all design elements


Tips & tricks


Tips & tricksMix up posting styles


Tips & tricks


Tips & tricksNEW Facebook insights


Tips & tricks


Tips & tricksPost by post analytics


Tips & tricks


Tips & tricksBoost Post


Tips & tricks


Tips & tricksFacebook Offers


Tips & tricks


Tips & tricksPost tools


Tips & tricks


Tips & tricksbit.ly (link sharing)


Tips & tricks


Tips & tricksFill in “About” info & page category


Tips & tricks


Tips & tricksPage Policy


Tips & tricks


Tips & tricksHave fans sign up for notifications


Tips & tricks


Resources


Resourcesmashable.com


Resourcesmashable.comallfacebook.com


Resourcesmashable.comallfacebook.comsocialmediaexaminer.com


Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pages


Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pagesSocial Media Club Great Lakes Bay


Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pagesSocial Media Club Great Lakes BayAAF Great Lakes Bay & Flint Chapter


Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pagesSocial Media Club Great Lakes BayAAF Great Lakes Bay & Flint ChapterSocial Media Association of Michigan


Q&A


Reach me anytimeJeff [email protected]/jeffdehavenfphorak.com


mailto:[email protected]

mailto:[email protected]