Ecommerce Uncovered
Daniel McLean
23 April 2007
IntroductionIntroduction
Who Am I?
Who are you?
My Aim
Interruptions?
What will I be talking about today?What will I be talking about today?
The requirements of an Ecommerce website
Different Types of Ecommerce websites
Questions to ask Ecommerce Vendors
To eBay or not to eBay
Maintaining your Ecommerce website
How to make your Ecommerce website a success
EcommerceEcommerce Requirements Requirements An Idea
Domain name and hosting
Design and logo
A shopping cart
Payment Processor
Merchant Account
Your IdeaYour Idea
Target audience
Goals of your website
Do lots of research
Domain Name and Web HostingDomain Name and Web Hosting
What makes a good domain name?
Where to get domain names from
How much web space do I need
How much does all this cost?
Website Design and LogoWebsite Design and Logo
Can I do this myself?
Colour scheme
Usability
Introduction screens
The Shopping CartThe Shopping Cart
Piece of software that mimics a real one
Needs to be easy to use
Customer able to add and remove products
Display current total
Payment Processor or GatewayPayment Processor or Gateway
Link between purchase and merchant account
External company on secure server
Monthly fee
Security checks run in real time
Merchant AccountMerchant Account
Account with credit card processing company
Receives authorisation instruction from website
Collects and deposits money from customer
Sends confirmation back to website
Any Burning Questions?
Different types of Ecommerce websitesDifferent types of Ecommerce websites
Application Service Provider
Package Ecommerce websites
Bespoke Ecommerce websites
Dedicated Pay Monthly Ecommerce websites
Application Service ProviderApplication Service Provider
All parts separate
Specialists in their fields
Monthly fee
Sometimes needs coding experience
Package Ecommerce WebsitesPackage Ecommerce Websites
Everything is done for you
Setup fee and yearly hosting
Easy to use and complete with tools
Good for starting off
Bespoke Ecommerce WebsiteBespoke Ecommerce Website
Do research to find reputable company
Ask About Search Engine Optimisation
Make a wish list
More expensive but offers complete solution
The Complete SolutionThe Complete Solution
Inventory for all platforms
Supplier stock lists and prices
Payroll integration
Best seller reports
Marketing budget monitoring
Sales forecasting
Dedicated Pay MonthlyDedicated Pay Monthly
No work needed on your part
Experts in SEO and Ecommerce
High Return on investment
High monthly fees
Question to ask Ecommerce VendorQuestion to ask Ecommerce Vendor
How will orders be received?
Is order processed automatically?
Are customer records retained by system?
Does the system provide order tracking
How easy is the system to implement
How secure is the system and customer data
More Question to ask VendorMore Question to ask Vendor
How easy is it to give customer refunds?
what fees are incurred by chargebacks?
What is the fee structure?
What is the contract length?
Is the system scaleable and transferable?
Are there any uptime guarantees?
To eBay or not to eBayTo eBay or not to eBay
Advantages of eBay
High Traffic
Ease of Use
Unique items marketplace
Commodity items marketplace
To eBay or not to eBayTo eBay or not to eBay
Disadvantages of eBay
Huge Selling competition and bargain hunters
Creating a company branding
Can be expensive
Pressure on customer service
eBay rulings
Maintaining your websiteMaintaining your website
Learn HTML
Buy Software
CMS websites
Web Contract
How to make your website a successHow to make your website a success
Spend time choosing the right domain name
Make it look professional and usable
Allow people to find it
Give something away for free
Keep ‘em coming back!
How will my website be found?How will my website be found?
Search Engine Optimisation
Pay Per Click Advertising
Paid Website advertising
Newspaper advertising
TV Advertising
Search Engine OptimisationSearch Engine Optimisation
Its hard graft not rocket science!
Get links to your website
Use your specialist knowledge
Find the right Keywords and use them!
Join forums and discuss your joys and frustrations!
Do’s and Don'tsDo’s and Don'ts
Take a look at other Websites out there
Design a Website that you like…???
Give away secrets!
Fall for top of the search engine guarantees
Have too much content!
Forget about your Website
Key Points of a successful WebsiteKey Points of a successful Website
Have a clear goal in mind
Let people know its there
Make sure its usable
Invest some time into it
Before you dash off…..Before you dash off…..
An Idea
Domain name and hosting
Design and logo
A shopping cart
Payment Processor
Merchant Account
What Next?What Next?
Any Questions?
A gift for listening to me
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