BI for the Mobile Information Worker
Colin White, Founder, BI ResearchAIIM Info360 ConferenceWashington DC, March 2011
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Topics
✴The Benefits of Mobile Computing to the Business
✴Types of Information Worker
✴The Impact of Mobile Computing on Information Workers
✴Developing and Deploying Mobile Applications
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Why Mobile Computing?
✴ By 2013 there will be 1B smart phones and 1.2B mobile workers (IDC)
✴ By 2013 35% of the global workforce will be mobile information workers (Forrester)
✴ 50% of organizations are planning to deploy mobile applications within 12 months (SAP Sybase)
✴ 46% of large enterprises are supporting personally owned devices (Forrester)
✴ Helps reduce costs and improve employee/customer satisfaction:• Promotes self-service• Expands the user audience for business
applications• Supports new information workers entering
the workforce
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Types of Mobile Applications
✴ Data collection
✴ Information access
✴ Collaboration
✴ Mobilization of existing IT business applications
✴ New mobile business applications• Sales, marketing, support and/or field
service automation• Mobile commerce• Purchase order processing• Asset management• Supply chain management
✴ Business intelligence
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IW Mobile Computing Study: Growth and Barriers to Growth
77% using, planningor considering mobile
applications
Security, integration, management & pricing
biggest barriers
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IW Mobile Computing Study: Application Usage
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Collaboration
Data access& front-officeapplications
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Howard Dresner Mobile BI Study: Application Usage
Source: www.howarddressner.com
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Topics
✴The Benefits of Mobile Computing to the Business
✴Types of Information Worker
✴The Impact of Mobile Computing on Information Workers
✴Developing and Deploying Mobile Applications
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Types of Information Worker: Transaction Creator
✴ Creates a transaction that leads to data and information being produced and managed in an organization
✴ Transactions are primarily processed by operational applications
✴ Examples of the data and information produced include product or purchase order, expense claim, meter reading, job application, problem notification
✴ Data and information flows mainly from the transaction creator to the application
✴ Users: general public, customers, partners, suppliers, employees
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Types of Information Worker: Information Consumer
✴ Gathers information to increase his/her personal knowledge and make decisions
✴ Information may be delivered by:• Operational applications, e.g.,available
services or products• Analytical applications, e.g., report or
metrics dashboard• Collaborative applications, e.g., e-mail,
intelligent portal
✴ Information flows mainly in one direction from the application to the information consumer
✴ Users: general public, customers, partners, suppliers, employees
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Types of Information Worker: Information Producer
✴ Creates, integrates, analyzes and/or manages information for use by information consumers
✴ Information may be produced using:• Operational applications• Analytical applications• Collaborative applications
✴ Information flows bi-directionally to/from the information producer and the application used to supply the information to information workers
✴ Users: developers, managers, analysts
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Types of Information Worker: Information Collaborator
✴ Improves the knowledge content and expertise of an organization and other information workers (especially information consumers)
✴ This knowledge is typically added using collaborative applications and usually involves some form of social computing
✴ Examples of information here includes feedback and commentary, ratings, tagging, sources of related information and expertise, expert communities
✴ Information flows bi-directionally between information collaborators
✴ Users: new and enlightened information workers, subject matter experts, researchers
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Topics
✴The Benefits of Mobile Computing to the Business
✴Types of Information Worker
✴The Impact of Mobile Computing on Information Workers
✴Developing and Deploying Mobile Applications
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The Mobile Marketplace is Changing Rapidly!
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Devices + infrastructure + system software + tools + applications
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The Issue: Mobility versus Complexity
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Source: SAP Sybase
Gartner: By 2013, a typical Fortune 1000 corpora7on delivering B2E and B2C applica7onswill use at least six different combina7ons of mobile plaDorm, architecture and development tools
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The Issue: Mobility versus Complexity: Which Device?
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Source: SAP Sybase
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Mobile Devices: It’s a Jungle!
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Types: conventional, feature, smart
Display: resolution, dimensions, aspect ratio
Input methods: keyboard, virtual keyboard, touch, multitouch, handwriting, voice
Features: web browser, OTA apps, geolocation, video, bluetooth, SMS, MMS
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Example Smart Phone Devices
Android• Display: 854x480 (4.3 inch) - Motorola Droid X• Android browser, Dalvik Java VM
Apple iPhone (iOS)• Display: 960x640 (3.5 inch) - iPhone• Safari browser, Cocoa, Xcode, and Objective-C
Microsoft Phone (Windows Phone 7)• Display: 480x400 (4.3 inch) - HTC HD7• Internet Explorer browser, Silverlight and XNA
RIM Blackberry (RIM OS)• Display: 480x360 (3.25 inch) - Storm2 9550• Blackberry browser and Java ME plus extensions
Nokia (Symbian OS)• Display: 320x240 (2.36 inch) - Nokia E72• Enhanced WebKit browser, Qt and C++
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Example Tablet Devices
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Samsung Galaxy Tab(7 inch screen)
Apple iPad(9.7 inch screen)
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Information Workers: Which Device?
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Transaction creatorInformation consumer Information producerInformation collaborator
Transaction creatorInformation consumer Information producer (partial)Information collaborator
Transaction creatorInformation consumer Information collaborator (partial)
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Topics
✴The Benefits of Mobile Computing to the Business
✴Types of Information Worker
✴The Impact of Mobile Computing on Information Workers
✴Developing and Deploying Mobile Applications
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Mobility versus Complexity: Application Development
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Source: SAP Sybase
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Mobile Application Development Strategies
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✴ Off the Shelf Packaged Applications
✴ In-House Developed Applications• Web-browser based - need to consider browser compatibility and features• Rich “internet” applications - need to consider RIA development platform
(Adobe Flash, Microsoft Silverlight, HTML5)• Native applications - need to consider development platform, e.g.,Apple,
Google Droid, mobile enterprise application platform (MEAP)
✴ Other Considerations• Application requirements versus device features• Offline operation and synchronization• Local database data, e.g., SQLite or RDBMS vendor “lite” version• Development environment testing (emulation/simulation) and debugging• IT development skills • Development toolset, e.g., SDK toolkit, MEAP, BI toolkit
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Mobile Enterprise Application Platforms
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Source: SAP Sybase
Source: Gartner
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Business Intelligence Toolkit: MicroStrategy Mobile
✴ Supports iPad, iPhone & Blackberry
✴ Several pre-defined analytical applications
✴ Employs MicroStrategy Intelligence Server
✴ Free Mobile BI Suite• 25 free named user licenses• Free named full development and
MicroStrategy end-user licenses (2 of each)
✴ Server restricted to 1CPU
✴ Excellent MicroStrategy free BI library in Apple App store
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Business Intelligence Toolkit: SAP BusinessObjects Explorer
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✴ Supports iPad and iPhone
✴ Free download from Apple App Store• Pre-built demos using SAP demo
server• You can build your own demo
with data uploaded to SAPBI OnDemand
• Can also be used to access corporate Explorer server
✴ Supports external display
✴ Results can be e-mailed
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Business Intelligence Toolkit: Many Other Examples
✴ Actuate BIRT Mobile
✴ Extended Results PushBI
✴ IBM Cognos 8 Go! Mobile
✴ MeLLmo Roambi
✴ Pentaho mobile device plug-ins
✴ QlikTech QlikView for Mobile
✴ SAS Mobile Platform
✴ SoftMaster Mobile Business Intelligence
✴ etc.
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Mobile Management Requirements: Examples
✴ Provision• Device connectivity• Security policies, encryption, passwords, firewalls• Users and user groups• Application deployment
✴ Operate• Asset management• Hardware and software maintenance and licensing• Backup and recovery• Security management and auditing
✴ Decommission• Disable lost, stolen, broken devices• Redeploy and recover applications and data
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Summary
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✴ Significant growth in the use of mobile devices
✴ Mobile device usage is expanding into the enterprise for both consumer and internal applications
✴ Mobile devices can be used to access both enterprise and cloud applications
✴ Apple iPhone, Android and RIM Blackberry are likely to continue to dominate the industry
✴ Move toward larger form factor devices, but predominant use will still be for content consumption and light information creation
✴ Organizations will employ a mixture of browser, RIA and native applications (off-the-shelf and in-house developed)
✴ BI in-house development likely to focus on toolkits and RIAs
✴ Key issues are security and the need for mobile development and management platforms
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